The next hundred billion blue ocean market, the traditional packaging upgrade to intelligent packaging has become inevitable

The total output value of China's packaging industry has reached 1.9 trillion yuan, ranking second in the world, and smart packaging is likely to become the next outlet. It is foreseeable that with the advent of the Internet of Things and the upgrading of social consumption, it has become inevitable that certain areas have been upgraded from traditional packaging to smart packaging.

What is smart packaging?

Intelligent packaging refers to the incorporation of new technologies such as more mechanical, electrical, electronic and chemical properties in packaging through innovative thinking, so that it not only has a common packaging function, but also has some special features to meet the special requirements of the goods. And special environmental conditions.

Intelligent packaging is divided into functional material intelligent packaging, structural intelligent packaging, and information intelligent packaging:

Functional material type smart packaging: Through the application of new smart packaging materials, improve and increase the function of packaging to achieve and complete the specific packaging purpose;

Structural smart packaging: By adding or improving part of the packaging structure, the packaging has certain special features and intelligent features;

Information-based smart packaging: Information that reflects the contents of the package and its intrinsic quality, as well as the transportation and sales process, is one of the most promising packaging technologies.

This involves fresh-keeping technology, water-soluble film packaging technology, two-dimensional code technology, packaging and structural innovation, portable packaging technology, texture anti-counterfeiting technology, magnetic resonance anti-counterfeiting identification technology, food safety traceability program technology.

Its essence is creative design and human-centered thinking. He will play an important role in protecting consumers' rights and personal safety, protecting the market's normal order, facilitating business e-commerce, and developing novel product consumption forms. It is extremely broad. Prospects.

What is the trend of smart packaging development?

Smart packaging is increasingly becoming an extension of product functionality, and it has become a vehicle for the integration of various innovative technologies. It is used in almost all areas, including electronic products, food, beverages, pharmaceuticals, and household products.

The first generation of smart packaging technology is based on optical/visual recognition, focusing on solving the problems of anti-counterfeiting, tracking, and theft prevention through optical characteristics. The second-generation intelligent packaging technology will integrate new technologies such as printed electronics, RFID, and flexible displays, making the products and their packaging more human-friendly and more active in presenting the characteristics of the Internet of Things.

According to Technavio's latest report, the global smart packaging market will grow at a compound annual growth rate of nearly 8%, exceeding US$31 billion by 2019. The main customers of the electronic packaging market will continue to be consumer-oriented consumer packaged goods (CPG), whose total product volume will increase to 14.5 billion in 10 years.

At present, there are quite a number of mature application cases in foreign countries, and corresponding industry organizations are established to guide the development of the industry. At present, the domestic smart packaging industry is still in its infancy, and then the user demand and application environment are no less than abroad, in the future. In 2-3 years, the smart packaging market will become the new blue ocean of the Internet of Things industry.

Industry application case

The powerful functions of smart packaging in terms of protection, service, and information make it more widely used in medicine, food, daily chemicals, and logistics. In addition to extending the shelf life of food, beverages, pharmaceuticals and other products, these smart packaging also bear the burden of improving product traceability:

Food: indicates whether the food is deteriorating (TTI technology) and extends the shelf life;

Drugs: to ensure drug quality, improve the accuracy and convenience of medication;

Other: inventory management, shopping orientation and interaction, security and brand protection, quality and security, prevent product replacement, and add new features.

Looking at the development trend of smart packaging industry, both from the end-user needs and the industry-side demand, all of them put forward a huge product demand and market expectations for smart packaging. “Smart packaging” will become the core driving force for the development of printing and packaging industry and industrial upgrading. It is also a leading technical point of command for leading printing and packaging companies!

China entered the “13th Five-Year Plan” period. This stage is also an important juncture for China's manufacturing industry to become stronger and stronger. The cross-convergence of information technology, biotechnology, and new material technologies is causing a new round of scientific and technological revolutions and industrial changes. It can be imagined that in the future, with the coordinated development of multi-field technologies, smart packaging will have a vast market.