Development must keep pace with the times, change the three concepts of the kitchen equipment industry
Nowadays, we are in the era of the Internet. For kitchen equipment companies, the Internet provides a lot of convenience for enterprises. Under the trend of the Internet, enterprises must have ideas for change. Specifically, the author believes that kitchen equipment companies can start from the following three aspects to achieve better development.
Development must keep pace with the times, change the three concepts of the kitchen equipment industry
Subvert management concept
In the past, large-scale operations, as long as the order can be achieved, low-cost and high-yield, but can not permanently retain customers. Now is the era of Internet development, the price is everywhere transparent, resulting in high cost and low profit, and the kitchen store is not well-recognized. The external environment faced by kitchen utensils stores is increasingly complicated and the difficulty of operation is increasing.
In this difficult period, higher demands were placed on marketing. How to implement the requirements of management transformation and sales promotion, combined with the management practice of physical stores, kitchen equipment enterprises need to establish the Internet concept, implement the strategy of “reducing operating costsâ€, and build a “big analysis†system to achieve a faster adaptation to the environment. The strategy is more powerfully supported, more proactive in guiding operations and more effective in reducing risks.
Subverting user perception
In the past, customers came to the door to resell. Now they are looking for customers. Kitchen equipment companies must sell according to the needs of users. The concept of “finding customers†is also far different from the traditional customer survey form, which can fully communicate with customers through the Internet to complete the sales of kitchen equipment products.
Moreover, the main consumers in the kitchen equipment industry are now transitioning to the 80s and 90s. Therefore, kitchen equipment companies must make full use of the Internet, learn the knowledge of online sales, and identify the actual needs of these consumers, so as to better attract them. attention.
Subvert marketing concept
Kitchen equipment enterprises must realize the transformation from selling products to selling services, and advertising promotion becomes network marketing and word-of-mouth marketing. At the same time, the sales process was subverted, and the past payment was the end of sales, and now is the beginning of sales. Because the return is no longer simply a sale of the product, but the kitchen equipment company has a customer's information, the company should track this information and continuously develop resources.
In short, with the development of the Internet, kitchen equipment companies have ushered in more opportunities. In terms of the marketing layout of enterprises, enterprises can only stand out in the fierce market competition by grasping the Internet channels, changing the management concept, user concept and marketing concept, and actively adjusting the strategy.
China Kitchen Equipment Network
We are the company specializing in manufacturing hotel supplies. Main products are hand push soap dispensers, automatic Sanitizer Dispensers, paper dispensers, hand dryers, hair dryers, trash bins, etc. Most of our products have certificates like CE, UL, GS, ROHS. With moulding workshop in house and experience techinicians, we accept OEM ODM products.
Trash Bins,trash can,sensor bin,touchless bin,Infrared Trash Can
TAISHAN YUEXIN INDUSTRIAL GROUP LIMITED , https://www.gdmetalproducts.com