Can Mo Yanshi promote digital reading?
2020-03-31 15:10:14
According to reports, a columnist Jiufangwang Chen Guangfeng initiated the topic: Mo Yan won the Nobel Prize in Literature, from Weibo to WeChat, from online to offline, the whole of China is boiling, people are not only concerned about, discussing Mo Yan, but also consuming him. The works, Dangdang, Jingdong Mall, and Xinhua Bookstores across the country are in short supply. The popularity of smart devices today, do you think Mo Yan can promote digital reading?
In this regard, many comment analysts and quick-track columnists participated in today's topic discussion through Weibo, and published wonderful views and opinions.
Zhang Shule (IT commentator): By relying on a writer and a work, it is impossible to change the dilemma of digital publishing. Perhaps Mo Yan’s online downloads have soared, but one thing to note is that many people don’t know or read Mo Yan’s books. This is actually a bit sad. The second is “freeâ€, which involves copyright issues. On one side, the piracy model for digital reading is not lacking in China, but genuine digital reading is very tragic.
Ding Dao Shi (editor of Speedway Review Center): Although there is no exact number, after Mo Yan’s award, the traffic of major websites of Jingdong Reading Channel, Sina Reading and Shanda Literature has been greatly increased. I feel that Mo Yan promotes not only the digital heat, but also the physical heat. On October 13, I went to the National Library and found that the flow of people was many times more.
Mo Xiangzhao (editor of Weipu.com): Digital reading will not be promoted, including the current mass reading direction mainly in the three aspects of romance, martial arts, and inspirational. For me, I heard that Mo Yan, currently mainly 80, 90 After reading the crowd, the literature is rarely paid attention to. From another perspective, the hot reading of entities and numbers reflects a follow-up or curiosity, not reading habits, promoting immediate economic development and instantaneous reading climax.
Zhang Shaoqing (column writer): Although Mo Yan has already won a Nobel Prize in China, many people in China still have not known and read his works. Many media, newspapers, and Weibo are vigorously promoting Mo Yan’s works, making his works known and purchased by more people. Therefore, I feel that it is not the time to promote digital reading, because now more readers need to know and understand himself, and then better promote digital reading.
Zhang Bin (WEB front-end engineer): Regardless of whether it is near physical heat or digital heat, I think it is all heat. What really promotes digital reading is the change of the reading direction of the whole people, instead of relying on one writer. I guess it will cool down after a while.
Zhang Qing (SEO Consultant): Why didn't there be so many people who knew Mo Yan before the Nobel Prize in Literature, or because our good works in China didn't get good recommendations and didn't get good promotion, and when he won the prize, Naturally, when e-commerce is so developed, his work will definitely promote e-reading.
Li Zhou (SEO Engineer): Many people know Mo Yan after Mo Yan won the prize. Before winning the prize, 60-70% of people don't know who he is. Personally, they don't think it will have much impact on digital reading. There are two reasons for this: 1. Mo Yan is only a person. The strength of a person is very small, no matter whether he has won the Nobel Prize for Literature; 2. The hot book market is mainly for Mo Yan’s book, which fully reflects the Chinese people. The cult of love, just like the hot book of books that Jobs left, this kind of book craze is only a temporary one. As time goes by, it will eventually cool down, and the real people who are in line with the current digital reading trend are still using computers, mobile phones and other crowds. Most of them read novels, e-books, news, blogs, etc. These are mostly used for pastimes. As for the pure literature books, I believe that in addition to those who really love literature and cultivate self-cultivation, most of them will not touch.
Song Peng (General Manager of Speed ​​Micro Media): If Mo Yan enters the ministry.
Chen Xiaohuan (Pipi CEO): Mo Yan can't change the status quo, can only play such a role in this status quo; digital reading has gradually gone down.
Liu Minhua (network marketing expert): I am seriously convinced that this is only a temporary one. The moment of the Nobel Prize is awkward, the momentary media frenzy, and the national celebration. For this award, for the literary thing, not a short-term fanaticism can be deeply understood, online marketing digital reading is not a celebrity can promote, if so, called a big star may not be more than a few times more than Mo Yan. I am not Mohe, I am just not optimistic about his promotion.
Chen Guangfeng (ä¹æ–¹ç½‘): Xie Guangcai, executive vice president of Chinese Online, revealed that Mo Yan is a signing writer of Chinese Online and has cooperated with Chinese online for many years, including "White Dog Swing", "Fatty Breasts and Buttocks", "Red Sorghum Family", The 19 works including "Sandalwood Penalty" have been published digitally. The online 17K novel network of Chinese Online congratulates Mo Yan for winning the award, especially on the topic of reading.
