Investigation on the Causes of the Difficulties in the Operation of Yiwu Xingzhong Toy Street
2019-02-23 15:05:33
In Yiwu, in addition to the three major markets, there are more than 10 small commodity professional streets scattered throughout the city. Most of these professional streets are formed by industry associations or business owners. Compared with the integrated market, professional streets have low entry costs. , commodity segmentation, high concentration and so on, and the business can still be booming. However, the newly opened Xingzhong Toys Professional Street has unexpectedly fallen into a business dilemma, what is the closest professional street to the International Trade City Is it difficult to gather popularity? The reporter conducted an investigation on this. Why is Yiwu Xingzhong Toy Street not burning?
Ten doors in the professional street before the holiday
On the morning of February 1, I came to Xingzhong Toy Street in Xingzhong Village, Choucheng Street, Yiwu City, across the road, opposite to the “market aircraft carrier†– the southern gate of the International Trade City. The geographical position is very superior. The storefronts are all composed of the ground floor of the unified building after the renovation of the old village of the village. The size and spacing of each store are the same as the width of the street.
The difference between the business and other professional street festivals is that the scene of Xingzhong Toys Street is deserted. Since the pavement of the professional street has not been hardened, the street after the rain seems to be pitted. What is even more amazing is that Although there are hanging signs on the storefronts, there are already closed stores, and only a few business owners who still open the store door also sigh "the customer is thin."
I can't see a new customer in 3 months.
Chen Jin is one of the few merchants in this professional street who insists on opening the door every day. His hometown in Dongyang, Nanma, originally had a fabric booth in the International Trade City, because the market rents soared every year, and there is already a stable batch. Old customers, when planning for the construction of Xingzhong Toys Street in the second half of last year, he thought about it and finally withdrew the booth of the International Trade City and set the facade into a professional street. Unexpectedly, this transfer made him big. Disappointed.
"I have not encountered a new customer since I opened the business on October 28 last year. Sometimes I can't see a guest for ten days and a half. This kind of scene is very uncomfortable for business people. Chen Jin said that the reason why there is no business in Xingzhong Toy Street is mainly because the preparatory party did not prepare and guide the work at the beginning. Even the most basic roads and public toilets were dragged and dragged. Shadow, how can new customers go to this place. Secondly, there are still some people who entered the market not for business, but for waiting for the speculation, causing so many things that the store can't open. Yes, the corresponding publicity is not enough. Many customers don’t know that there is a toy professional street in Xingzhong.
Although I sit in the store every day on the "cold bench", I firmly believe that the Cixi business owner Yu Dong, who is easy to keep the store when he opens the store, will continue to open the door on time every day when the merchants next door pull down the rolling gate or transfer the store. According to a friend, Yu Dong opened his store in Jiangsu in October last year and opened his own plush toy business in the Xingzhong Toys Professional Street. However, the contrast between reality and his expectations is too big. After the rent of more than 100,000 yuan, he is now riding a tiger. "The most important thing in the market is popularity. It is hard to believe that there will be no customers in the market of Yiwu. It is hard to believe that there will be so many shops that are not open for business. I am worried that this will create a vicious circle. The fewer the stores, the less the customers will come."
What is the prevalence of popularity?
What is the crux of the popularity of Xingzhong Toys Professional Street? The reporter interviewed Zhao Guozhong, the head of Xingzhong Village and the chairman of Xingzhong Economic Co., Ltd. Zhao Guozhong introduced that toys are a pillar commodity in the Yiwu small commodity market. To further prosper the toy market, Xingzhong Village of Choucheng Street and a professional street preparation team led by several toy dealers used the new house after the renovation of the old village. Based on the geographical environment and advantages of the international trade city, the Xingzhong Toy Street was built on October 28 last year. officially open for business. That is the first phase of attracting domestic toy factory at home and more than 200 business households, business products are plush toys, ordinary electric toys, cloth toys, and thousands of varieties.
The reason why the professional street was not well managed, Zhao Guozhong believes that the main reason is to build the team. Because Xingzhong Village is only responsible for the venue, the specific operation is still in the hands of the five members of the preparatory team. He revealed that among the five members, due to financial Disputes on the issue have affected the development of professional street investment. For the problems of the roads reflected by the operators and the difficulty of the car, Zhao Guozhong said that it will be resolved as soon as possible. "Because this is not a small project, the investment amount is large. Efforts will be made to complete the road construction bidding before the end of the year, and strive to paving the road in May this year."
Who is drying the toy street?
In order to find out the facts, the reporter turned to Zhao Zhujun, one of the members of the five-person preparatory team. She was one of the main leaders in the establishment of a professional street. She told reporters that she has been operating plush toys for many years and learned about Xingzhong Village last year. After the news of the establishment of the professional street, Gong Zhiying was joined together, and the business households Yu Shangfei, Yu Zhenjie, and Zhi Dengcheng set up the Xingzhong Toys Professional Street Preparation Team. Everyone thought that “the field is the main, the field and the street are combined†A major feature of Yiwu's business, not to mention Yiwu has more than 10 successful professional street precedents. Instead of crowding and robbing a few square meters of market stalls, it is better to turn to the streets adjacent to the market to form a toy professional. street.
