Anta teamed up with a high-tech materials company in the United States to launch deodorant shoes
After the local sports brand made a market with price advantage, it began to want to label the “technologyâ€.
Recently, Anta announced the cooperation with a high-tech materials company named Noble Biomaterials in the United States to produce deodorant shoes.
Headquartered in Pennsylvania, USA, the main business is the research and development and production of high-tech materials that can be used in the fields of clothing, healthcare, etc. These materials usually have such functions as: elimination of odor, prevention of infection, or biological monitoring. , conductive protection. Current brands include X-Static, XT2 and Circuitex.
The cooperation between ANTA and the company is based on the brand XT2. The two jointly developed a new type of fiber fabric using XT2 odor management technology, and declared that the material contains silver, which can inhibit the proliferation of bacteria and fungi in the fabric and make fabrics. Keep it fresh for a long time. In addition, XT2 fibers can be dyed in a variety of colors, and are also less likely to fade or wear, and have previously been widely used in the textile industry.
It is understood that this fabric will be used in all ANTA's sub-brands including Anta, Fila, Descente and Anta Children. It is expected that these products will land in Anta's 7,500 stores this autumn.
In fact, Adidas had previously cooperated with the company's CircuiteX, but in the apparel sector. CircuiteX's smart fabric uses silver conductive yarn. Adidas uses this material on its miCoach tights, which is equivalent to an electronic sensor on the tights that can monitor the user's heart rate 24 hours and collect the body. data.
One of Anta's competitors, Xtep, did not want to be left behind because of its technical nature. In terms of sports shoes, in addition to the "power nest", "vibration-spinning" and "gas ring" running series, Xtep also developed "soft pad", "aroma technology" and "special step ice cool technology". In terms of clothing, the introduction of "ice fiber technology" and "cool technology." In addition, it also collaborated with Qihoo 360 to develop children's smart shoes with location tracking.
In the past year, Xtep's R&D expenses increased by 12.8% year-on-year to RMB 121 million, accounting for 2.3% of the total revenue for the year. Among its partners, it also included Toray Corporation of Japan that developed technical fabrics for Uniqlo and the Dow Chemical Company. .
According to Anta's 2015 financial report, the expenditure on research and development is also increasing, accounting for 5.2% of the cost of sales. Research and development accounted for 0.9% more than the previous year.
Focusing on R&D and adopting some new technologies are, in essence, one of the means by which these sports brands increase their product competitiveness.
Topics from renren.com
Source: Curiosity Daily
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