Li Yan Panorama Li Yan: What should the POS machine in the Internet era look like?

2023-03-23 08:11:30
In China, “eat” is a big business. Many entrepreneurs have spotted this market to start catering O2O. For example, recently, I was very hungry, and I was greeted by Lei Jun’s cooking rice. However, the implementation of O2O in the catering industry is not as easy as imagined.
Yesterday, Li Yan, founder and CEO of Beijing Weizhi Panorama Information Technology Co., Ltd., proposed at the “2015 China Digital Catering Forum” O2O Summit that through the introduction of a large number of take-out and group-purchasing websites, although the traditional catering enterprises have experienced a surge in effectiveness, In the course of actual operation, I encountered many problems such as separation of two O. O2O's implementation in the catering industry can be described as difficult.
O2O landing problem

The past year has been a year of dizziness for traditional catering operators. Through online booking, take-away group purchases, and mobile payments, the Internet not only introduces a huge passenger flow to the restaurant, but also triggers a revolution in the way the restaurant operates.
Previously, the China Cuisine Industry Association's 2013 China Catering Industry Informatization Survey Report stated that in 2013, the domestic catering industry information application was still in its infancy, and the informationization level was obviously lagging behind, 8 to 10 years behind the domestic retail industry.
Li Yan said that the overall strength of catering information service providers has yet to be improved. Most of the third-party information platform providers are only "food service information" service platforms, not "food industry informationization" service platforms.
At present, in the operation and management of the restaurant front office, POS cash register penetration rate is high, becoming an “entry-level application” for catering informationization, but in “invoicing”, “member management”, “ordering and distribution system” and “electronics” The degree of informationization of recipes (a la carte) and other aspects is still lagging behind, and the usage rate is not very high.
Even in some chain catering companies, the first generation of software used more than ten years ago can only serve the ordering and settlement services of customers from stores, but it is not enough to support the increasingly complex Internet business. In addition, the traditional catering software system relies on channel sales, and the layer-level price increase leads to higher usage costs.
In addition to large-scale merchants, a large number of small and medium-sized merchants have not used a series of hardware and network details such as front-end cash registers, back-end management servers, print servers, cloud printers, etc. For small and medium-sized businesses, these devices have high learning costs and It also needs professional technicians to complete.
Micro-marketing detonates the restaurant revolution

With the importance of marketing informationization more and more attention, catering enterprises initially use independent information platform and third-party information platform to carry out marketing, and more than one-third of enterprises use WeChat Weibo to promote and promote. As an important part of the O2O (online to offline) emerging model, online booking has also become a new business for companies trying to work with third-party information platforms.
In general, although the way of cooperation with third parties has developed rapidly, it is not large. More than 40% of catering companies have not participated in group purchases or e-coupon business. The reservation method is also based on telephone ordering, and less than 20% of enterprises have launched online reservations, payment, and seat selection.
The rise of West Young Master, Fu Nitang and Huang Taiji has made the traditional food and beverage giant feel the Internet “dividing and reducing attacks” for the first time.
At present, the O2O field of catering is accelerating online and offline. On the one hand, Internet companies are striving to expand offline to create more complete solutions; on the other hand, the traditional catering industry entity is also trying to expand its business by means of the Internet. The proportion of restaurants from the Internet has been increasing, and the proportion of online business will increase in the foreseeable future.
The rapid changes in the shape of the Internet business require the catering enterprises to have rapid evolution capabilities and constantly adapt to changes in the situation. Therefore, catering enterprises also need to have software expansion capabilities, dock with third-party hardware and platforms, and expand the service capabilities of restaurants, such as WIFI equipment docking, financial systems, and queue access.
Food and beverage need a big upgrade of Internet terminals

From the agricultural revolution to the industrial revolution and the information revolution, every major breakthrough in human civilization is thanks to the large-scale use of new technologies and new tools.
Li Yan said that as China's leading mobile commerce basic service provider, Beijing Weizhi Panorama Information Technology Co., Ltd. re-invented POS by means of the Internet, and independently developed China's first Internet POS, Wang POS, in "Connecting Entity Business and Driven by the mission of the Internet, we are very willing to help traditional enterprises realize the business transformation and growth in the era of mobile Internet, and promote business transformation with technology to achieve win-win cooperation.

Li Yan said that the POS in the Internet era will not only be the acquiring tool for bank cards, but also connecting enterprises and consumers, linking the inventory and supply of merchants into the Internet. As a key node of these two important connections, POS will not Death will only lead to evolution and new life. The network built by Internet POS will no longer be a traditional payment clearing network around the center and layer of authority. It is a commercial data network that can be freely formed in a peer-to-peer network structure.
Different from the catering management system of the industrial age, as the first Internet POS in China, Wang POS can download various Internet commercial applications and gather various e-commerce resources. It adopts 6-inch LCD full-screen touch, and integrates 3G network module, camera, printer, NFC, Bluetooth, and encryption to solve the problem of merchant network and multiple peripherals. It can support receiving orders, member marketing, group purchase and verification. , mobile payment and other business models. Unlike many high-tech products, Wang POS is “boot-and-use, everyone will use it, and it will be useful immediately”. The staff with junior high school education can easily use it after only 5 minutes of training.
It is reported that over the past year or so, Weizhi Panorama has provided a complete set of digital catering O2O comprehensive solutions for a number of catering enterprises such as 呷 呷 呷, 权金城, 权味, 西少爷, and Hegu, which include similar The O2O Internet hardware platform such as POS also includes a complete set of software solutions from booking, queuing, ordering, payment, and affiliate marketing.

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