Semper International, a US-based printing talent agency, pointed out in an industry survey report recently released that although the entire industry has achieved profitability, US printing companies are generally pessimistic about the sales prospects in the third quarter, and many companies are Canceled my own recruitment plan.

Dave Regan, executive of Senbao International, said that the printing market in Europe and Asia is also not very prosperous. He said: "The printing market is changing rapidly, and no one knows what it will look like tomorrow. Although most US companies have achieved profitability in the second quarter, their sales have declined in July and may be At the end of the third quarter, it fell to the bottom."

The conclusions reached by Senbao International in this survey are:

75% of the companies surveyed achieved profitability in the second quarter, which was 6 percentage points higher than the previous quarter. In the first two weeks of the third quarter, printing companies that achieved sales growth decreased by 15 percentage points. The printing companies with a decline in volume increased by 12%; 46% of the respondents believe that their sales are expected to continue to grow in the third quarter, and 40% believe that their sales will remain basically unchanged in the third quarter. . In the second quarter of this year, the number of companies holding the same view was 53% and 33% respectively;

The threats faced by printing companies have remained basically unchanged from the previous quarter, followed by the economic environment (52%); vicious competition (18%) and emerging technologies (10%); more than half of the companies surveyed said that they are medical Health care is one of the fastest growing labor costs, followed by the basic salary of employees. Although many companies have adopted cost-saving measures, health care is still a fast-growing part of the past nine quarters; compared to other services, the price pressure exerted by print buyers on printing (57%) services is large; % of companies believe that the proportion of digital printing in their business has increased, 12% of respondents have not yet launched digital printing services, through intermediary (38%) and online search (36%) is the current recruitment of companies The method, which puts a lot of pressure on traditional advertising, will lead to a further decline in its market share.

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