Nestle baby food shaped tray to win the mother's heart

Nestlé Carrot and Vegetable Rice Flour Infant Food Supplement uses a novel shaped carton as a package. Its unique design concept has enabled the product to win the eyes of many consumers, especially young mothers, once it is on the market.

The new product carton packaging introduced by Nestlé was first distinguished from traditional baby foods in the box-shaped design: Generally, similar products would use regular rectangles, while Nestle made an elliptical concave design on the box-shaped surface. . At the same time, Nestlé also chose to highlight the product's quality characteristics in the oval region, deeply catering to the parents' desire for healthy growth of their parents, and at the same time improving the shelf display of the product. This Nestlé new product combines the advantages of the product itself with the packaging design, which can be a good example of successful packaging and marketing strategy.