High-priced leather garments to join the market risk how high

On June 28, the headquarters base of Beijing's South Fourth Ring Road staged a ceremony called "Apparel Vivid and Vivid". After the conference, the China Leather Industry Development Seminar attracted the attention of media inside and outside the industry. Upgrading the leather industry to prepare for new career space to find a new agent to join the franchisee, but how to advance the leather, fur and other high-end clothing brand door? To join such brands need to pay what kind of price? Can you get high market returns? In the autumn and winter 2008, the company released the autumn and winter, dressed in elegant leather, magnificent evening dress, luxury fur models flocked out when many franchisees began to involuntarily comment: "This style must be good this year to sell "" I like this layered design! "" The outline of the fur is very good! " It is this pure and minimalist design style, unique beauty and a strong pursuit of the arts, together with a wide range of product ideas, so that the Sidi brand into the market a few years they have made good market feedback. The brand has now formed a management and decision-making center in Hong Kong, Beijing as a production base and marketing center in China's development layout, self-management of large and medium-sized stores and joining the two main sales customers, annual turnover of 200 million yuan. Knowing the market status quo of the sustainable development of these original leather brands, we will return to the questions mentioned earlier. Choose to do high-end leather brand first thing to consider what the problem? How high is the market risk? High payment is the biggest obstacle As a cutting-edge brand of the apparel market, 湫 Si Di companies and most garment enterprises, choose the self-owned and joined the parallel development. Self-operated stores to operate A-based market, and radiation and affect the surrounding market; agents franchisee role is reflected in increased market share and enhance brand awareness. In contact with the franchisee process, the relevant person in charge of Sidi company felt that the development of leather brand joined the more difficult, for example, franchisees strength is not ideal, brand loyalty is not enough, etc., the direct cause of these difficulties The franchisee is required for investment too high. In ensuring the normal operation of the business, based on the basic distribution requirements, the first phase of the franchisee loans can not be less than 10 million, but also an appropriate increase in large cities. And for the purchase amount, 湫 Si Di franchise also clearly states that the capital city of not less than 160 million, prefecture-level cities not less than 1200000 yuan, county-level cities not less than 900000 yuan. Therefore, without strong financial support, want to move into the door of the leather brand, there is a certain degree of difficulty. At the same time, material value and traditional leather brand products, such as singleness, seasonal factors and other factors, but also makes leather enterprises want to join the agent through the channels to increase market share, expanding the sales network more difficult than other categories vary. Investment is huge, but also means that the risk increases, but also represents ample room for profit, then joined what kind of leather brand risk factor is smaller? Rich product line to reduce business risk 湫 斯迪 around the leather, fur as the core, increasing the dresses, garments, weekend jackets, shuttle knit shirts, shirts, pants, accessories, bags, shoes and other rich products, but also broke the limitations Traditional leather business by the geographical and seasonal restrictions on the fate, which will allow franchisees have seasons, the monthly business. In the conference, 湫 Si Di company also awarded the franchisee, named the top ten outstanding agents and four outstanding agents. It is understood that part of these award-winning agents in the company's chairman Lee Joo-jo started when he joined the Aidi Si's team; the other part is with the development and promotion of Aidi Si gradually added to the sales team to come. Their performance in the process of co-development with Aidi Di outstanding performance, and to attract these franchisees, and guide them to achieve success is the main reason that "Aidi Di" rich product line and strong product development, production capabilities, With advanced production management experience. And 湫 Sidi assessment of the franchisee, but also basically from the sales ability, the number of openings, single store performance and the rate of return on its assessment. This is also joined the leather brand to be crossed several pass.