E-commerce is expected to promote the good development of the furniture industry
The furniture industry is one of the fastest growing industries since the reform and opening up. In the last ten years, it has grown at a rate of 30%, and exports have grown at a rate of 30% for five consecutive years. At present, there are about 50,000 Chinese furniture companies, and there are about 5 million employees. The current level is that all kinds of furniture can be produced. There is no problem in production capacity. In general, the situation is greater than sales. Because there is human life and furniture is inseparable, the furniture industry should be in the industry after cars, real estate, clothing, food, because it is a necessity.
At present, the average percentage of e-commerce transactions in developed countries such as Europe and the United States accounts for 56% of total trade turnover. Online shopping has become a very common form of consumption. As one of the traditional industries, the Chinese furniture industry is how to carry out e-commerce. E-commerce has been applied in the furniture industry, and many companies are already doing it.
Factors affecting the development of furniture e-commerce
At present, there is a big gap between e-commerce in our country and that in Europe and the United States. There are three reasons for the summary. The first and most important reason is that our market market model is not perfect enough. For example, there are many brand stores in Europe and America. If you buy anything in one store and return to another store, you can find three bags of repairs. The second is that prices are not uniform. E-commerce can be easily carried out when the market is relatively sound. And now we have a lot of stores are "discounted, the price is not counted", the development of e-commerce will be affected. The third is the issue of business integrity. At present, the domestic business reputation is still relatively poor, people often have to see the real thing, to buy the manufacturers to supply, do not buy the merchants to supply.
E-commerce is expected to promote the good development of the furniture industry
At present, e-commerce has been applied in the sales of the furniture industry, but the proportion is less than 1%. E-commerce is currently used not only in the sales of furniture, but also in the production and operation management. The application of e-commerce in the furniture industry is very common. I believe that with the growth of the post-80s, the development of e-commerce will be faster.
A stumbling block to the development of the industry
At present, e-commerce in the furniture industry needs to solve the consumer experience and after-sales service needs. Only when a part of people or an individual completes the process of buying, and tastes the sweetness, he will pass on word of mouth or secondary consumption, which will bring channels and bring experience to online sales. Only when this kind of experience is more, network sales can develop, otherwise it will not develop. In addition, if the business reputation is not resolved, there will be problems in online sales, and e-commerce development will be affected. But from the general trend, e-commerce will help the development of the furniture industry.
The e-commerce road of furniture is a good way to promote the development of the industry and the upgrading of the industry. It is also the only way to develop the industry that must be taken. E-commerce may push the whole industry in the future. Furniture as a durable consumer goods, we should go out of the traditional constraints, advocate the further development of furniture network e-commerce, use a new sales model to promote our life development, change our lifestyle.
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