30 years of new application (2) | From scratch, the rise of confidence in linen culture

Thirty years ago, linen, which has been popular in Europe for centuries, is not well known to most people in China.

After 30 years, linen has become a fashion, a way of life, and has already had fans of many popular fans. Wearing linen and linen has become a high-end trend that is popular among newcomers.

Looking back at the new 30 years, linen from the niche to the public, linen culture confidence from scratch.

New Shen linen fabric dream + complex

Flax is originally from China, "the source of national textile, the ancestral clothing of Wannian", its good moisture absorption, breathability, wear resistance, antibacterial, bringing people a natural, environmentally friendly , comfortable and healthy experience.

In Europe, America, Japan and South Korea, linen has long been sought after by those who pursue natural life. The fabrics of the early Xinshen are all exported. In China, the trend of advocating green and returning to nature is growing. Regardless of brand merchants or consumers, more and more attention is paid to green and environmentally friendly materials such as hemp and cotton.

Let the linen reappear glory, from the niche to the masses - this is the dream of the new Shen linen fabric + has always been a complex.

In 2008, the China Hemp Textile Industry Association proposed to expand the domestic demand market, and the new application responded immediately. In order to better conform to the habits of domestic consumers, the new application is refined on the fabric feel, delicate and silky similar to silk .

Breakthrough: Culture leads linen fashion

Quality is the flesh of the fabric, and culture is the soul of the fabric.

The breakthrough appeared in 2012. The organizers of Dalian Fashion Week hoped to have some featured exhibits. Xinshen immediately accepted the invitation and cooperated with Sun Lin, a teacher of Dalian University of Technology, to launch a series of linen garments based on linen culture and blending oriental classical and modern design styles. The result surprised the audience and since then opened the fashion journey of linen culture.

Since then, Xinshen Group has teamed up with designer Sun Lin to dig deep into the linen culture, study the cutting-edge fashion trends, and give full play to the green and healthy characteristics of linen fabrics, and successively boarded the Jiangsu Fashion Festival and Shanghai Fashion Week to release new linen. & Sun Lin fashion show and fashion trends . In 2016, Xinshen signed an agreement with the China Hemp Textile Industry Association to release fashion trends at Mercedes-Benz China International Fashion Week for five consecutive years. The theme of previous conferences is also quite Chinese, the era of white clouds, the collection of birds and flowers, the nobility of the nobility, the secret forest and so on. Up to today, “Xin Shen Linen & Sun Lin” has represented a kind of oriental aesthetics combined with popular design and the symbol of linen culture in the new era. It is the focus of many brands to know the fashion trends of the fabric every year.

Cultural transformation productivity

Since then, Xinshen has established a line of linen culture creative teams including linen culture communication, brand creative design, fashion trend release, and Sun Lin design studio through recruitment, outreach, introduction and cooperation. This move has produced a qualitative leap in the company's fabric design and development capabilities.

There are design talent foundation, linen fabrics into the "custom of the times." In Xinshen Linen Village, customers propose fabric requirements, such as style, material composition, product use, etc. Designers provide one-to-one private design customization services according to their needs, and adjust and modify them through samples to achieve “multi-category and small The domestic sales of the scale, high quality and fast delivery are quick response.

Linen lifestyle advocate

In the hands of the new Shen linen fabric dream, a piece of linen became a linen home.

Xinshen has been producing linen sofa fabrics since 2005. At present, it is running a wide-width production line of linen, which has been upgraded from “small home textiles” to “big homes”. The experience center of Xinshen Linen Village, or the exhibitions, covers all aspects of the public clothing, food, housing and travel, creating a linen lifestyle that is green, healthy, comfortable and modern.

Due to the large or small differences in various types of linen fabrics, Xinshen has developed fabrics for different life areas. Let women wear dignified, men wear free and easy, old people and children wear health. The treatment of household fabrics such as linen bedding, sofas, curtains, etc. makes it thicker and more sturdy, comfortable and healthy while ensuring the durability of the fabric. Compared with traditional linen fabrics, Xinshen fabrics are more fashionable and practical, and are more suitable for the aesthetic and life needs of modern people. They can truly benefit the public life.

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DONG GUAN CITY CHING XIN INDUSTRIAL CO LTD , https://www.chingxin.com