Digital reading has gradually gone down. Is there a trend in data? I think digital reading will gradually become popular for two reasons: 1. More and more mobile phone users, reading anytime, anywhere; 2. User paying habits gradually developed, the proportion will come The higher.
Guiping Neighborhood: Digital reading can't replace paper reading. It can't give people a real reading experience. Mo Yan is like the same cold current. It will disappear after a few days. With curiosity, I bought those who said, how many? People take it seriously.
Zhu Weikun (real name network marketing): Chinese phenomenon only. For China's current national conditions, many of our city's large bookstores have closed down, closing their doors, too many books, and too many online platforms. Chinese people love to learn, but they love it more. For Mo Yan’s lack of attention before, the main reason is that China does not have a good literary field, so that literature is slowly declining. The future will not develop because of him, and more will be lost because of him.
Zhao Hongmin (column writer): The average survival time of a network hot event is within 1~15 days. Mo Yan won the Nobel Prize for Literature on October 11th. It has only been 4 days, and the online public opinion will certainly be a trend of continuous warming. Please look at the topic after 10 days. Zhao Hongmin believes that digital reading will be promoted in the short term, but on a larger scale, it is necessary to rely on the positive actions of the relevant departments!
Liu Yufan (founder of Dadong Street): This is a relatively nonsense statement. Mo Yan has many people know him before he won the Nobel Prize in Literature. If there is a little detonation in China, then some people will be playing. I love literature and read the works of Mo Yan. In fact, why is this happening in China? The reason is that Chinese education has not paid attention to literature, and people have been pushed by some short-term craze. If we can attach importance to literature from a fundamental education, then it is only a change in the Nobel Prize for Literature. There are many literary lovers in China, but they are only hobbies. There is absolutely no platform for real display, and the world has not realized it. Because small education tells us that surface data is very important, high scores represent everything, too much thinking. Being sprayed. This education led to the rumors of the Nobel Prize in Literature and the sensation of the whole of China. It also changed the popularity of some people. But these are just a moment, and I want to promote e-reading personally feel that it is purely nonsense.
Wang Yijian (IT commentator): Mo Yan won the Nobel Prize and promoted his work to be more familiar, which has nothing to do with digital reading, because if digital reading requires social hotspots to pull He must have no future. But in fact, digital reading has great potential in the future. It is more convenient to read with mobile phones and tablets, and the cost is lower! Is there any reason not to choose? However, to be honest, go to the library to read books, and go to the bookstore to read books, basically They are all under the university. After graduating from college, they basically use computers. They don’t read any paper books! Not only because of the convenience and cost, but more importantly, everyone can read through the search engine. Understand the problem, this is also impossible to achieve in traditional paper books!
Non-IT Beauty (Netizen): This Mo Yan’s Nobel Prize not only promotes digital reading, but also pulls on traditional reading! Since it has a role in both, you can’t be biased towards either side! But digital reading does not take traditional reading. I have come across a big challenge. Since college, I have never bought any book in the bookstore! The reason is very simple, the Internet is very convenient, and it is almost free! In fact, there are many ways to read, not to read only paper books. It’s called reading!
Shuangshizi (webmaster): Mo Yan hot, not ordinary heat, but the Chinese people are not interested in long articles and rural themes. Whether it will promote digital reading, it needs to be studied. After all, the current society is relatively impetuous, and it is relatively rare to read e-books. The paper-based books are relatively rewarding to read!
Zhang Yuqin (Editor of Speedway) When Mo Yan didn't win the Nobel Prize, many people still don't know him. Even if he knows "Red Sorghum", he doesn't know Mo Yan. This shows that people don't pay much attention to literature, or prefer it. Movie video animation, and the acquisition of the Nobel Prize, which will more or less make people turn from animated video to static e-reading, which is for sure.
Jin Lao Xi Wang: In this era of fragmented information, more people buy Mo Yan's book and only throw aside when they look at a small part, so most people follow the trend to temporarily promote sales. The people who really read are a minority. Personally think that promoting digital reading has to "depend on" the current online novels to "popularize."
In this regard, many comment analysts and quick-track columnists participated in today's topic discussion through Weibo, and published wonderful views and opinions.
Zhang Shule (IT commentator): By relying on a writer and a work, it is impossible to change the dilemma of digital publishing. Perhaps Mo Yan’s online downloads have soared, but one thing to note is that many people don’t know or read Mo Yan’s books. This is actually a bit sad. The second is “freeâ€, which involves copyright issues. On one side, the piracy model for digital reading is not lacking in China, but genuine digital reading is very tragic.
