Current Status of POS Machine Industry: Analysis of the Status Quo of POS Machine Industry in China in 2017
2016 is a year of rapid development of mobile payment. Not only consumers are gradually accepting payment applications based on QR code technology, but other payment technologies have gradually landed, including NFC, MST, biometrics, IC reading and writing, etc. Payment and interaction technology. The development of technology has also brought about certain confusion. How to meet the needs of different consumers for convenient payment in different scenarios has become a major challenge in the mobile payment era. The following is the analysis of the current situation of China's POS machine industry in 2017:
The impact of the rise of multiple payment technologies
QR code is the key technology for the rise of China Mobile Payment. It originated in Japan, but it was quickly popularized in China after it was adopted by WeChat. It was only used for information interaction. With the fiery heat of mobile payment, WeChat applied it to payment, Alipay. Follow-up to jointly promote the development of QR code payment in China. Up to now, QR code has become the mainstream technology of China Mobile Payment, which has greatly impacted the traditional payment industry, not only changing the industrial structure, but also impacting the acquiring equipment industry. In the future, all POS vendors' products will support QR code payment.
The two-dimensional code brings about the change of payment is only the beginning, payment is an industry that emphasizes the scene, and different scenes have different technical application advantages. The old enemy of the QR code, the NFC technology with the advantage of speed and safety, has also developed rapidly in 2016. Apple Pay entered China at the beginning of the year, detonating consumers' obsession with fast payment. Then the Android camp also launched various Pay products. According to relevant research data, it is predicted that the total shipment of NFC mobile phones in 2017 will exceed 6%. to make. Behind the popularity of applications and the popularity of mobile terminals, it is the transformation requirements of POS terminal equipment. UnionPay has been committed to non-reconstruction in recent years. According to the report of UnionPay in the second quarter of 2016, the number of POS terminals with non-connected functions reached 1050. Wantai. Therefore, NFC has brought another change. The POS terminal not only needs to support the QR code, but also needs to support NFC.
In addition to QR codes and NFC, another need to mention the promotion of biometrics. For the interaction of payment information, NFC and two-dimensional code can satisfy most payment scenarios, but the identity information is quickly and easily verified, and biometric identification is needed to assist. Apple Pay is a huge innovation. At the same time, in the country according to the relevant national regulations, when handling the second-generation ID card, fingerprint information must be entered to establish a national fingerprint information database. In the handling of bank payment services, users often require fingerprint or face verification in many cases. Therefore, after NFC and QR codes, biometrics have brought the impact of the third wave of payment infrastructure. Bank self-service machines, MFPs and even some POS are being affected by this.
After various shocks, the traditional magnetic stripe, IC card slot and other terminal equipment still need support, which gives the opportunity for the rise of Samsung MST technology, but the rise of technology faces a huge problem, while supporting multiple payment technologies. The parallel of traditional and emerging technologies has brought nightmare to terminal transformation.
Full payment, multi-functional integration trend
Due to the rise of multiple payment technologies, emerging payment technologies are gradually replacing traditional payment technologies. At present, most POSs have functions such as non-connection, magnetic stripe, and IC card slot, but they are far from meeting the growing demand for payment. , scan code, MST, photon payment and biometrics, more payment technologies are gradually accepted by the market, and multiple payment technology composite compatibility becomes a major issue.
Two-dimensional code payment, for the collection scan code on the device requirements, only one scan code gun can complete the QR code of different APP, but for the payment scan code, the merchant needs different QR code stickers. In order to support the payment of two-dimensional codes of different APPs, the merchants need to have multiple QR code stickers, such as WeChat, Alipay, Wing Payment, Baidu Wallet, QQ Wallet, Jingdong Wallet, etc., so that merchants are not bothered. At this time, the two-dimensional code of the aggregate payment appears, and a two-dimensional code contains multiple payment channels, which solves the distress of the merchant and quickly gains the enthusiasm of the merchant. In addition, different payment habits of different consumers require merchants to support various payment methods, such as supporting multiple APP scan codes, card insertion, flash payment, cloud flash payment, biometric identification, and finally directing such demand to the terminal. Machine manufacturers. From the rapid development of aggregation payment and the different payment habits of users, it can be seen that the aggregation and integration of multiple payment methods has become the rapid development of the mobile payment market.
The integration of QR code and payment method is only the integration at the payment level, and the integration of multiple functional applications faces greater challenges in technology implementation. This is not only the integration of unilateral payment functions, but also hardware. , software, operating system integration, but also to ensure that the product is beautiful and light. Especially in the scenes such as bank outlets, hospitals, hotels, airports, government departments, etc., there are not only basic requirements for payment, but also personal fingerprint information input verification commonly used for business transactions. There is a need for other functions such as rapid scanning of document information, image capture, high-definition photographing, printing, etc., so there is an urgent need to integrate devices with multiple payment methods and multiple functional applications to reduce the investment of enterprise merchants and government agencies on the equipment.
Hardware integration, integrated machine ushered in new opportunities in the market
The rise of aggregation payments proves that payment products that integrate multiple payment channels have been greatly welcomed by the market. Faced with the rise of multiple payment technologies and other functional requirements in different scenarios, integrated all-in-one machines with multiple payment methods and versatility will also receive much attention. At present, some manufacturers on the market have already seen the prospect of the all-in-one machine. Integrating multiple functions not only facilitates the business processing of various application scenarios. While boosting the transformation of enterprises and government agencies into informationization, it also reduces the management costs of enterprise merchants and improves the efficiency of work. The procurement of all-in-one machines is inevitably the focus. For more information about the pos machine industry, please refer to the POS industry market survey analysis report released by the China Report Hall.
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