Ministry of Commerce: Gradually promote credit card consumption business in rural areas in the Mainland

According to the Voice of Economics, in the cities of our country, citizen credit card consumption has become a common practice. However, in the vast rural areas, especially in the remote mountainous areas, farmers’ credit card consumption is still a new thing. Perhaps, in a few years, farmers will also become a normal state of electronic payment. Yesterday, the Ministry of Commerce and China Agricultural Bank and China Mobile Communications Corporation jointly signed the “Wancun Qianxiang Market Project” information construction cooperation agreement. Chang Xiaocun, Director of the Market Construction Department of the Ministry of Commerce, asked him to explain the modern rural circulation network jointly created by the three parties.

In recent years, the "Wancun Qianxiang Project" promoted by the Ministry of Commerce has blossomed in the vast rural areas of China. So far, 520,000 rural supermarkets and more than 2,000 distribution centers have been built, basically one in each county. In the view of Chang Xiaocun, director of the Market Construction Department of the Ministry of Commerce, the three major chain management of the modern circulation system, logistics and distribution has achieved considerable results, and now is the time to promote e-commerce.

Chang Xiaocun: The chain operation has already begun, and the logistics distribution has also done a good job. Now the problem is e-commerce. To engage in e-commerce is to achieve the integration of logistics, information flow and capital flow.

In the past, farmers were able to meet the shopping needs in the farm shop. Now the Ministry of Commerce has two partners, China Mobile and China Agricultural Bank, and farmers will be able to meet more needs in the farm supermarket.

Chang Xiaocun: China Mobile's open mobile service business. In rural supermarkets, I can buy mobile phones, buy cards, recharge mobile phones, transfer data, realize value-added services, and then connect to the Internet to connect all points. She provides service support. The Agricultural Bank provides terminals in the point and can also spend cards.

Compared with the phenomenon that farmers used to bring cash in the past, Chang Xiaocun said that with the advancement of the farmer's information construction process, farmers will use bank cards in the future. He cited the example of the Chongqing farmers’ withdrawals.

Chang Xiaocun: At present, the first time (withdrawal) in the pilot provides 500 yuan, and the second time can be put into a thousand dollars. In addition, this card does not only buy things, the state's subsidies are in the card. For example, home appliances go to the countryside, agricultural machinery to the countryside, food subsidies, so Cary can deposit, both cash and consumption.

Chang Xiaocun revealed that the next step of the Agricultural Bank of China will be to the Ministry of Commerce to accept the “Wancun Qianxiang Market Project” farmer's shop that meets the requirements of the People's Bank of China, and provide financial self-service equipment such as POS machines, transfer telephones, and ATMs. Terminal equipment such as information machines that accept bank card functions are gradually being promoted nationwide.

Chang Xiaocun: I want to choose tens of thousands of people from a wider range, and do a good job of expanding. After several years of hard work, I will match all the farmer's points with this thing. I enjoy this thing.

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