Online shopping product packaging must not ignore packaging design

Changes in packaging design

Whether it is the form of shopping, the form of product display, or the purchase behavior of consumers, both online shopping and physical store shopping are very different. The packaging design of both products is naturally quite different.

Different design direction

When consumers shop in a physical store, they often choose through the packaging of the product. Therefore, the packaging is required to ensure the protection performance under the premise of promotional functions, and the visual elements (graphics, colors, words, and composition of packaging design). ) There are strict requirements designed to inspire consumers' desire for purchase through excellent packaging design. Online shopping and packaging is not the case. In the online shopping model, the goods sold are displayed through detailed text and detailed pictures. Consumers can get information about the products themselves, and they can even consult the sellers about the products they want to purchase through the Internet. More detailed information. Here, consumers are concerned about the utility of the product itself, and its packaging requirements are limited to ensuring that the product is safe at home. Therefore, the packaging design of online shopping goods focuses on the design of online merchandise display and the security design in the process of circulation.

Display display design is different

Usually, when consumers shop in department stores and supermarkets, they see the goods in the packaging form displayed on the shelves, and the front image of the goods will face the consumers. Therefore, the front of the product packaging is generally designed to be simple and clear to attract consumers. eyeball. Consumers can learn about merchandise through information on specific merchandise displays and packaging, and can also check and compare products, select products, and purchase products. Under the online shopping model, merchants display the details of their products to consumers through pictures of goods from various angles on the web page. Moreover, when consumers search for a certain product, similar products of different merchants tend to be arranged on the same page, each product can only have the opportunity to display one picture, and can only rely on a single picture to attract the attention of consumers. The effect of product packaging presented on the Internet is actually a comprehensive reflection of the printing effect, electronic effect and photography effect. Therefore, based on the network sales of product packaging, we must also consider the photographic processing on the computer screen after display effect.

In addition, when certain product pictures are displayed on a web page, they may be blurred due to the limitation of the web page resolution, and consumers may not be able to understand certain details of the product in a timely manner. Smart shop operators put the effect of product magnification on the web page, which is more conducive for consumers to understand the product. In order to facilitate the consumers to view the physical goods, traditional packaging of goods often uses transparent packaging, window packaging and so on. Because of the large number of directly displayed physical pictures, online shopping products do not need such a design. For the same reason, the use of physical photo images as the main screen design method in traditional packaging design will also lose its significance in online shopping package design. This change will cause great differences in the visual effects between the packaging styles of online shopping goods and traditional packaging shapes.

Different customer experience

There are many factors to consider in online shopping packaging design. Online stores rely more on repeat customers than on traditional physical stores to gain development advantages. Traditional physical stores are often unable to serve certain customers who wish to spend again because of geographical and time constraints. Stores such as tourist destinations, stations and terminals are less likely to return customers. The online shop is not limited by time and place, as long as consumers establish a goodwill on the shop, it may become a repeat customer and can affect many online shopping consumers. To make consumers feel good about online stores, the role of package design can not be ignored. Therefore, it is very important to encourage second-time consumer spending for online shopping. For example, putting a small thank-you card, discount card, welcome card, etc. in the packaging of online shopping products will make consumers feel warm and will increase the impression of goods and online stores.

Changes in packaging materials

In order to ensure that online shopping products are transported to consumers in a safe and secure way after a long journey, online shopping should be sturdy enough to prevent breakage of packages, leakage of contents, and loss during transportation; to prevent placement, friction, vibration, etc., or sunlight , air pressure, temperature changes caused by the damage or deterioration of goods; to prevent injury to operators or pollution of transport equipment, ground equipment and other items. Therefore, in addition to the nature, status, and weight of online shopping, packaging materials for online shopping goods should also be clean and dry, free from odors and oil stains; the outer surface of the package should not have protruding nails, hooks, and thorns, and it should be easy to handle. Handling, loading and placing. Therefore, online shopping packaging in addition to its structure should be more reasonable, the choice of packaging materials used must also consider many factors, in addition to the original packaging of goods, according to the size of the express goods, weight and characteristics of the appropriate choice of packaging and fillers.