Xia Hua: Women must dare to be willful when starting things.

On August 18th, 2016, the second goddess wealth management festival of Hexun.com released the "Female Leaders Energy Private Club" in the drizzle of the Shicha seaside. In the current private meeting, Hexun.com released the "2016 China Women's Wealth Management Report". The report lasted for two months and analyzed 10,000 valid samples. The 100-person financial coffee was deeply interpreted and finally formed. 2016 women's wealth management industry status quo. Subsequently, female entrepreneurs, experts, scholars and entrepreneurs from various industries witnessed and launched the “Heavior Goddess Charity Project”, which will be dedicated to building a platform for the charity activities of middle-class and Kochi women, and uniting many goddess figures. And related professional institutions, release "her energy", let them affect more people!

The following is the relevant content of “The Philosophy of Entrepreneurial Women” shared by Ms. Xia Hua, Chairman of the Yiwen Enterprise Group at the event site:

Xia Hua: Thank you! I am in a field every day, every field turns to another field, so the secretary can't figure out which field I will talk to. I have coached 362 entrepreneurs. I used to be a teacher at the University of Political Science and Law. I am from Xidan Shopping Center. The salesperson started to start a business. In the past 22 years, I knew that there was no mentor at that time, so the smoke of the road was all the way. My secretary didn't understand so many important things. Why did I come here because I saw the female entrepreneurship in the information they sent? Because I know too much about how easy it is for women to start a business, I was the first to enter the Chinese corporate club. Nearly 50 directors, only me and Wu Yajun, I said that men and men started out alone, and later must A group of men are together, but female entrepreneurs are very lonely. When we created the Mulan Club of the Women's Enterprise Club, I said that women entrepreneurs could be together, at least with money, powerful, and recruiting. Because women naturally have many differences, that difference is not an advantage or a disadvantage. Because we have a lot of things, there are a lot of words, there are many ideas, and sometimes there is no way to tell employees. I am probably nearly 6 or 7,000 employees are male, and I can't tell them. I heard a speech speaker saying that it is a woman, isn't a woman, and I don't like people to say that we are women, but in fact we are women, because we have to squat because of the sky. I often tell our employees that I am very vulnerable. You have to get up and look up. As a result, even my CEO said that I did not find out where you are vulnerable.

In fact, to this day, I have always believed that women must dare to be willful when they start things. I still think that I am a very self-willed person. When I am doing a handicraft workshop, even Ma Yun said that Xia Hua is so old and willing to do one thing. How can such a big feeling be done? But then I was born, because I was not alone, even Wang Chaoge was involved. Wang Chaoge said at the time that I must record it, because she was the director and the director was all billions. She said Xia Hua, you let How do I do it, how can I do it for free? Women are successful because they think about value and meaning in advance. If you can't move yourself, it's hard to touch others, but once you touch yourself, you can touch the world. I was awarded the various awards of the United Nations. I am especially proud. I can always shed tears on the people present. This is not for me. Today, Yiwen’s own company has countless independent brands, including the manufacturing industry. The valuation of the apparel industry supply chain is very high, I am not proud. What I am most proud of is that because our waywardness has been known to our children and grandchildren for hundreds of years, it turns out that the Chinese are the creators of aesthetics. I think that the things left by the ancestors should not be lost in our time. We have a lot of plates. For example, the boss of the 2B professional wear is especially puzzled. I said that you always have a team on the mountain. I don’t answer the phone in 10 days, I don’t earn a penny. You said that you have to talk to us about a few customers. In your capacity, talk to the group and the state-owned company. Is it our business job for a few weeks? How can you do tens of millions? They don't understand.

I often say that you should not underestimate these women, women are the closest to the essence. For example, I said that you should not reason with a woman, because a woman is a mother, it is impossible to reason, this is the biggest reason. I often say that the closest thing is that we can really smell the value and meaning very sharply. Because this is the value and meaning, when everyone thinks that it is impossible to find a business model that cannot be done, I will do it. Today, its business model is extremely good. We have been in the mountains for 15 years. I have kept more than 160 embroidered species. I think it is amazing, so that these things have not been lost. The minds of many elderly people are not written because they are ethnic minorities. When I first took them to the V&A Museum in London for an exhibition, don't mention more teasing. These old people are embroidering thousands of villains in a picture on the embroidered wall, as well as beautiful flowers and birds. It’s awkward, in the middle is our designer and model who are talking about their work. Really a lot of big-name designers are watching. I often go to major fashion weeks, you will find those fashion devils always proudly raise their heads, I want to think of a small sample, I see what you can go into, the best media to say you like international big names. Because the Westerners have always believed that the right to speak of aesthetics is in them, and finally I did this. The fashion devil of the Royal College of Art suddenly gave me a sly look. I was blinded at first sight, and I asked her why, because I have never received such a courtesy. I asked me a word at the time, I didn't hold back, I really came out, she said that I especially want to know which art school she graduated from? Why did she bring together these things that have been created for so many years? Why do all the clothing and colors match so well? I said that this grandmother has never read a book. I have to translate it into Mandarin before translating it into English, but the Chinese are so cattle, and the world's aesthetics is interpreted in the most remarkable way.

