How to discover the business opportunities of mobile printing?
When mobile printing is becoming the trend of current printing, where can China's universal printing consumables market profit from this upcoming trend?
At the 2016 China (Zhuhai) International Printing Supplies Industry Summit, Thilo Lutzeler, CEO of print service provider Drivve, introduced the innovative technology of mobile printing, which is a combination of mobile and printing technologies.
In addition, many technology company giants, such as Apple and Google, have joined the mobile printing industry.
According to a survey by market research and consulting firm InfoTrends, about two-thirds of the younger generation (18-34 years old) in the United States still tend to read and write on paper. At this ratio, China is lower than the United States. At the same time, the report also shows that 74% of China's population is willing to use their mobile devices for personal printing.
In addition, about 40% of China's population has an understanding of the functions of mobile printing, but it has never used this feature. This part also has a lower ratio than the United States. Thilo Lutzeler said that there are millions of users in China who have the opportunity to print directly from their mobile devices, but this feature is not used for a variety of reasons. The business opportunities are waiting to be developed by printing consumables companies.
Source: China office supplies network
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