Demystifying the success of stationery management

To manage stationery stores, it is not easy to do well. Businesses must do enough "pre-class preparation" to ensure that the business does not blindly leave the chain. The necessary skills must be learned more, and more "cultivation." Then, if you want to run a stationery store, what kind of "homework" is right?

First, you have to be clearly positioned

Maybe you are wondering, what positioning can the stationery store have? It is a stationery store. In fact, even if it is a stationery store, there will be different store positioning. Doing a good job is like doing a "pre-course preparation." Businesses should make judgments based on their own economic strength, local consumption levels, the public, especially the primary and secondary school students, the needs of office white-collar workers, and so on. The more accurate the judgment, the simpler the post-operation. Different positioning, different scales, different levels of difficulty, and different risks.

To clearly define your position, you must also locate the people who serve. There is not necessarily one target group or multiple. For the general stationery store, the target consumers are nothing more than a group of students, one is office white-collar workers. Focusing on which group to provide services depends on the positioning of the business itself.

Second, the source of selection has principles

Any business is bought and sold. Buy low and sell high. Products can be tangible or intangible. Value is embedded in the product. The exchange of money and products generates profits. What customers buy is the value in the product.

The purchase channel generally chooses a large stationery wholesale market. Nowadays, many professional stationery wholesale malls are popular. It is necessary to know that it is not necessary to purchase a few cents or a dime. The success is not to see who has the low purchase price but who sells it. If you run a few dozen miles for a few cents, and you are tired of not taking care of your customers, you will not miss it. It is the principle of proximity to pay attention to the purchase. In the nearby wholesale market, you can purchase the goods, and when you need a large quantity or need a variety of varieties, consider the large wholesale market.

Third, control the risk

Control stable cash flow. Do not blindly expand, after all, the stationery store's store rent, decoration, water and electricity costs and other expenses are higher than swimming vendors and stalls. In addition, to grasp the off-season in the peak season, especially the fashion trend, the only way to ensure the sales of stationery.