As an average of less than 20,000 yuan / year of rent in the professional street store, it attracted more than 200 toy dealers to enter the market, and the five-person preparatory team seemed to see the future of the professional street. However, soon five people were born. “Frictionâ€. Zhao Zhujun said that she soon discovered that Gong Zhiying and other four partners were holding her to rent more rents from the business households, ranging from a few hundred yuan to more than one thousand yuan, and the cash received was six or seven hundred thousand yuan. The advertising money is also a foolish account. What's more, Gong Zhiying, who does not manage toys, has also transferred 5 stores to her brother's name.
Zhao Zhujun also said that according to the original agreement of the five people, five people in the preparatory establishment can obtain the “reward†according to the actual lost time collected from the business household. However, when the market is still just starting, Gong Zhiying and other four partners I couldn’t wait to “make a profit firstâ€. It’s really the original intention of building a professional street. A general toy business owner named Zhao Wenwei raised objections to the 3,000 yuan rent collected by the preparatory team and caused it in the business households. Great negative impact.
For Zhao Zhujun's "question", Gong Zhiying expressed another opinion to the reporter. She said that Zhao Zhujun was invited to join her, and they were relatives. But shortly after the opening of the professional street, Zhao Zhujun, the industry leader However, he “abandoned†the shops in the professional street and returned to the International Trade City to re-sell the business, which made her and the other three partners feel unprepared, which greatly affected the enthusiasm of other business operators to enter the market. For financial problems Gong Zhiying believes that everything must have evidence. Zhao Zhujun’s opinion must obey the opinions of four other people.
However, Zhao Zhujun said that he did not abandon the professional street. The original preparatory team said that the two and a half of the store should belong to her store. Later, Gong Zhiying was assigned to his own name, which was equivalent to excluding her from the professional street. The storefront of the city was rented before she opened the professional street.
Where is the professional street going?
For the problem of Xingzhong Professional Street, the reporter interviewed the head of the Yixing Market Development Department of Yiwu Market. He said that the professional street has a certain degree of spontaneity, which is different from the integrated market, but it has played a role in the entire small commodity market. A good interaction promotion function, especially for some small business owners who started shortly, provided an opportunity to establish a foothold in Yiwu market. As long as the industrial and commercial procedures are complete and legal, some departments will not interfere too much due to disputes arising from market behavior. He believes that after the road is paved, the prospect of Xingzhong Professional Street is still optimistic.
A person in charge of the Yiwu City Industrial and Commercial Bureau Choucheng Institute said that many business households already listed in Xingzhong Professional Street have not yet obtained a business license, and hope to register with the industrial and commercial department as soon as possible. The industrial and commercial department will be within the scope permitted by law. Strive to promote the normal business of professional street.
Ten doors in the professional street before the holiday
On the morning of February 1, I came to Xingzhong Toy Street in Xingzhong Village, Choucheng Street, Yiwu City, across the road, opposite to the “market aircraft carrier†– the southern gate of the International Trade City. The geographical position is very superior. The storefronts are all composed of the ground floor of the unified building after the renovation of the old village of the village. The size and spacing of each store are the same as the width of the street.
The difference between the business and other professional street festivals is that the scene of Xingzhong Toys Street is deserted. Since the pavement of the professional street has not been hardened, the street after the rain seems to be pitted. What is even more amazing is that Although there are hanging signs on the storefronts, there are already closed stores, and only a few business owners who still open the store door also sigh "the customer is thin."
I can't see a new customer in 3 months.
Chen Jin is one of the few merchants in this professional street who insists on opening the door every day. His hometown in Dongyang, Nanma, originally had a fabric booth in the International Trade City, because the market rents soared every year, and there is already a stable batch. Old customers, when planning for the construction of Xingzhong Toys Street in the second half of last year, he thought about it and finally withdrew the booth of the International Trade City and set the facade into a professional street. Unexpectedly, this transfer made him big. Disappointed.
"I have not encountered a new customer since I opened the business on October 28 last year. Sometimes I can't see a guest for ten days and a half. This kind of scene is very uncomfortable for business people. Chen Jin said that the reason why there is no business in Xingzhong Toy Street is mainly because the preparatory party did not prepare and guide the work at the beginning. Even the most basic roads and public toilets were dragged and dragged. Shadow, how can new customers go to this place. Secondly, there are still some people who entered the market not for business, but for waiting for the speculation, causing so many things that the store can't open. Yes, the corresponding publicity is not enough. Many customers don’t know that there is a toy professional street in Xingzhong.
Although I sit in the store every day on the "cold bench", I firmly believe that the Cixi business owner Yu Dong, who is easy to keep the store when he opens the store, will continue to open the door on time every day when the merchants next door pull down the rolling gate or transfer the store. According to a friend, Yu Dong opened his store in Jiangsu in October last year and opened his own plush toy business in the Xingzhong Toys Professional Street. However, the contrast between reality and his expectations is too big. After the rent of more than 100,000 yuan, he is now riding a tiger. "The most important thing in the market is popularity. It is hard to believe that there will be no customers in the market of Yiwu. It is hard to believe that there will be so many shops that are not open for business. I am worried that this will create a vicious circle. The fewer the stores, the less the customers will come."
