Housing enterprises move frequently home industry can not escape three major problems

In the future, the refrigerator in a family has data reading function, order function and purchasing function; air conditioner has indoor temperature reading function and sensing function; curtain has sensitivity and environment setting function; lighting control matches life scene; all home appliances It will realize data reading..." This is the latest scene depiction of a smart home by a branded real estate company in 2018.

At the end of 2015, a new real estate project in Qiandeng Lake was released when the owners returned home to “automatic license plate recognition” and “mobile phone opening”. The scenes of these intelligent applications in daily life were just opened in Foshan. Nowadays, when we enter and exit major communities and shopping malls, we also need to “manually pick up the card” has become a “not used to” thing.

The cycle of life scenes from “new things” to “becoming habits” is still fast. At the end of last year, Foshan promoted prefabricated buildings, and “building houses like stacked wood” may become one of the main modes of future architecture.

Although some insiders believe that whether it is intelligent home, new building technology or apartment residentialization, it is inevitable to face new problems in the development, but the times are constantly iteratively updated, and life demands are becoming more and more humanized. It is required that all enterprises will become a boat in the future, and they will retreat if they do not advance.

Intelligent home has become a "standard" for many brand properties

“The owner’s car enters the community to automatically identify, and the owner returns home and shakes the mobile phone to open the door.” At a new conference held in 2015, the fully intelligent home security system released by China Railway International Mansion is the Foshan residential community package. "Fresh things", until last year, smart home, security control, indoor scene mode, etc., has become a "standard" for many brand properties.

In 2018, housing companies including Country Garden and Midea will have further substantive actions in the field of intelligent home. Next week, Midea Real Estate Group will team up with Ali Yunqi to host an IoT Eco Summit, releasing the group's new moves in smart life innovation.

In fact, many brands, including China Shipping, Country Garden, Midea and Vanke, have begun to make a fuss about humanized home improvement, intelligent home and intelligent community promotion. In 2016, Zhonghai has released “Hardcover PLUS”. In addition to improving the details of decoration materials and storage, it also installed a lot of “high-tech” in the room, such as “sports board” using reactive oxygen generated on the surface of photocatalyst. In addition to the cleaning and sterilization effects, the active oxygen generated by the photocatalyst can also decompose pollutants in the air.

In the model room of Midea Real Estate, you can already see the relatively complete smart home system. At the same time, it will also realize the data reading function, order function and purchasing function of the refrigerator; the air conditioner has the indoor temperature reading function and the sensing function; Curtains have sensitization and environmental settings; lighting controls match life scenes and more.

“The house also hopes to be more in line with the living needs after 90 or even 00, giving the house more technology and color.” Liu Wei, general manager of the US real estate Yuexi company, said.

While residential and commercial projects are aimed at “intelligent”, many industrial projects have also taken this field as one of their new development orientations. This year, Guangfo Zhicheng has formed a cluster of whole-house customization and smart homes in the industry. According to reports, the project has gathered dozens of related companies.

Advancement of new prefabricated building technology

Promote the upgrading of the construction industry and accelerate the technological progress of the construction industry. In November last year, the Foshan Municipal Housing and Construction Administration forwarded the “Notice on Doing a Good Job in the Promotion and Application of 10 New Technologies in the Construction Industry (2017 Edition)”. It is understood that several major changes in this document compared with the 2010 edition include the addition of fabricated concrete structure technology, upgrading and upgrading of green buildings, building disaster prevention and mitigation, building energy conservation, building information and other related content.

According to the statistics released by the Foshan Municipal Housing and Construction Administration, Foshan has announced the announcement of nine batches of green building certification projects last year. As of March 14 this year, two batches were released again.

After China Merchants Property has already released green low-carbon buildings and community crafts, many housing companies that have settled in Foshan have also brought more green building concepts to the market. Including the green building design concept of contemporary home ownership and the top ten technology systems, China Railway Real Estate and the WELL certification of the Central South Land Project.

