Research on the Beauty of Packaging Design Form (II)

Give full play to propaganda, promotion, and soliciting the role of customers, and leave a deep impression on customers.
Forms must conform to the logic of life, taking into account the appreciation habits and common aesthetics of all ethnic groups.
Has a strong, eye-catching form of beauty and promotes consumers' desire to buy.
A good form of packaging, in essence, also represents the requirements of the content of the goods. In the package of goods, the so-called content refers to the constituent elements of the content, that is, its commercial nature. The so-called form refers to the organizational structure and form of the elements of things and content. It is a concrete way of the existence of things. The packaging form is represented by the combination of appearance, composition, and materials:
┌ shape (arrangement of packaging structure and shape)
Packaging Form Composition (Pictures, Patterns, Colors, Text Combinations)
â””Materials (manufacturing techniques, materials, application of texture effects)
In summary, it is the production process, methods, techniques, means, and the use of packaging materials that are used to express the purpose and function of the product. The three aspects of appearance, composition, and materials, it seems that they have a certain independence, but when combined in a package, they also have mutual restraint and have a close connection. The appearance and composition cannot be represented without the limitation of the packaging material, and the packaging material can not be separated from the form and composition. Therefore, the design must be a unified arrangement of these three aspects, otherwise it will lead to a sense of inconsistency and uninspired failure of the entire package.
Everything has its laws and rules. In the modern aesthetics discourse, the laws and rules that form the form of beauty are initially divided into four types: order, balance, ratio, change, and unity. These four laws have influence and connection with each other. One thing, if it makes people feel beautiful, it must have the conditions of the above rules and beauty.
a. Order: Order is to give a regular arrangement of graphics. The shape is nothing more than giving the design elements and basic shapes in a certain order. The so-called beauty of shape should also be generated on the premise of order. Of course, the principle of bringing order to the formation of beauty has a balance, a ratio, and a unity of change. This shows the internal relationship between them. According to a certain order, there will be repetition, gradual change, and rhythm.
Repetition: A common basic form, due to multiple iterations, constitutes a certain form of unity of organization, so that the various parts of the figure are connected with each other, and the child has a neat appearance, which is a repetitive effect.
Gradient: On the basis of repetition, the size of the shape gradually changes, the quantity changes, the direction of the position alternates in order, the shade of light changes, the cold and warm transition changes, and the similar transformation of the shape changes, so that the body produces a sense of movement, softness, and thus “gradient "This form has become one of the favorite forms of people.
Rhythm: The repetition of the same element is the primary condition for generating rhythm. The order of numbers brings rhythm. The rhythm starts with repetition, and then pursues change. The length and intensity of the basic form, the ups and downs of the strength, echoes each other in an organized and repeated manner, and has some kind of orderly or cyclical movement, coupled with the movement of vision, and thus produces a difference. Rhythm point
b. Equilibrium: The beauty of the beauty of the body is in any case complex and contains a basic principle that is equilibrium. This can be seen everywhere in nature, and it is already the existence of physical objects in the form of the principle of mechanics. In terms of packaging design, it means that the sense of size, weight, texture, etc., balance each other. Ancient Greek works of art and ancient Chinese motifs are the best expressions of the principle of balance.
Symmetry is the perfect form of equilibrium. There are four basic forms of symmetry: bilateral symmetry, radial symmetry, parallel movement, and expansion. When these basic forms are made into two types and three types of combinations, more symmetrical forms will appear.
It is generally accepted that symmetrical and balanced forms can cause beauty. However, in the packaging design, there is a very small number of people who are truly symmetrical, balanced, and unbiased, while balanced, symmetrical, and unbiased shapes are often dull and lifeless. What are the reasons for this? The American psychologists have studied this, and they have analysed a thousand famous paintings. They found that each painting actually has a principle of symmetry and balance. The balance is achieved by using The combination of image, color, and lines, spatial location, and momentum. She called this implicit balance "the balance of substitution."
Instead of the principle of balance, something like the principle of "weighing" (if balance is considered as the principle of the balance) is a balanced state where the opposite ends are of the same quantity and different shapes or different amounts of different shapes. It is the use of body weight, color, The balance of texture, direction, space and other elements. Put two volume weight elements on top of one package. If you want to make them beautiful, light things must be far from the center, and heavy things must be closer to the center. (To be continued)