What is the prevalence of popularity?
What is the crux of the popularity of Xingzhong Toys Professional Street? The reporter interviewed Zhao Guozhong, the head of Xingzhong Village and the chairman of Xingzhong Economic Co., Ltd. Zhao Guozhong introduced that toys are a pillar commodity in the Yiwu small commodity market. To further prosper the toy market, Xingzhong Village of Choucheng Street and a professional street preparation team led by several toy dealers used the new house after the renovation of the old village. Based on the geographical environment and advantages of the international trade city, the Xingzhong Toy Street was built on October 28 last year. officially open for business. That is the first phase of attracting domestic toy factory at home and more than 200 business households, business products are plush toys, ordinary electric toys, cloth toys, and thousands of varieties.
The reason why the professional street was not well managed, Zhao Guozhong believes that the main reason is to build the team. Because Xingzhong Village is only responsible for the venue, the specific operation is still in the hands of the five members of the preparatory team. He revealed that among the five members, due to financial Disputes on the issue have affected the development of professional street investment. For the problems of the roads reflected by the operators and the difficulty of the car, Zhao Guozhong said that it will be resolved as soon as possible. "Because this is not a small project, the investment amount is large. Efforts will be made to complete the road construction bidding before the end of the year, and strive to paving the road in May this year."
Who is drying the toy street?
In order to find out the facts, the reporter turned to Zhao Zhujun, one of the members of the five-person preparatory team. She was one of the main leaders in the establishment of a professional street. She told reporters that she has been operating plush toys for many years and learned about Xingzhong Village last year. After the news of the establishment of the professional street, Gong Zhiying was joined together, and the business households Yu Shangfei, Yu Zhenjie, and Zhi Dengcheng set up the Xingzhong Toys Professional Street Preparation Team. Everyone thought that “the field is the main, the field and the street are combined†A major feature of Yiwu's business, not to mention Yiwu has more than 10 successful professional street precedents. Instead of crowding and robbing a few square meters of market stalls, it is better to turn to the streets adjacent to the market to form a toy professional. street.
As an average of less than 20,000 yuan / year of rent in the professional street store, it attracted more than 200 toy dealers to enter the market, and the five-person preparatory team seemed to see the future of the professional street. However, soon five people were born. “Frictionâ€. Zhao Zhujun said that she soon discovered that Gong Zhiying and other four partners were holding her to rent more rents from the business households, ranging from a few hundred yuan to more than one thousand yuan, and the cash received was six or seven hundred thousand yuan. The advertising money is also a foolish account. What's more, Gong Zhiying, who does not manage toys, has also transferred 5 stores to her brother's name.
Zhao Zhujun also said that according to the original agreement of the five people, five people in the preparatory establishment can obtain the “reward†according to the actual lost time collected from the business household. However, when the market is still just starting, Gong Zhiying and other four partners I couldn’t wait to “make a profit firstâ€. It’s really the original intention of building a professional street. A general toy business owner named Zhao Wenwei raised objections to the 3,000 yuan rent collected by the preparatory team and caused it in the business households. Great negative impact.
For Zhao Zhujun's "question", Gong Zhiying expressed another opinion to the reporter. She said that Zhao Zhujun was invited to join her, and they were relatives. But shortly after the opening of the professional street, Zhao Zhujun, the industry leader However, he “abandoned†the shops in the professional street and returned to the International Trade City to re-sell the business, which made her and the other three partners feel unprepared, which greatly affected the enthusiasm of other business operators to enter the market. For financial problems Gong Zhiying believes that everything must have evidence. Zhao Zhujun’s opinion must obey the opinions of four other people.
However, Zhao Zhujun said that he did not abandon the professional street. The original preparatory team said that the two and a half of the store should belong to her store. Later, Gong Zhiying was assigned to his own name, which was equivalent to excluding her from the professional street. The storefront of the city was rented before she opened the professional street.
Where is the professional street going?
For the problem of Xingzhong Professional Street, the reporter interviewed the head of the Yixing Market Development Department of Yiwu Market. He said that the professional street has a certain degree of spontaneity, which is different from the integrated market, but it has played a role in the entire small commodity market. A good interaction promotion function, especially for some small business owners who started shortly, provided an opportunity to establish a foothold in Yiwu market. As long as the industrial and commercial procedures are complete and legal, some departments will not interfere too much due to disputes arising from market behavior. He believes that after the road is paved, the prospect of Xingzhong Professional Street is still optimistic.
A person in charge of the Yiwu City Industrial and Commercial Bureau Choucheng Institute said that many business households already listed in Xingzhong Professional Street have not yet obtained a business license, and hope to register with the industrial and commercial department as soon as possible. The industrial and commercial department will be within the scope permitted by law. Strive to promote the normal business of professional street.
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