Global tourism and see Jingcheng Ninghai
Ninghai in the late autumn is colorful and picturesque. At the moment, Ninghai's tourism is just as hot as the autumn maple leaves: Zhedong Grand Canyon is a place to explore and explore, visitors are woven; Qiantong Ancient Town is strung along streets and lanes, and the excitement is extraordinary; Nanxi Hot Spring Resort is a health resort and people come to Ninghai County for transportation. With beautiful scenery and rich cultural resources, it is a major county for tourism resources. As early as 2011, the Ninghai County Party Committee and the county government clearly put forward: Effectively integrate the county's tourism resources and make every effort to build a large county area. In fact, since then, Ninghai has embarked on the road to global tourism, actively coordinated the resources of cities, villages, and scenic spots, and strengthened the linkage between points and films, transformation in line with local conditions, and competition in regional dislocations, so as to constantly improve the level of tourism development and the quality of development. Today, in the context of the era of global tourism, Ninghai is more clear-minded, more accurate, and more targeted: in accordance with the requirements of panoramic layout, industry-wide linkage, full-time marketing, global coverage, and overall joint construction, combined with beautiful county and beautiful countryside. , beautiful highways, beautiful rivers, and beautiful courtyards, actively creating beautiful urban and rural scenic areas, a production-rich area, a tourism brand radiation area, a tourism service model area, and a tourism management pilot area, and strive to build a place where there is tourism, and can always travel, The first batch of national tourism demonstration zones for tourism and tourism for all. Innovative thinking top-level design beautiful economic butterfly upgrade In Ninghai, Hehong village is a famous longevity village, the old house in the village is simple, winding, deep cultural heritage, in recent years through tourism development has attracted a large number of tourists. The superior ecology of Hehong Village has even led the French Uncle to serve as the assistant to the director of the village committee, helping him to drank the landscape. In recent years, Ninghai County has made full use of beautiful natural landscapes and abundant agricultural resources to vigorously develop rural tourism. Rural tourism sites like Tianhe Village have blossomed in Ninghai. If global tourism is the current trend of Zhejiang tourism development, then rural tourism is an important support for global tourism. At the beginning of this year, Ninghai further proposed the new goal of developing rural tourism and incubating a beautiful economy. The atmosphere of the county’s efforts to boost rural tourism was further strengthened. The economy of the valley, the economy of the hotel economy and all kinds of leisure economy are accelerating. One beautiful village is being built into a bright pearl of the tourism industry. The town of Sangzhou, famous for its rapeseed flowers, has attracted a wave of tourists to indulge in landscapes with a beautiful landscape painting. The average daily reception capacity during the Sangzhou Rape Festival is about 10,000 person-times, which brings about 300,000 yuan of tourism comprehensive income for the local community; in Huchen, Chayuan, Yishi, Changjie and other places, the village becomes a scenic spot, before the city people Come to enjoy the flowers. The rising popularity of flower-seeing flowers translates into enriching people's wealth. The flower-sea economy of Ninghai has become a new industry that has raised farmers' moneybags. The successful holding of the 10-year-old Yanzi Festival has helped to spread the reputation of the long-established Chinatown. The eater's early adopters drove the strong growth of the regional tourism and catering industry, creating a gold-filled scorpion rice bowl leader for Changjie people to lead and flowering. The zoning effect today's Ninghai is based on the national mountain fitness trail and the Xu Xiake ancient road, along the center of the line. Villages, characteristic villages, and well-to-do villages have an organic series of ecological landscapes, scenic spots, folk culture, and characteristic villages, forming a three-dimensional network covering counties, towns, villages, and households (gardens). The large scenic area of ​​Ninghai has emerged. In order to promote global tourism, Ninghai launched the creation of the 5515 brand. In the next three years, based on the county's high-quality tourism resources such as mountains, water, sea, islands, springs, and reefs, the county will establish five major tourism sections: leisure center, hot spring resort, ancient town culture, rural tourism, and coastal leisure. Nursing forest tourism hot springs, Ninghai