Network fashion sports first brand - Q-sport

Tencent QQ has more than 500 million registered users and 224 million active users. Its offline products cover areas such as apparel, backpacks, handbags, footwear, fine articles, stationery, etc., and have an extremely high popularity and brand recognition. Through the QQ brand, The product gets immediate consumer awareness and is easily accepted. Fujian Three Star Footwear Co., Ltd. with its own strength, seize the opportunity. In 2006 Tencent QQ made sports shoes production and sales license, and Tencent companies together to create network fashion sports brand. Three Star Department of wholly foreign-owned enterprises, located in "China Shoes Capital" - Jinjiang in Fujian Province, is a development, production and sales as one of the major sporting goods Co., Ltd.. Companies registered capital of 120 million yuan, with a total construction area of ​​99,168 square meters, more than 4,000 existing workers, with modern molding line 6, with an annual output of more than 500 million pairs of various types of shoes. The company fully implemented the computer automation and scientific management, embodies a group of senior developers and high-quality management personnel and the market experienced sales team. In 2006, Three Star and Tencent joined forces to create a Q-sport fashion brand and provide the majority of Q people with recreational sports products and good value for money services that represent their own lifestyle. Brand style positioning: Brand concept: Q Q era of human self-declaration of self-sports, advocating self-personality fashion sports brand. Brand personality: young, stylish, happy, casual Brand positioning: Young people's new cool sports fashion equipment Product Positioning: To casual shoes, skateboarding shoes, net running shoes, basketball shoes, tennis shoes, canvas shoes, supplemented by; To sports T-shirt, mainly casual wear , basketball suits, sports suits supplemented. Consumer groups targeting: Q-sport targeting the new consumer group of 15-25 years old newcomers, this group is also Tencent QQ's main user groups. Hope that through Qq and Q-sport brand links, QQ network users develop into Q-sport loyal consumers, creating sports Q era. Brand promotion slogan: Movement Q era