The development of domestic packaging machinery urgently needs innovation

Since the second half of last year, the domestic economic development has been constantly changing, the price rise has swept across the country, labor costs have risen, and the factors affecting the economic development of enterprises have been increasing. The rise in steel prices has caused shortages of raw materials in the packaging industry. This is aggravating the packaging machinery industry, which is not profitable. The development of the industry faces many problems that need to be solved.

At present, there are many contradictions in the packaging machinery industry. Enterprises cannot cope with the changes in the situation. The development concept of the industry is not compatible with the development of the situation. The status quo of the talent team in the packaging machinery industry is not compatible with the urgent needs of the enterprise; some packaging machinery enterprises are The understanding and use of people is not compatible with the laws of the market economy. The technological innovation capability is weak, the process technology is progressing slowly, and the new product development has not fundamentally got rid of the situation of imitation research and tracking, and the R&D investment is small. The mode of economic growth is extensive, the profitability of products is low, and the competitiveness is not strong. Economic growth and efficiency improvement are still mainly driven by scale. There is still a gap between energy consumption and labor consumption and advanced level. There are still some packaging machinery enterprises that are extensively managed and refined management has not yet been realized; market awareness, competition awareness, and sense of urgency are not strong, and the service market, the awareness of serving customers, and the sense of urgency and responsibility for development are not strong.

In the face of unfavorable factors, it is urgent to change the development mode of enterprises in the packaging machinery industry. Enterprises should stand on a new starting point to examine and solve the above contradictions and problems, take the scientific development concept as the guide, change the development concept, and strengthen the autonomy. Innovate, enhance market awareness, and effectively promote the development of the domestic packaging machinery industry. To change the status quo of the packaging machinery industry and promote the development of packaging machinery, it is recommended to do the following:

(1) Innovative business philosophy. Innovation in business philosophy, including technological innovation, service innovation, corporate culture innovation, leadership style innovation, incentive mode innovation, etc., in line with the development of the times, only innovation can develop, but innovation is not a level of innovation but a multi-faceted development Specifically, it should be started from the following aspects:

The first is technological innovation. "Science and technology is productivity" Only when innovation is made in technology can we really promote the production capacity of the packaging machinery industry and improve the quality of production. Therefore, technological innovation should be placed in the development of enterprises.

The second is marketing innovation. The establishment and development of marketing concepts is the basis for enterprises to win the market. On the one hand, we use modern information networks to grasp market information at a fast speed and effectively process information. On the other hand, modern network marketing provides enterprises with a new and effective marketing model, which enables enterprise marketing not only to reduce costs, reduce manpower input, but also to find customers in a larger market, and create more flexible operating space for enterprises.

The third is service innovation. In the era of knowledge economy, service as a "software" for product sales has increasingly highlighted its incomparable importance. Traditional pre-sales, sales and after-sales services can no longer meet the increasingly rich and diverse requirements of customers, and will replace them with the concept of service. The packaging machinery industry should improve its service quality to achieve a large degree of user satisfaction.

(2) The packaging machinery industry should promote refined management. We will comprehensively carry out refined management activities centered on the “five transformations” and promote the improvement of the basic management level of enterprises.

(3) The application of the packaging machinery industry to establish a good image. The market economy is a legal economy, a moral economy, and a credit economy. Enterprise credit is not good, it will be eliminated in the ruthless market competition. The simple and practical way is to pay attention to integrity in marketing activities. Integrity is the guarantee of a good or bad business. Integrity will bring profits to the enterprise.

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