Bay, Tianhe International, Donghai Yunding and other five tourist resorts, creating five tourist townships such as the Forest Hot Spring Tourist Town, Hu Chen Outdoor Sports Town, Qiantong Travel Town, and Kushiro Health Town , Create 10 A-level scenic spots, and expand the connotation of plate extensions, accelerate the convergence of product formats to the two districts and the two bays, and achieve the goal of investment in tourism projects and investment promotion for tourism that exceeds 10 billion yuan. Ninghai is also the first to establish a tourism committee and a county-level tourism group company in Ningbo, and to inject 100 million yuan to set up a tourism industry development fund to promote the development of pure tourism resources to tourism resources, urban and rural resources, industrial resources and other joint development tourism destinations Comprehensive development and transformation to form a new pattern of global development. To develop global tourism, the concept of the entire relevant government departments and units should be transformed first. It is necessary to establish the concept of mutual integration and integration, and related work must establish the concept of tourism. Relevant person in charge of the Ninghai Tourism Committee said. In fact, Ninghai has always attached great importance to the promotion of institutional innovation to the development of tourism. In this wave of global tourism boom, Ninghai strengthened the top-level design, established the rural tourism joint conference system, led by the county tourism commission, and jointly established the joint conference leading group in 19 departments including the county agricultural office, county environmental protection bureau, and county public security bureau. , Coordinate and resolve major issues such as planning site selection, project examination and approval, financial support, and fire safety in the development of rural tourism; further full-fledged management of full-time tourism management personnel; add tourism offices to Qiantong, Hu Chen, Sangzhou, and other key townships; The number of the first secretary of key villages in rural tourism has been increased to 61; the assessment of rural tourism targets has been strengthened, and it has been listed as a key task for the National Tourism Demonstration Zone, continuously increasing the assessment weight of rural tourism, and making the development of hundreds of millions of projects for bed and breakfast individual The assessment content of the county's innovative work has further stimulated the potential and vitality of tourism development. At the same time, the province took the lead in opening up the integration of funds for agriculture, realizing the development of rural tourism development with multiple channels of water, a pool of water, and a leading fund-raising mechanism, which has injected new impetus into the development of rural tourism. The evolution from the past regional development ideas to today's global tourism model is a transformation from traditional thinking to innovative thinking, and it is also a process of upgrading primary products to advanced products. The development of global tourism, let Ninghai tourism a chess layout, a plan, an image spread, today, quiet city Ninghai brand more deeply rooted. The economy of the homestay is blossoming and co-constructing and sharing. How could Ninghai awaken the green mountains and pastoral scenery of Ninghai Village, transform the sleeping resources into development capital, transform it into an advantage of industrial development, and open up a new model of rural tourism? Bed and breakfast economy is rural tourism Upgraded versions and advanced forms involve food, accommodation, transportation, travel, shopping, entertainment and many other aspects. Ninghai outlines the whole picture of the tour, and the economy of the hotel can be said to be the crowning touch. As you stroll through the ancient town, the houses and flowing water are vaguely old. It seems that time has not moved and more than 1300 houses of various types have been preserved. The ex-boys' affairs was transformed from a waste old house that covers an area of ​​more than 100 square meters. It was established through crowdfunding plus nearly 20% of government subsidy. Unexpectedly, such an approach not only greatly reduced the risk, but also made the exquisitely designed ex-boyfriend become the benchmark of Qiantong B&B. For a time, Huaqiao Youju, Haoyitang, and Qiantong Mirror House came to the forefront, opening the age of the former children's hotel. Drinking tea, incense, and listening to music, a courtyard town house in the form of a courtyard, is integrated with the temperament of the town. Shang Mu Tang is committed to creating a new artistic conception of culture, that is, to create a warm and pristine place that returns to human nature. Tong B&B goes to an