Mobile phone card consumption is quietly "hot" and popularization is only a matter of time

In Shanghai, places that can be paid by mobile phone “swipe card” are quietly extending from the earliest Starbucks and McDonald's to large supermarkets, high-end department stores, and even all kinds of public transport. With the inconvenience of recharge, the need for customization of the terminal, and the use of “short board”, the popularity of “brushing mobile phones” is only a matter of time.

Mobile phone operators are fully boosting

When it comes to mobile phone swiping, many people have heard about it. It can make its mobile phone easily swiped on the POS of public transportation, subway, Starbucks, McDonald's or supermarket convenience stores. In Japan, about 10 million people spend their mobile phone consumption in convenience stores, vending machines, etc., buy comics and eat ramen noodles... Japanese young people are used to using mobile phones to swipe their cards in small purchases instead of looking for them. Zero advantage, in line with the fast-paced urban life, is the most popular business for operators.

In fact, in China, mobile phone card is not a new thing. In 2006, Shanghai Pudong Yaohan took the lead in cooperating with operators to launch a mobile phone card pilot application. In the following years, telecom operators have spared no effort to introduce mobile phone card swiping functions into all aspects of people's lives. The first department store on Nanjing Road and the whole supermarket in Xintiandi can use mobile phone consumption, even if the real meat cakes of the oldest house are I can pay for the purchase with my mobile phone.

At the same time as bringing convenience, many consumers who are discouraged reflect that there are many inconveniences in mobile phone card swiping. For example, “It’s quite convenient to use a mobile phone to take a bus, but I didn’t expect to buy a special custom mobile phone. It’s so convenient to buy it, it’s not worthwhile!” “Every time you recharge Business hall, the Internet can not be charged, the bank card can not be recharged, even the convenience store can not buy the recharge card. Hundreds of dollars are used up, and in order to recharge, we must run a special one." All kinds of inconvenience, make the development of mobile phones The card has become a "sharp head and a hot one", the operators are active, and the people are calm.

"short board" gradually resolved

It is understood that in response to the needs of consumers, Shanghai's three major telecom operators have been actively improving, and the new mobile payment methods will be more humane. A new lifestyle of “with only a mobile phone without a wallet” may not be difficult to achieve.

Taking the mobile payment solutions provided by Shanghai Telecom and Shanghai Mobile, both of them adopt the innovative “all-card solution”, which integrates various applications such as mobile payment chips and SIM cards (or UIM cards) on one card. In other words, your mobile phone can be instantly transformed into a terminal with a swipe function by simply changing a SIM card (or UIM card).

In addition, its "airborne storage" mode also solves the trouble of recharge inconvenience. To put it simply, the user can simply recharge from “mobile payment account” to “mobile wallet” by simply clicking on the screen, and “mobile wallet” is the mobile phone credit card account used by ordinary users.

For example, "mobile wallet" is like a coin purse that is usually carried around, a card can be paid without a password, and a "mobile payment account" is equivalent to a virtual safe, protected by multiple passwords. The relationship between them is that when the money in the "coral wallet" is used up, the "safety box" can transfer part of the amount into the "coin wallet" anytime and anywhere, which is safe, flexible and convenient.

At the same time, the "mobile payment account" also supports a variety of recharge methods to facilitate the people to recharge their money.

“First chicken or egg first”

As for another major concern for consumers, now in Shanghai, how many consumer sites can support mobile phone swiping? The answer to this question is very interesting for operators. This is a question of whether there is a chicken first or an egg first. With the increase of consumer groups, businesses will be actively welcomed; the two promote each other, the market of "consumer brush mobile phone", there is hope for bigger.

Currently in Shanghai, with the successful operation of the Expo ticket, Shanghai Mobile’s “Mobile Wallet” service has been put into use on all 11 rail transit stations in Shanghai, and no less than two stations at each station provide “mobile phones”. The wallet "swipe the card into the station; at the same time, "mobile wallet" in McDonald's, Ajisen Ramen, Starbucks and other fashion consumer merchants are also quickly deployed. The industry believes that fast food restaurants, supermarket convenience stores and other consumer places have very high requirements for the efficiency of the purchase, mobile phone card can greatly speed up the checkout speed, as long as some people use, the business is naturally with both hands in favor. Last summer, 21 stores in the Lotus Lotus supermarket officially launched the mobile “mobile wallet” payment service, showing the huge appeal of mobile payment to the retail industry.

And another operator, Shanghai Telecom, its main "wing payment" service since its launch last year, has been in Nanjing Road Pedestrian Street, New World, Bao Daxiang, Lao Fengxiang, First Food, Maochang Glasses, Hongyi Plaza and other famous businesses. At the same time, the list of “wing payment” support companies also includes chain stores such as “one tea, one sitting” and “family”.

Shanghai Mobile related people said that operators are now trying to cultivate the habits of ordinary people. For example, mobile phone tickets during the World Expo last year are the best example. No paper tickets are required. Just a mobile phone can enter the Expo site, making many Expo visitors Feeling novel. The person in charge of Shanghai Telecom’s “Wing Payment” also said that it is planning to add a vending machine for selling coffee and milk tea in some telecom business halls.

The user is to feel the convenience brought by the mobile phone card. At the same time, a series of promotion and promotion activities for “wing payment” are also being actively planned, and will be launched soon. “The preferential margin will be very strong!” said the person in charge.

Prompt which places accept mobile phone credit card spending

The mobile phone system Shanghai Unicom launched the mobile payment service and the bus card binding, where the bus card can be used in places - rail transit, buses, taxis, and even ferries, China Unicom's mobile payment can "swipe".

Shanghai Mobile's mobile payment service, also known as “mobile wallet”, can now be used at all stations along Shanghai's 11 rail lines.

Convenience Stores and Fashion Consumers Shanghai Mobile's mobile payment service has now entered Starbucks Coffee, Ai Lili Ice Cream, Haagen-Dazs, McDonald's, and Haode convenience, convenience, family convenience, and convenience. All of Watson's stores.

Shanghai Telecom's mobile payment service, also known as “wing payment”, has been launched in one tea and the whole family.

Department store retail and the old-fashioned Shanghai Telecom's “wing payment” have been opened in the new world, such as New World, Bao Daxiang, Laofengxiang, First Food, Maochang Glasses and Hongyi Plaza on Nanjing Road.

Shanghai Mobile's “mobile wallet” business can be used in 12 stores in the agricultural and industrial supermarkets and 21 stores in the CP Lotus supermarket. Wen Wang Dunton

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