I was very proud at that moment, but I felt very sad after coming back. Because I was also the moment I walked into the mountains 15 years ago, I saw dozens of people in a whole village, and I was almost isolated from the outside. Of course, I have this ability. Anyway, I am never afraid to ask for anything, Chrysler gives I got out of the car, the local government gave me a road, the village is very developed, we built a museum inside, I encouraged many entrepreneurs and entrepreneurs to build a lot of museums inside. But at that time, it was really hard. I was touched by one thing at the time. These old people embroidered things beautifully. I was tempted to look good, but I don’t know what it has to do with us in addition to the museum. However, when dozens of households in this village are learning this from the age of 6, you will find that all the butterflies they embroider are very beautiful, and our designers have been unable to understand why her embroidered butterflies are so smart. I said that because you are a butterfly from the book, she looks at the butterfly every day, so she embroidered a real butterfly. When I went there, I said a word, I said aunt, I will let each of your works in the future, the old man will kill the only chicken in the family to eat the Chinese New Year, and then stew it. Give it to me. I really don't think that I will give her money. She still doesn't want to. She said that it is really a chicken for us, but for the elderly, this is a Chinese New Year's appetizer. I swear from that day that I must fulfill my promise.

I have done a lot of things and said how great it is? I don't even have research and databases, it's just wayward. At that time, I made up my mind that I must do this. Today, there are more than 3,000 embroidered mothers in our database. I have found her in any village or mountain in 15 years. Her embroidery and techniques, others don’t know where her senior is, every An embroidery type we have made an image record. Although it was very hard to do this, I was really happy. I think its value and significance surpassed that of all the simple counting of money today. I think today we have kept so many embroidered species, more than 3,000 embroidered mothers, more than 6,000 intellectual property patterns, we can let designers from all over the world walk into the mountains, design with our embroidered mothers, embroidered dreams I did not expect that this life is at home, the designers of the world come, things can be sold to Paris, Milan, London, they can not think of. I said that not only that, I take them abroad to see them every year. Now many children who work in the city have gone back. What is the inheritance? Only the children voluntarily find that they have earned hundreds of pieces of clothes and can earn thousands of pieces a month. Now we have created a tourism project. The Chinese craft journey is sent every month. Many entrepreneurs and entrepreneurs go together. They are very emotional, because in the mountains, everyone’s original imagination will later discover real travel. What is it? It’s really a sight to see, and it’s a touch of feeling. When many of our entrepreneurs went there, they said that there is something in this mountain. There is nothing to buy for so many days. As a result, they went. A general jeweler, Zheng, came back with a nickname called "Zheng Quanshou". Every old man’s things he wanted to buy, even the old-fashioned wedding dresses were bought, and the old lady chased The door said: "Can you wear a girl?" I said: "Auntie does not care about her, she does not wear but hang on the wall." But it is really beautiful. Even my daughter went to buy all the change, because she bought something and returned it to her clothes as a badge. Of course, many elderly people really don't sell, so we went to a little girl, Su Xiaoyang. When we came back to talk about it, she said that this is the first time in my life that I feel a lot of things is really not for money. She felt that her three views had been destroyed for so many years. She feels that it is really not for money. If the old man does not sell it, he will appreciate it. We have an architect, a very young female architect, I am particularly touched. She said that the next museum of Huajie left me, and the Museum of the Buyi left it to me. She said that I will check out tomorrow. Because I felt particularly vulgar at that moment. She said that after so many years of hard work, I finally had a villa. I think I am very bullish. I finally lived in the villa, but I will check out tomorrow. I am here to build a museum. I really feel this way.

Women’s entrepreneurship must be passionate, do right and do well

Over the years I have discovered that women entrepreneurs are the most sustainable. Why can you succeed? Now many entrepreneurs ask me directly, when is Xia, my best time to start a business? I said that there is no best time, only the best one, your favorite thing, when you want to do the most, you can mobilize every passion and power in all the cells, you can infect every one around you. One person, go and do this.