upgraded version. Xiao Qian Qiantong is almost a typical miniature of the industry development of Ninghai B&B. From scratch, from excellent to excellent. The bed and breakfast in Ninghai has developed in the past two years. The ex-children's house in Qiantong Town had captured many fans as soon as it was opened; Nanshan Village of Nanling Village in Sangzhou Town had unveiled the WeChat circle of friends many times in the spring of 2016; Longgong Village and South of Shenzhen Xi Village, Bailu Village and Tianhe Village of Qiaolu Town, and Shuanglin Village of Qiaotouhu Street have also become a homestay area with a certain reputation in the Yangtze River Delta. When visiting Tianhe Village, you can see that the unified Tianhe family logo has been placed at the door of every household, and the LOGO representing the village culture has also been seen everywhere. In order to promote the healthy development of the bed and breakfast industry, Tianhe Village, Yulu Town, Ninghai County has established the Hongyan Tourism Service Company and the Tianhe B&B Association, and has installed the distribution maps of B&B houses, hotel and restaurant brands, and guide plates. The entire village has taken a new look. This has played an important role in promoting accommodation choices for foreign tourists, shaping the image of the hotel, and increasing the popularity of rural tourism. At the same time, the rapid development of specialty hotels has led to the transformation of Ninghai rural tourism into a boutique and personalized tourism resort. This year, Ninghai issued the "Guiding Opinions on Further Promoting the Standardized Development of Farmhouse (B&B)" and answered the question of how to make the hotel industry standardization, standardization, and legalization, and provide a reference for the development of the hotel. As for how to make some of the hotels possible to achieve refined, personalized and differentiated development, Ninghai is also exploring the way forward. In stone, wood, and old houses, in deep and shallow periods, abandoned houses are awakening in the peach blossoms of Hu Chen. An old granary located in Barley Pond, Xizhang Village, Huchen Township, was abandoned after many years of being abandoned. It was then redesigned to create a boutique granary hotel, where visitors from the city can experience the farming culture. Hu Chenxiang’s heart and dust are still in full swing. The former Tong Yunman Inn and the architect’s home will also be unveiled in the near future. The locals call them the 3.0 version of Ninghai B&B. Ninghai fully considers the market demand, and is guided by theme, specialization, and specialization to promote the integration of homestay development with tourist attractions, folk customs, and agricultural farming culture. It also strengthens personalized and characteristic creative design and service provision, and introduces participation. Experienced and interactive projects to meet the diverse needs of tourists. Actively invite famous planning and design institutes and petty bourgeois families, artists, and cultural and creative personnel to come and learn from others. In particular, concepts such as distinctive themes and landscape aesthetics are integrated into the design of the B&B Inn building style and room decoration to enhance the quality and connotation of rural tourism. Bed and breakfast economy that makes travel more meaningful has opened up a new model of vacation. In the topic of global tourism, Ninghai's economy of bed and breakfast also interprets the importance of sharing with the entire people. In Ninghai, the economic development of the bed and breakfast has greatly stimulated the formation of the local industry chain and has driven local farmers to increase their income. By giving full play to the role of key villages in leading demonstration projects, 10 rural tourism boutique villages such as Shuanglin, Nanling, and Xujiashan actively explored the government’s lead, village committees’ renting, villagers’ self-improvement, and social investment model to develop the economy of bed and breakfast, successfully attracting a number of cultures. Celebrities, urban white-collar workers and petty bourgeoisie families invest in rural tourism products, and the economy of the hotels continues to heat up. There are more than 900 beds in the county. Actively guiding the development of rural areas + eco-villages + folk villages + health and other forms of development, specialty villages and old-age health care, cultural creativity, farming experience, sports and health, RV camps, camping bases and other characteristics began to rise, and the economic effects of Huahai gradually expanded. Relying on festival activities, townships and towns attract more than 2.6 million tourists and direct sales of nearly 250 million yuan in agricultural and sideline products.
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