Rolex Daytona exhibition: Appreciation destined to compete with the speed of the watch

Oriental watch line and Rolex invite you to visit the Oyster Perpetual Cosmos Di Daytona watch exhibition, opened the story behind this legendary watch. This special exhibition aims to celebrate the inspiring design inspiration of this classic watch: a passion for speed and motor sports. (Source: © Rolex) The Rolex Daytona exhibit will be on display for the first time at the atrium of the IFCC Shanghai Center mall on November 3. Rolex Daytona exhibition site (Source: © Rolex) The exhibition features a series of interactive displays, dating back to the origin and evolution of the Universe Di Daytona watch. Cosmograph Di Daytona watch the speed of the United States, Florida are named after the world's master racing fans and watch fans love. Visitors will also enjoy the new 2016 universe model Di Tong Na 904L steel watch. This watch with black ceramic Cerachrom outer ring, combined with excellent technology and superb performance, as well as the unique aesthetic heritage of this watch, make Rolex distinctive. Rolex Daytona exhibition ribbon-cutting ceremony (Source: © Rolex) (From left to right) Mr. Bonald Chan, Marketing Director, Shanghai IFC Mall, Rolex Spokesperson, Famous Chinese Pianist Mr. Li Yundi, Mr. Gao Mingde and Mr. Kenneth Chan, Four Guests A place, a watch, a legend The cosmic Di Daytona model was born in 1963, especially for racing and design, and soon by virtue of its reliable and outstanding performance, laid a brilliant achievement for the racing world. This watch by the name of "Daytona" (Daytona), now among the list of classic watches, a world-renowned and highly popular chronograph. Rolex spokesman Yundi Li visit Rolex Daytona exhibition (Source: © Rolex) "Di Tongna" is a memorable name, before it has inextricably linked with the classic Rolex watch, it has already created its own legend. This legend has been made by numerous land speed records, super-powered engines, sand racing and bold racing feats. Daytona - World Speed ​​Capital Everything began in Daytona Beach, Florida, USA, early twentieth century. This vast, hard sandy area has a straight and flat terrain that stretches over 35 kilometers (22 miles), making it the legendary paradise of conquering and racing. From 1903 to 1935, 14 world land speed records were born there. The natural track at Daytona Beach is extraordinary, attracting car pioneers from all over Europe and the United States, driving the most powerful car of the time. Motorsport dominates the world at Daytona Beach and soon won the reputation of "the world's speed capital." In March 1935, British driver Malcolm Campbell piloted the famous Bluebird, setting a record speed at Daytona Beach with an average speed of 445 kilometers per hour (276 miles per hour). In just a few months, he broke the 300-mile-per-hour limit at Bonneville Salt Flats in Utah to create a new world land speed record. The famous "King of Speed" who has been wearing the Rolex Oyster watch since the early 1930s. Racer's watch The racing tradition continued at Daytona Beach until the late 1950s, when the specially constructed Daytona International Speedway continued. The circuit opened in 1959 and is one of the first super-circuits in the world. Every year, this huge three-oval circuit will be racing events, as the Sedona 500 and the Rolex Daytona 24-hour race as exciting, world-renowned. The track length of 4 km, curving degree of 31 degrees, accelerating often thrilling. Experienced racers think the latter is one of the toughest race cars in the world. The Rolex Daytona 24 Hours is the equivalent of the 24 Hours of Le Mans in the United States. Daytona International Raceway inherited a glorious history, was born in 1963, Rolex Chronograph Daytona Di Tongna is named after it. This chronograph watch is extremely innovative and its functions are easily recognizable due to the contrast between the timing dial and the tachometer. The speedometer moves from the surface to the periphery of the outer ring. The sporty look is based on thoughtful consideration of the function, intended to meet the needs of the wearer, making the watch the best tool for timekeeping on the track. Continuation of the legend For half a century, Universe Di Tong Na has created its own legend. By the mid-1960s, it became the winner of the 24-hour Endurance Championship at Daytona. The event started in 1962 and was renamed the Rolex Daytona 24 Hours in 1992. Each January, riders flock to the race, many of whom are among the best endurance race drivers in the world, and Rolex Daytona Chronograph is still the highest honor ever. In 2013, driver Pruett won for the fifth time with his team. A few days before winning the bid, he said: "Everything is for this watch." Today, the race to kick off the season for the U.S. race, often referred to as the "Rolex," starts with this prestigious prize. Cosmoprof Di Daytona is also a timepiece for the 24 Hours of Le Mans and a watch worn by Rolex spokesperson Tom Kristensen. Kristensen is the only driver to win the 24 Hours of Le Mans nine times. In 2013, Rolex became the main partner of the Formula One car, highlighting the common pursuit of performance, innovation, precision and excellence, thus once again strengthened the link with the motorsport. Like all legends, the global success of cosmic Di Dayana retains a mystery. After the introduction of the newly designed self-winding style in 1988, the attractiveness of this Rolex chronograph has doubled its appeal since then. In 2000, Rolex for this watch is equipped with a new high-performance self-winding movement. This movement is entirely designed and manufactured by Rolex, not without exception. Its innovation is a symbol of Rolex watchmaking expertise and professional craftsmanship, set a new standard for chronograph watch in terms of solidity, reliability and precision. After more than 50 years since the advent of cosmic dinosaur, Daytona continues to evolve. Rolex has never changed his approach: efforts to design and manufacture of the ideal chronograph watch, in order to meet the brand for the perfect philosophy. In addition, legends tend to go beyond their creators and continue.