I have been in business for 22 years. Today, I am especially grateful to the world. I have not reduced my passion to today. The reason for this reduction is that I have never simply followed the market value of the market. I have always had this heart, this is your inner motivation, the thing you want to do the most, the most valuable thing I have to do it, this is your motivation, this is every morning you It’s full of fighting spirit, but every time I think about it, I feel very beautiful. I feel that I am very bullish. One day I went to Liu Yonghao, Liu Zong, to see his anniversary. The big place is his. It is really very good. I joked, "Do you know how to record this paragraph in history books?" "There was once a big family surnamed Liu, the site is so big." But in fact, it is Li Bai, Du Fu, Bai Juyi's first sour poems, which we have remembered for generations. Each of us thinks about value differently. My thinking is that my thinking is not for the benefit of myself for a while, but for a long time, it is meaningful for a generation. This thing is definitely meaningful. . Some people say that Xia Zong can stand in this position today, but we have just started the money is very very important, I think so. But I think the basis of business is that we do everything right. I often say that doing well is not the same as doing it right. Everyone is talking about the Internet. I said that it is the happiest to escape from the business model every day. As long as everyone talks about business models, I don’t mean that the business model is not important. What is more important than the business model is how to do it 100 times. Business model, is this right right? What is valuable to you?

It’s important to do one thing right, but it’s more important. Female entrepreneurs have a short board. I have been asking myself. I have not done it myself. Maybe I can do it for another 10 years. Really become the BAT of the industrial Internet. Is it possible for female entrepreneurs? I always think that clothing is entirely possible. I think it is high frequency, just need, China has more than one billion people. The most I am sorry for myself in this life is that ZARA, the buddy of a small country in Spain, has become the richest man in the world. I also sold it to the Chinese. I have done this wrong. We must work hard. I didn’t do it well because the clothing pattern didn’t open, and I didn’t let the whole clothing industry work with me. I have already done more than 300 factories and more than 1,000 designers in China 3 years ago. I think the richest person in the future world of clothing. It should be in China. The best factories in all manufacturing industries are in China, and 60% to 70% of luxury goods are produced in China.

Why is the world of men always in the world of men, and why women are so big? I think it’s very important to say that the pattern and mind are a particularly light thing, but they must also have it, because no women entrepreneurs will be found. The officer has several taboos. All women not only pursue the perfection of the result but also pursue the perfection of the process. So whoever does not rely on it, only the most reliable ones, and finally most female entrepreneurs are tired of themselves, so I Breaking the pattern is basically who I am more assured, I am often the one who is at the bottom.

Entrepreneurs must have three mentality: rules, constant changes in play, a grateful heart

