Adidas production transfer reference dispute

Recently, Adidas announced plans to relocate its manufacturing operations in New York, USA to Thailand. Although the business involved only accounts for a relatively small part of Adidas's total business volume, the controversy triggered by this move may not have been anticipated by Adidas. It is understood that the transfer plan is mainly produced by Adidas for the NBA game clothing business in the United States, after Adidas and the NBA Alliance signed an 11-year production contract, which will be for the NBA, WNBA Alliance and NBA Development Alliance Provide competition clothing. And if the transfer plan to achieve, NBA players now use half of the total production will be transferred to Thailand production, and a direct result of the New York plant 100 workers unemployed. Judging from the recent trend of global apparel industry and the total amount of this adidas transfer, the transfer of Adidas can only be regarded as a small "change". However, unfortunately, the symbolic significance of adidas' move Quite strong, so that by the United States sports culture level "conflict." This symbolic performance is mainly manifested in the "impact" of the "grassroots" plot of the American sports culture. Some analysts believe that the important characteristics of the American sports culture are manifested in the participation and dominance of "grassroots." This time, as an important carrier of American sports culture, the local production of garments is considered as "grassroots" by many American sports fans. It is a natural manifestation of American sports culture. Therefore, the NBA players who used to be produced in the United States Service transfer, will undoubtedly make a large number of American sports fans disgusted. As such, the recent remarks of Democrat MP Schumer in the United States showed such aversion. Schumer said the adidas move will destroy the history of U.S. sporting goods manufacturing. "This is an insult to American workers and sports fans throughout the United States." " Schumer believes that NBA clothing production should stay in the United States.