On the one hand, green buildings are achieving a more ecological and energy-saving lifestyle, and on the other hand, the advancement of new prefabricated building technologies.

This new technology of “building a floor in the fastest four days” and “building a house like stacked wood” can not only speed up the construction, but also reduce the environmental pollution on the site and reduce the hollowing, cracking and leakage of the building. And many other issues. At the "Foshan City Promotional Assembly Building On-site Conference" held by Wankeyue Project of Vankemei at the end of last year, the Foshan Municipal Housing and Construction Bureau issued a plan to achieve 20% of prefabricated buildings by 2020, and support policies will be implemented in 2018.

On March 8th, Foshan Municipal Housing and Urban-Rural Development Bureau issued the “Notice of the Foshan Municipal Housing and Urban-Rural Construction Administration on the Pre-sale Support Measures for the Pre-sales of Commodity Houses of the “Assembled Construction Project” (Public Consultation Draft)”, vigorously developing the prefabricated buildings and promoting the construction methods. Innovation.

"Currently China Resources, Country Garden, Vanke and Midea are all doing assembly-type construction. The prefabricated building is to use the house as an industrial manufacturing industry as an upstream industry, just like we do air-conditioning compressors, both as terminal products and as intermediate products. It is also one of the ecological chains of real estate," Liu Wei said.

Similar to the prefabricated building, Country Garden independently developed the SSGF industrialized construction system in 2015. Through the integration of construction molds constructed by full-penetration construction and main structure, SSGF effectively solves the pain points such as leakage, cracking and hollowing in traditional construction.

This year, we will further focus on quality, and we will spend a lot of time on new processes, new materials, and new processes. For example, SSGF building technology will also be used in more projects. Guan Zhuo-kun, general manager of Country Garden Group's Foshan regional marketing, said.

The apartment is more residential in terms of residential functions

“In addition, there will be a big change in commercial property this year. In the case of hollowing out residential areas in the central area, there will be apartments of real residence in the market, and customers will gradually accept this property.” In Foshan Central District Since the purchase of residential houses, commercial apartments have become an active area for investors.

However, problems such as large supply, weak second-hand undertakings, and high vacancy rates are beginning to emerge. In this regard, Liu Shien, chairman of Foshan Huicheng Hongtu Real Estate Consultant Co., Ltd. said that the original commercial apartment has a residential function and is “can live”, but the biggest function for consumers is investment, less for living.

However, the "residence" function of the future apartment will be paid more attention by the developers and become a residential supplement in the central area. "For example, the three-bedroom 60-70 square meters can really let the users live, plus the low total price of the apartment, at the center. In the case of relatively high residential prices and insufficient supply, many occupants may not have to choose to stay away from the town streets where they work, or they must buy more than 90 square meters of residence."

“Foshan’s previous entry into the city was basically more than 90 square meters, and the size of the house was more than three rooms. However, in the future, on the basis of increasing the policy of attracting talents and upgrading the urban industry, there will be more and more high-quality migrants. This part of the high-end talents is younger and the financial accumulation is not necessarily rich. However, for the living areas and conditions, the increase of small-sized high-quality residential products has become urgent.” Mr. Fang, who lives in Foshan New Town, bluntly said "For example, two rooms of more than 60 square meters are almost blank in the market."

On the one hand, the apartment is more residential in terms of residential function and apartment design, and on the other hand, it puts forward higher requirements for service and management. Previously, the apartment projects in the central area of ​​Foshan were often poorly managed, the mobility of the residential population was large, and the lack of community scope and security environment. In the future, the strengthening of commercial apartment developers in service is also a major focus.

"In addition to product upgrades, we are constantly researching and developing. It is also a direction to achieve the ultimate in the storage space of the decoration. For example, even if it is a 30 square meter apartment, it can also achieve 60-70 square meters of functionality. Improvement.” Guan Zhuokun further pointed out that in addition, it is to improve the standards of services, provide more value-added services for apartments, and introduce quality butler services.

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