I talked about the mentality of a few practical entrepreneurs, which is the key to success. The first is the mentality of the floor. Don't take yourself as a ceiling. Many female entrepreneurs are willing to be the ceiling, because they are always high standards and look professional. They are also the founders. Men come to your company and watch your colors tremble. They were scared by their wives at home. Enough, come here to find a female boss, and the female boss is more harsh than his wife, and finally found nothing wrong, or you do it. I often say that entrepreneurs have three kinds of mentality, a kind of great wisdom is called the wisdom of the game. Don't regard it as such a serious matter. Just like when we were young, this game is not only Ma Yun can play, just See how you play, the key to the game is to come out, the first key is that someone will never play games, because they will never make rules, never make rules games, they will never play, because many women start businesses. When you start with a team, you become a pot of porridge. Because there are no rules, only preferences, I like it. All employees are lost. How do I become your favorite, the first in the rules game, there is no win or lose without rules. . I attended a special high-level MBA class that day. People said that Xia teacher, don’t just talk about it. I listened to the morning and I heard dizzy. I said that the execution is so complicated? Everybody has a lot of academic language to tell everyone. I said that you have the ability to explain to me in three minutes. I said that I used three sentences and one minute. The teacher said that you came up. What do I say about execution? First, let everyone know why they fight. Many times, if you can't let others know why, this battle will never win. Second, how to do it. Many people don't know how to do it, a pot of porridge on the ground. Third, what will happen if you do well, what will happen if you don't do well? These three things are doing well. How must this be an executive team? Vision, real-name system values, don't talk about money first to talk about dreams, second is method and skill, third is rules and rules, system, this thing has basically become half of the enterprise, many entrepreneurs say Xia teacher, you see Look at my business. I don’t know what to say after I read it. I said that you have none of the three. Businesses are still different from home. Of course, it used to be said that women are the most powerful. Wang Xifeng can manage a big family by rules and systems. The wisdom of this game is easy. Think of it as a game. The most important thing in a game is the rules. Some people can do big things. Because there are rules, you will find that the mystery of the game is constantly changing the way of playing. The most stupid thing is that when I was a child, I was ruined. I started to go to kindergarten almost every day. Handcuffs, all thrown into nausea, if we do business, always lead everyone to play, it is not interesting, I have long time to know which step is which child, he does not need to cover my eyes, because every day to play . When the game is most interesting, you don’t know what the next level is. You are all interested in playing the next level. Many people don’t change the rules. Then the fun game is also disgusting. No one is not tired, and must change the rules of the game. The third is the mind and the pattern, that is, the heart of gratitude. I have always said that you are grateful. Every entrepreneur feels clearer when I am at this age. The money we pay to the employees is the salary. Even my employees are more proud. They told me about summer. In total, all my life events, marriage and children to buy a house to buy a car are in Yiwen, I said that the regenerator to buy a house and then buy a car are in the text, but the first can not "re-". But even then I have to be grateful to the staff, why? I often say, I said that what we give is what people deserve. It is earned by everyone. It is given to others, but do you know what he is paying? What he pays is that you can't measure it with money. It is his best time. How do you carry this value? I often tell employees that employees will scare and jump, saying that why are you doing this to us? I said that I only provided one stage. I said that you are willing to put time and years here. I should be thankful enough, so I What you deserve is deserved, but you may have encountered a boss who is so picky. Sometimes I can’t talk well, you have to bear with me, but I understand this. It’s important to understand this because many people are at the root of it. If you don't understand this, you will let your employees feel chilly. Why is your team big? Why are hundreds of people unwilling to follow you? Because your old pressure is that you should thank me, you have to rely on me today, I said why you don't want to think, people may not be better here? So I thought about it in this matter, so I said that if the wisdom of the game masters these three, there are rules, constantly changing the play method, and then there is a grateful heart, you will find more and more people. Willing to play with you. I basically don't use entrepreneurs now, all entrepreneurs or successful entrepreneurs tell me, Xia teacher, let's do something together, let's make rules together, I said that I have done a good job of you, failed. Mine, I am so old, people say something is not good, nothing to do, do a good job for you, a rising star, I think this is a kind of mind and responsibility, you let more people Being practical, willing to work with you, is he not big? Isn't it getting bigger?

Women need a group release

I haven't invested in these years, but I do have a lot of shares, because the entrepreneurs say that you are investing in me, I am more realistic, when I pay, contribute, and go out, come to me when I have no money. I am really embarrassed to give some money, I did not talk to people and do not know how much equity, and finally people write a share book. I finished it that day, they said Xia Zong, if you talk about the individual PE you are already big, because many are listed. I often say that the world must have the wisdom of exchange, because I feel that the world should never be lost for a while. Sometimes, not every entrepreneur can live with time. But I do think that the wisdom of exchange is very important. In my heart, I feel that the world underestimates the power of women. I always feel that she has more power to be released, but I think everyone needs a group release, and I will release it alone. Not at all, but the places I went to were basically released.

Everyone said that although it is a woman, the logic, the thinking, the wisdom, and the ability to speak are not weak. Why do I say that women are amazing? I think that a lot of my wisdom comes from my mother, who is my mother? It is a rural family woman. Five children in our family, I have three older brothers and one older sister. My father makes money by myself. I am the youngest one. My mother has to feed the whole family, so when I was a child, I felt that my mother was the most admired until now. This woman is still awesome, because the poor days of the family can still be particularly happy. So many people today say that Xia always invites you to dinner. Where do I go? Why do I always ask where I am going, this is what I have left in my heart. If I go to a coarse grain restaurant, I can’t say it because I have eaten coarse grains from my childhood. I didn't eat fine grains before I was 8 years old. What is the taste of rice? I have very little experience. Even if I have rice, I have to eat some cornmeal. Because it is not enough, there are many children at home, not enough to eat.

