China's printing equipment market two major development directions

In recent years, the demand for printing equipment in China has increased at an annual rate of 10%, which makes China a world-recognized market with great potential. Modern printing machinery is moving further toward high speed and high quality. Large-scale, multi-color, multi-functional, as well as automated, linked, and serialized models and models are also increasing.

Shangpu Consulting Machinery Industry analyst pointed out: At present, there are two major opportunities for the development of China's printing equipment market:

1. From 2006 to 2010, in the printing field of domestic book printing, newspaper printing, bill printing, office printing, packaging and decoration printing, etc., the average growth rate of packaging printing in the past five years reached 13.2%. In the past five years, the annual growth rate of packaging and printing was 9.9%, and the high level reached 15.4%. The development of packaging and printing is a major trend in the world. China's printing machinery enterprises should firmly grasp this development opportunity.

Second, China's printing machinery market vicious competition incentives, where is the breakthrough of the problem? Just in technological innovation, research and development products. Therefore, the main direction of the next equipment is to enter the equipment. The market share of equipment needs to be won by domestic printing machinery manufacturers, and it is a good opportunity to use domestic equipment to replace imports and even exports.

According to the "2010-2012 China Printing Machinery Manufacturing Industry Market Analysis and Investment Value Research Report" released by Shangpu Consulting, the transformation of the printing machinery industry is going to digital printing and printing digital transformation, which is a huge project. In recent years, the increase in imported digital presses is precisely the performance of printing needs. The second direction of the development of the printing machinery industry is the transformation to green printing. Green printing includes environmentally friendly printing, including energy saving and consumption reduction. For example, the paper cutter has high precision and reduces waste. The cutting production line reduces manual work, saves time and space, and is also green printing. In the “Twelfth Five-Year Plan” of the printing industry, green printing and digital printing and printing digitization were included. This is the transformation of the printing industry, and will also indicate the future product direction for China's printing machinery. The development of products is in line with strategic needs, in order to continuously expand the market and make progress.

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