Feiyou Amusement tells you: Looking at the status of Chinese toys from the foreign toy market
In the first half of this year, the overall toy market in the United States increased by 4% year-on-year, authorized toys accounted for 30% of the total toy market, non-authorized toys increased by 7%, and machinery and interactive toys increased by 37. Electronic aided learning hardware and accessories increased by 75%.
In the authorized toys, "Star Wars" ranks first in the market value of authorized toy brands, and various types of toys authorized by Disney's Marvel movie are also very popular. The most people should care about the selling of learning toys and the better social system in the United States. The society generally has a higher awareness of children's education. For parents, learning toys should be the most suitable for children. Considering China's gradual emphasis on education, it is foreseeable that such toys will gradually develop in the next few years. Expand your own ratio in the toy market.
When we look at India, which is adjacent to China, India, like our country, is a country with a large population. The base of consumers is huge. India's urban and rural areas have great differences. This has also directly affected the Indian toy market. India's awareness of patent protection for toys is weak, and there are many toys produced in hand workshops. In the year's sales, there are more traditional toys and building blocks. Puzzle plush toys, etc.
The same problem that the Indian toy market and the Chinese toy market face is that the concept of consumer brands is not strong, and this point has improved in our country. In addition to individual large companies that have the strength to bring products to the country, the rest of the market is mostly toy retail. This point is also similar in China, except for the rest of the toy companies such as Olaforge and Hasbro that are all working hard, and there are a large number of foreign products in the toy market in China. Disney, Lego, Meteor Barbie and other companies are The country also occupies a considerable proportion.
The current domestic toy market is facing problems such as poor development capability, weak brand effect, and small profit margins. The sales channels are scattered and disorderly, and there is no complete and stable sales channel. The advantage is that consumers gradually attach importance to toys and educational concepts. , began to gradually have a brand effect, manufacturers and companies have also begun to pursue the characteristics of innovative products. How to get a slice of our market depends on the producers' own grasp.
For more information, please return to the company's official website of Sports Equipment Co., Ltd. Advisory telephone. The company's pleasure and dedication to serve you! Factory address: No. 16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Park.
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