I said here today that you may think that Xia Zong is not too old to remember, but you may not have experienced it, but you will not think so when you experience it. Everyone said that people have a pattern. This person is not afraid of losing. The sense of loss and loss is not so heavy. It is not born. It is practiced. When I was young, when my family’s corn was not enough, my mom told people that the crusher even stirred the corn lake. This is not More. But do you know how hard it is to eat corn? No one dares to try today, and swallowing is particularly laborious. When I was 8 years old, I was particularly impressed. My three brothers and one sister all found a job. After graduating from high school, the family had eaten fine food. At least one day, I could eat a fine grain, especially rice. There is a pot at the bottom of the rice pot. It is so beautiful to soak a little soup. I often go to the restaurant and ask if there is such a thing. People say that there are so many big meals that you have to eat this, but it is really too happy. However, the college entrance examination was resumed that year. Just after such a good day, our family did not have a first half of the year. In 1979, the college entrance examination was resumed. My mother asked my three brothers and one sister to stop all the work in their hands and go home to take the exam. That year we were admitted to four college students. You imagine that when my mother sold all the valuable things at home for a few children to go to college (the kind of sight), today we said to give the children a bag, you think this is not so difficult, my daughter went to high school, I I feel that I can't wait for a car to get down to that thing. How difficult is it for everyone to roll a roll? I saw my mother holding all the things in my house and went to the morning market in the market on our town every day. I think the most calm attitude is like this. Why do I dare to sell my products so calmly and proudly today? Because my mother sold something that our family thought was valuable at the market at that time, people might think it was broken, including the silver jewelry that I gave me, and the curtains embroidered at home. My mother stood in the market. I am so proud to say to all the people I know in the past, buy this thing, not for other things. I want to go to college for my children.

So at that moment, I really felt very proud. I felt that I learned a woman's greatness at that time. I was next to it. Because I was very young, I still don't know how to sell it. I took it to my mother. Many people bought it. I believe that he is not necessarily useful, but he understands his mother's mentality at the moment, because she wants to give her children a new quilt to go to college, and buy it, this is my most valuable. Something is gone. When all my brothers and sisters went to college, I complained. I told my mom that I said that to raise a child for a rural woman is to grow up, to support the family to make money, and to live a better life. My mother said a word at the time. I believe that I will not understand the 8-year-old. At that time, I just respected my mother. I remembered this sentence. My mother said that you are too small, you don’t understand, and you don’t change money for a long time. Substitute for a lifetime. When I started to do business, I think this is the great wisdom 601519, stocks, what is a company changing? I am most proud of the fact that there are thousands of designers on Yiwen's platform. One of the employees of Yiwen can't dig and dig. This is what I am most proud of. How many cows can you have in a company? I often joked that the general costumes and competitors do not need me at all. I never meet the bosses of the mall. I said that our boss can do it.

I found a lot of wisdom, why do I feel that I can't. Why do you say that today you are always like a sunshine, I think you are always so optimistic, and people I know may feel so optimistic every time I see you, maybe you will see you every 10 or 20 years. I said that because people's feelings of loss are the things you have experienced, you will not have such open-mindedness if you have not experienced such a thing. Because when I was 14 years old, my mother died suddenly without any warning on a morning. What does this mean for a 14-year-old girl? I often look at my daughter today. Although she is already 17, I am determined to live well. I will be afraid of a sudden loss of a mother to a little girl. It is not only pain but also fear. You don’t know tomorrow. What should I do? I think that I will tell you two at that time. One is that your heart will become very dark. You think the color of the world is dark. I am here today to say that everyone can't understand. When I went out that morning, I looked at the sky and the colors were gray and there was no sunshine. But after my mother died, I began to learn to sew myself and do everything myself. When I started to know gratitude, my neighbors only used to eat the dishes my mother made every year, which would allow me to eat more than a dozen dishes. I gave them a plate and thought that the child was too young, because my brother and sister went to college, and I was at home. My father was injured in the arm of the Liberation War and would not live at all. I began to learn to cook when I was a teenager. The neighbors will always give me something.

The sun shines in and there is direction

Everyone often asks what your philosophy is. I said that I especially want to make a sunshine, because on the morning of my seventeen-year-old, I wrote a paragraph that I will always remember when you are particularly confused. When I saw the sun shining through the window, I wrote that when the sun shines in, there is also a direction. You can see that even the direction of the dust can be seen, how important it is, and at that moment you want more sunshine to shine into your heart.

Today, I will become a business mentor again or a big sister who is here. Maybe I can't do other roles. Maybe when you feel cold at a certain time, when you feel gray, you may need a ray of sunshine. I may not be right, but that is the most precious experience in my life. Everyone has experienced, tried, and felt. Maybe it will be valuable to you at that moment, whether it is real or psychological. This is a lot of things that I thought at this age, so I feel that when I help people. In fact, you don't need to think so much, that is, the sunshine, you will find that the sun will always shine back on you, so today many entrepreneurs will return to me when they succeed.

My own team said that you have almost no difficulty in Xia, and when you have a difficult time, you can say a word in the group. Countless people will say, "Mr. Xia is my way." I think this is where I am especially proud. At the meeting of such a female entrepreneur, we all do the sunshine of each other's hearts, we will illuminate each other, and we will become stronger together.

Thank you!

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