Longfeng Textile: The transformation and upgrading road behind green textile
Into Long-Textile spandex wrap machine processing workshops, 13 sets one machine is producing a new synthetic fabrics. Last year, Xu Longgen invested 10 million yuan to purchase new equipment, and rented 4,500 square meters of factory buildings and warehouses in the Wangjiangyu Development Zone. The low-elastic yarn and spandex yarn were wrapped up to produce new chemical fiber fabrics, which not only enhanced the elasticity of the fabric. Degree and comfort also add value to the product.
Born in the 1960s, Xu Longgen was born and raised in Tianle, and was one of the earliest entrepreneurs in the village to produce headscarves. He was also one of the first farmers to get rich. After 30 years of years of hard work, Xu Long, Long Feng Textile root has been founded is a professional production and processing of chiffon, beauty yarn, Trinidad, Nepal Prince, Carla linen, cotton Allison other high-end textile and apparel fabrics and chemical fiber enterprises. Last year, the company produced 16 million square meters of various types of grey cloth, with an output value of more than 50 million yuan.
In August of this year, Xu Longgen became the president of the new Chamber of Commerce after the selection of members of the Wangle Chamber of Commerce in Wangjiang Town. From the leader of the rich to the leader of the Chamber of Commerce, what are the entrepreneurial stories of Xu Longgen? What entrepreneurial enlightenment is brought? This issue of Xiuzhou story takes you into Xu Longgen's entrepreneurial experience.
20,000 yuan started from scratch
After graduating from high school at the age of 17, Xu Longgen caught up with the good times of reform and opening up. At that time, Tianle Township set up a construction engineering team. Xu Longgen started a cement job while working on agriculture. Soon, the village set up a collective enterprise that produces and operates headscarves. Many Yiwu people who went to Nanbei to do business became the big customers of Tianle's headscarf.
"Yiwu people are really business-minded." Xu Long said the root, then 20D nylon fiber yarn scarf 80X80 or 100X100 size of those, cited on simple patterns, each can sell to San Mao fifty cents, the maximum sold eighty, Yiwu merchants again Transferred to Xinjiang in batches.
Although the environment was not very open at the time, many villagers started the business of producing headscarf yarn, and Xu Longgen was one of the earliest entrepreneurs. With the implementation of the development of family industry and the convening of the Haining Xu Village Conference, the status of rural family industry has been established. "At that time, I spent more than 20,000 yuan to purchase the first printing machine that produced the headscarf yarn. I hired a master from Shengze to install it." Xu Longgen clearly remembered that year was 1984.
Hardworking and hard-working, Xu Longgen was working on the printing machine, and he continued to ponder the design graphics. Sometimes he only slept for four or five hours a day. When he was tired, he took a nap on the printing machine. "The machine failure is also made by myself. With the wife and the two people working round the wheel, it can produce nearly 10,000 headscarf yarns in 24 hours." Xu Longgen said that with the improvement of the business market, a machine was added in the second year, and the application was officially applied. The business license became the registered individual industrial and commercial households.
With the rapid development of the business, Xu Longgen also recruited two operators and hand-guided. At the same time, we will continue to broaden the sales of our products and increase the new style and new varieties. The annual output of a printing machine will reach 200,000 headscarf yarns, with an annual output value of more than 100,000 yuan. Xu Longgen also built a two-story new building, which became one of the first rich farmers in Tianle.
Reviewing the situation and making a second venture
Despite the strong sales of headscarf yarns, the development prospects are not broad. Through market research, Xu Longgen found that private textiles have lower textile costs and higher profits than collective enterprises. At that time, Shaoxing and Huzhou customers had large demand for chemical fiber textile grey cloths, and the market was in short supply.
Judging the situation, Xu Longgen was determined to adjust the industrial structure, gave up the production of headscarf for 10 years, and purchased a number of iron wood textile machines. At that time, the village had not yet formed a scale. Xu Longgen was like a man and a mechanic. With the development of the business, Xu Longgen gradually recruited and carefully guided. "It was one operator can look after 4 machines, each machine can produce daily 60D polyester filament fabric 60 meters. Shaoxing, Huzhou customers often home purchase, every time delivery as required." Xu Rongen said.
In 2000, Xu Longgen used a bank loan and invested 300,000 yuan to eliminate the original iron wood textile machine and upgrade it to a pure iron spinning machine. Although the price is six times more expensive, an operator can take care of six machines, each of which can produce 80 to 100 meters of grey fabric. At the same time, Xu Longgen also added a twisting machine for the previous production, which reduced production costs and significantly improved efficiency. At this time, the annual output value has reached more than 20 million yuan. In 2001, Xu Longgen applied for a general taxpayer, and the self-employed officially became a private enterprise and registered the “Longfeng†textile company.
Pioneering, innovation, transformation and upgrading
After a period of hard work, Longfeng Textile's products have also developed from low to mid-range to medium to high-end. Synchronous with this, Xu Longgen has continuously increased the continuous upgrading of equipment and the investment in fixed assets, and promoted industrial agglomeration, transformation and upgrading.
With the opportunity of gathering with other textile professional enterprises in Wangjiangyu Industrial Park, Xu Longgen replaced the shuttle spinning machine with a high-end shuttleless water loom and added a high-end large tube double twisting machine. In 2013, a new 5-storey factory building of 9,000 square meters was completed, and more than 200 high-end shuttleless water looms controlled by computers and more than 40 high-end large-tube double-twisting machines were added.
In recent years, with the upgrading of textile machinery and equipment, Long Feng Textile production also changed dramatically - from the original one worker to look after six shuttle looms to look after 20 high-grade shuttleless water jet loom, each from the original The annual production of looms is 5, 60 meters to 300 meters. From the original production of only white fabrics to the production of fabric jacquard fabrics, the annual sales value has grown from the original 5 million yuan to 50 million yuan.
In 2006, Xu Longgen also set up a 70-square-meter gatehouse in the Shaoxing Keqiao Textile Market, which specializes in textile and apparel fabrics and serves as a window to observe market changes, thus adjusting marketing strategies at any time.
In the development of the industry, the Xu Long root and actively practice the concept of green textiles, textile prominent corporate environmental responsibility. As early as 2000, Xu Longgen added sewage disposal equipment to implement sewage treatment , and paid a sewage discharge fee of more than 100,000 yuan a year. In 2010, Xu Rongen paid according to use and sell emission rights policy, a one-time purchase of a 20-year compensation for the use of emission rights, and strict compliance with the provisions of special management for government water jet loom industry management practices and pollution, deepening the management of centralized sewage nanotubes , moving towards green textiles.
In addition to setting up a window in the textile market, Xu Longgen also went abroad for a targeted study, focusing on understanding the needs of customers in Southeast Asia and continuously improving product quality. At present, the woven fabrics developed by Longfeng Textile have included more than 10 varieties of shirts, slanted blouses, windbreakers, down jackets and curtains, home textiles, etc. The products have been sold to domestic and foreign markets through Shaoxing and Shengze foreign trade companies. Up to 1500 square meters.
As the president of the first village-level chamber of commerce in Xiuzhou District, Xu Longgen said that he will fully perform the duties of the Chamber of Commerce, play the role of the Chamber of Commerce, and play a leading role in the work of the village-level chambers of commerce in order to achieve a win-win situation for the village enterprises and build a harmonious society. The new countryside will make greater contributions to the development of village-level economic and social undertakings.
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