Creative packaging design

When consumers select products, the most intuitive experience is its packaging design. Therefore, if you want to gain more market, you must make more efforts in the packaging design of goods to make it more novel. However, with the fierce competition, new works in the packaging design market are constantly updated, and the original packaging design works are slowly being forgotten. Since everyone is pursuing creativity and uniqueness, what kind of packaging design is called creative packaging? What should you pay attention to before designing a work? Can your work be called a creative packaging design?

In this era of individuality and creativity, packaging design is not only the exterior of the product, but also a representative of corporate image. Due to the different understandings of the word "creativity", the company has created a variety of packaging design problems.

The lack of personality in packaging makes it difficult to be remembered and can be seen everywhere. This is too common and is called "following disease." Starting to use popular things as a packaging idea can become boring after being seen everywhere. Creativity is not a match for others, and the second is unique, blindly following the trend is not a style.

The packaging cares about the visual response, but this visual effect does not necessarily require the use of bright colors. The preference of Chinese companies for business is easy to ignore the consumer's wishes and rarely consider market segments. In fact, excessive pursuit of eyeball effects often results in counterproductive effects. From the weight, regardless of the packaging, even if the product quality is good will also be invisible between the lower grades, compared with the competitors obviously short section, lost the opportunity. This says "vulgar".

Another is the "cottage version of the packaging," also the cottage. It uses the authentic brand as a template to play alongside the mainstream. Few people spend much time on quality. This product is mostly fake and inferior, because it is not a simple imitation, but touched the scope of infringement.

There are similar product names in the packaging market, and some products even have no name. Businesses do not attach importance to products, and trademarks are sloppily handled and named very generically. There has been a phenomenon of "namelessness". The brand is an intangible asset, and the ignorance of the company often causes the product's namelessness and division, and it is not surprising that the brand is overwhelmed.

In the end, what I want to talk about is "playfulness." Designers lack the correct understanding of companies, products, and packaging. They merely use the arts to package enterprise products. Art appreciation is improved, but sales cannot be promoted. Blindly pursuing the eyeball effect, creative packaging began to become, no style, no cultural heritage. Packaging design less these and then talk about creativity.

These are the symptoms that appear on the packaging market. Only when these diseases are eliminated, creative packaging designs will emerge.