Day after tomorrow, outdoor brands work together to climb climatic unity of Tsinghua University Hilltop

June 22, Tianlun Tianlong 2012 Tsinghua University Climb Summit Conference and expedition held at Tsinghua University, which marks the rich day Tianrui (Fujian) Outdoor Sporting Goods Co., Ltd. teamed up with Tsinghua University team opened a new one Climb the journey. The same day, Tsinghua University and Tianlun days related leaders, all the team members of Tsinghua University mountaineering team, many media representatives gathered to listen to unity peak climbing plan. At the meeting, the summit captain Wang Qiang announced that the team will be set off on the 23rd of Qinghai United Summit, and introduced the situation this year and the situation of the team, then head of Tsinghua University Youth League to team members. Took part in the mountaineering team of Tsinghua University and challenged life Tianlun Tianlong Climbing Team of Tsinghua University aims to climb in 2012 at the peak of the Qilian Mountains in Qinghai Province, the main peak of the Sullen Mountain at an elevation of 5,826 meters. According to reports, mountaineering activities began preparations for the previous year, before the expedition has also gone through a month of training, including long-distance running, weight climbing, Latin America and so on, designed to enhance the physical fitness of players and enhance team cohesion. The expedition team a total of 15 people, including three female team members. Wu Junhui, a female team member who has had two mountaineering expeditions, said the team members are very confident about this event. The team members are also well prepared and will be approaching Unity Summit in their best condition and strive to reach the summit. The sponsor of the event, Fuxin Tianlun Tian (Fujian) Outdoor Sporting Goods Co., Ltd., also provided strong support in terms of capital and equipment to ensure the smooth progress of preparatory work for climbing activities. It is reported that Futian Tianlun Tiantian Tiantiantian outdoor is currently the leading domestic outdoor products industry brand, has long been committed to promoting the development of outdoor sports in China, and "challenge life, persist in dreams," the brand spirit, constantly called China's ALICE Bravely open up, natural dialogue, continue to call us face life, challenge the limit. "However, the Tianlun days climbers of Tsinghua University are not afraid of danger and danger, they are brave enough to challenge. The spirit of forge ahead in unity is exactly the same as that of the Tianlun Tian brand. It is also this that led to the cooperation between Tianlun Tian and the climbers of Tsinghua University." Xu Haitao, deputy general manager of the company said. Tianlun day professional equipment escort In fact, TianLunTian outdoor has cooperated with Tsinghua University mountaineering team since the beginning of last year and sponsored Tsinghua University to climb 6178 meters above sea level Qinghai Mount Qomolangma successfully completed a challenging climb. The cooperation between both parties has become a classic case of China's outdoor industry. "On the one hand, it can provide ample material security for college students to start outdoor activities and bring together a group of college-beloved students who pursue freedom and challenge themselves. On the other hand, they are also great opportunities for college and even the whole society to display their brand names "Tianle days general manager Xu Tengda said. For Tianlun days to provide professional equipment support, Tsinghua University team to give high praise and thanks. "Heaven and Earth is a well-known professional outdoor equipment brand, its product design is the most touching is the protection of ideas, whether it is windbreaker or hiking shoes, are based on the comfort and practicality of the wearer and safety as the fundamental for the Climbers provided good protection during climbing. "Hu Jingle, deputy captain of the climbing team, told reporters:" We are using a new route that climbs the north side of the main ridge, Judging by photos, maps and mountains, it is a new exploration and challenge. " The industry believes that outdoor brands and colleges and universities to carry out various social organizations outdoor activities, is a win-win marketing behavior. For university societies, they have won the necessary material foundation for their activities. For enterprises, the face of the domestic university market of nearly 30 million people, and the cooperation with the university associations close to their lives, can be more powerful and practical. A large number of brands for the target population, at the same time to enhance brand awareness and reputation is an excellent publicity. Thus, Tianlun Tian hopes to support and sponsor a series of outdoor activities of Tsinghua University's mountaineering team to show its competitive advantages and enhance brand image so as to win good social and economic benefits for Tian Luntian.