Which brand of make-up is good: the desire to buy under the economic crisis

At present, the global economy is slipping into the abyss of a full-scale recession. In this context, the cosmetics industry has become the first area to be affected due to rising manufacturing costs and the sluggish retail market. But I don't want to hide it. Although the cosmetics industry as a whole faces difficulties, the make-up market is against the trend. It's a good idea . Let's explore which brand is good .

Make-up is the fastest-growing cosmetic category, and its sales account for the largest share of total cosmetics sales. "The cosmetics market maintained an average of 26 per year, even in the 1987-1991, when the global economy experienced a recession," said Alexander Ritchmond, a senior analyst in the beauty industry at Mintel. % of rapid growth. If consumers really decide to start compressing their budgets, most of them will not pay attention to make-up products because, especially in times of economic downturn, relatively cheap makeup products can help consumers maintain a good mood. The lipstick in the make-up products can be said to be the product with the most characteristics. The lipstick is not large in size, and the price is not expensive. However, it has an immediate effect on the consumer's good mood. I want to know which brand of makeup is good, please continue reading.

According to Euromonitor, the authoritative organization for global consumer market research and research, the global makeup market totaled $38 billion in 2007, although analysts generally predict that this market will grow in the next few years. Has slowed down.

Along with the changes in the economic situation, the whimsical and indulgent way of consuming cosmetics will no longer exist in the heyday of the economic boom. Instead, it will be a minimalist style that at least allows consumers to be dignified and comfortable. "Richmond believes that when the budget is tight, we will be more purposeful when we consume cosmetics. For example, we will choose the skin lotion that suits us more carefully. In a word, at this time, our bathroom and dressing table will be placed in front of what we really need, and those expensive, extravagant and less useful things will be put on the shelf, so this time, which brand is good And not good, not just quality, but consumers' all-round consideration.