Thick accumulation of hair to grasp the new trend of 2012 home building materials market

Last year's National Day, the domestic real estate market did not usher in the sales boom of the previous “Golden September and Silver 10”, but more and more favored the transformation of completed projects into hardcover houses and affordable houses. In April 2011, after the promulgation of the new eight-purchase restriction policy, it began to gradually spread in various places. In the fourth quarter, the prices of first-tier cities in China including Beijing, Guangzhou, Shanghai, and Shenzhen have all fallen. Entering 2012, the current situation of the real estate market is still open. The public is expecting high sentiment. Everyone hopes that house prices will fall and then fall, and then buy again, resulting in a continuous decline in trading volume. A large number of developers have successively remodeled the completed real estates, launched hardcover houses to enhance their competitive advantage, or cooperated with the government's social housing construction policy to transform the building's functions.

Hardcover room "favorite" Senni ceramics

The hardcover room can reduce the secondary decoration and repeated decoration to a certain extent, which is in line with the background of promoting energy saving, low carbon and environmental protection. At the same time, the developers are uniformly deployed and constructed, the cost is reduced and the cost is high, which reduces the number of owners. The investment in time, money and energy is more attractive to buyers. It is no wonder that the hardcover house will be strongly advocated and supported by the government and gradually become the mainstream of real estate development.

The hardcover house project has high requirements for the partners in terms of product quality, corporate reputation and service quality. Enterprise real estate developers without certain qualifications and strength will not consider it. Under such circumstances, Senni Ceramics stood out and frequently reached long-term strategic partnership with major real estate giants. The excellent products and first-class service enabled the National Building Materials Association to grant Senni Ceramics an excellent supply of affordable housing in September 2011. "Business" honorary title.

Sustainable environmental protection and health

At present, China's ceramic industry is still in the extensive development stage, and the current situation of high energy consumption, high cost, high pollution and low added value in the ceramic industry is becoming more and more serious. At the same time, it must be mentioned that the ceramic industry has always been a labor-intensive industry. The major manufacturers have not made a good breakthrough in the research and development of products, mostly imitating the hot products in the market and mature products abroad. In order for new products to stand out in the market, ceramic manufacturers must have their own original designs. The transformation of the ceramic industry, created by China into China, is like a war that cannot see the smoke.

The domestic ceramics faucet brand Senni has rushed to the forefront of the battlefield with the banner of “environmental health”. The antibacterial ceramics, inkjet microcrystalline stone and interior wall tiles have all been developed using internationally advanced production techniques. Significantly reduced pollution. In particular, antibacterial ceramics protect people's health by preventing harmful bacteria from harming the human body from every corner of life.

The rise under "anti-dumping"

Looking at the ceramic industry, environmental protection is a topic, and "anti-dumping" is definitely a big problem. In recent years, ceramics have been frequently suppressed by Western countries' policies. In recent years, Foshan Ceramics in Guangdong Province has encountered anti-dumping barriers against India, South Korea, Pakistan, Turkey and other countries. In the year or the second year of these cases, the export volume and export growth rate have declined to varying degrees.

"Ceramics is one of the most commonly used materials in home decoration. Ceramic production enterprises should make strong efforts to build cultural industries, find cultural entry points through ceramics, strengthen innovation, and make ceramics a carrier for cultural propaganda and dissemination. European culture and art are organically integrated into modern ceramic decoration and expressed with products to avoid homogenization and develop new and high value-added products,” said the manager of Foshan Senni Ceramics. While building ceramics into a cultural industry, Senni Ceramics has further expanded its domestic market and continued to participate heavily in the construction of domestic affordable housing, which has resolved the risks associated with exports.

2012 Senni Ceramics Xinhuazhang

From the previous obscurity, to the world's first-class production line and first-class supporting process equipment, with domestic leading research and development level, Senni has paid the hardships that ordinary people can't imagine. It is gratifying that Senni has won many honors such as “Excellent Suppliers of Safe Housing”, “Customer Satisfaction Enterprise of Guangdong Province” and “Guangdong Provincial National Standard”, and the products have won “National Customer Satisfaction Products”. "Antibacterial patent certificate", "utility model patent certificate" and 3C certification and other honors. Senni Ceramics not only laid a good corporate image in the minds of consumers, but also formed a good brand reputation among consumers. Thanks to its leading technology, excellent product quality and first-class service, Senni Ceramics has created its own life in the sizzling ceramic industry.

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