The first TV payment terminal was launched in Shanghai

On the 22nd, Shanghai Radio and Television, the Oriental Media Group (SMG)'s BesTV company teamed up with China UnionPay and Konka Group to release the first smart TV terminal, and announced the launch of the world's first TV payment service terminal.

According to reports, through the Baishitong broadcast control platform, users can bind their own UnionPay cards on the smart TV with built-in UnionPay payment function. After successful, you can easily complete the online payment of various paid convenience services such as paying for TV paying programs, paying for public utilities such as water, electricity, coal, mobile phone recharge, TV mall, credit card repayment, etc. by simply using the TV remote control.

In addition, the terminal also provides functions such as bank card binding (unbundling), balance inquiry, transaction record inquiry and help center. Users can complete the basic service of the bank counter “with one click without leaving the house”.

At the press conference, the industry generally expressed its optimism about this terminal. Xu Luode, president of China UnionPay, said that the terminal brought revolutionary changes to the TV function: from "watching TV" to "using TV"; from single entertainment to multi-function. It has changed the habits and ways people consume TV. Sitting on the sofa in the living room can complete various consumption processes and “take home the credit card machine”. This market still has great potential to be developed.

Shanghai Broadcasting and Television Station Director Fu Xin said that UnionPay TV Payment has created a new model of TV payment platform combining new media and e-commerce. It is also a model for the joint development and integration of financial, smart TV and new media. In the future, BesTV will further optimize the security and innovative experience of TV payment services, thereby enhancing the consumer experience of using TV value-added services.

It is reported that in order to prevent user information leakage, the R&D personnel has developed a strict security protection system. The user's ID number and bank card information will not be retained on the server, and the information entered when the user pays is also securely encrypted. During the transaction, the user must double-certify the bank card and mobile phone number to ensure that nothing is lost.

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