Ding Dao Shi (editor of Speedway Review Center): Although there is no exact number, after Mo Yan’s award, the traffic of major websites of Jingdong Reading Channel, Sina Reading and Shanda Literature has been greatly increased. I feel that Mo Yan promotes not only the digital heat, but also the physical heat. On October 13, I went to the National Library and found that the flow of people was many times more.
Mo Xiangzhao (editor of Weipu.com): Digital reading will not be promoted, including the current mass reading direction mainly in the three aspects of romance, martial arts, and inspirational. For me, I heard that Mo Yan, currently mainly 80, 90 After reading the crowd, the literature is rarely paid attention to. From another perspective, the hot reading of entities and numbers reflects a follow-up or curiosity, not reading habits, promoting immediate economic development and instantaneous reading climax.
Zhang Shaoqing (column writer): Although Mo Yan has already won a Nobel Prize in China, many people in China still have not known and read his works. Many media, newspapers, and Weibo are vigorously promoting Mo Yan’s works, making his works known and purchased by more people. Therefore, I feel that it is not the time to promote digital reading, because now more readers need to know and understand himself, and then better promote digital reading.
Zhang Bin (WEB front-end engineer): Regardless of whether it is near physical heat or digital heat, I think it is all heat. What really promotes digital reading is the change of the reading direction of the whole people, instead of relying on one writer. I guess it will cool down after a while.
Zhang Qing (SEO Consultant): Why didn't there be so many people who knew Mo Yan before the Nobel Prize in Literature, or because our good works in China didn't get good recommendations and didn't get good promotion, and when he won the prize, Naturally, when e-commerce is so developed, his work will definitely promote e-reading.
Li Zhou (SEO Engineer): Many people know Mo Yan after Mo Yan won the prize. Before winning the prize, 60-70% of people don't know who he is. Personally, they don't think it will have much impact on digital reading. There are two reasons for this: 1. Mo Yan is only a person. The strength of a person is very small, no matter whether he has won the Nobel Prize for Literature; 2. The hot book market is mainly for Mo Yan’s book, which fully reflects the Chinese people. The cult of love, just like the hot book of books that Jobs left, this kind of book craze is only a temporary one. As time goes by, it will eventually cool down, and the real people who are in line with the current digital reading trend are still using computers, mobile phones and other crowds. Most of them read novels, e-books, news, blogs, etc. These are mostly used for pastimes. As for the pure literature books, I believe that in addition to those who really love literature and cultivate self-cultivation, most of them will not touch.
Song Peng (General Manager of Speed ​​Micro Media): If Mo Yan enters the ministry.
Chen Xiaohuan (Pipi CEO): Mo Yan can't change the status quo, can only play such a role in this status quo; digital reading has gradually gone down.
Liu Minhua (network marketing expert): I am seriously convinced that this is only a temporary one. The moment of the Nobel Prize is awkward, the momentary media frenzy, and the national celebration. For this award, for the literary thing, not a short-term fanaticism can be deeply understood, online marketing digital reading is not a celebrity can promote, if so, called a big star may not be more than a few times more than Mo Yan. I am not Mohe, I am just not optimistic about his promotion.
Chen Guangfeng (ä¹æ–¹ç½‘): Xie Guangcai, executive vice president of Chinese Online, revealed that Mo Yan is a signing writer of Chinese Online and has cooperated with Chinese online for many years, including "White Dog Swing", "Fatty Breasts and Buttocks", "Red Sorghum Family", The 19 works including "Sandalwood Penalty" have been published digitally. The online 17K novel network of Chinese Online congratulates Mo Yan for winning the award, especially on the topic of reading.
Digital reading has gradually gone down. Is there a trend in data? I think digital reading will gradually become popular for two reasons: 1. More and more mobile phone users, reading anytime, anywhere; 2. User paying habits gradually developed, the proportion will come The higher.
Guiping Neighborhood: Digital reading can't replace paper reading. It can't give people a real reading experience. Mo Yan is like the same cold current. It will disappear after a few days. With curiosity, I bought those who said, how many? People take it seriously.
Zhu Weikun (real name network marketing): Chinese phenomenon only. For China's current national conditions, many of our city's large bookstores have closed down, closing their doors, too many books, and too many online platforms. Chinese people love to learn, but they love it more. For Mo Yan’s lack of attention before, the main reason is that China does not have a good literary field, so that literature is slowly declining. The future will not develop because of him, and more will be lost because of him.
Zhao Hongmin (column writer): The average survival time of a network hot event is within 1~15 days. Mo Yan won the Nobel Prize for Literature on October 11th. It has only been 4 days, and the online public opinion will certainly be a trend of continuous warming. Please look at the topic after 10 days. Zhao Hongmin believes that digital reading will be promoted in the short term, but on a larger scale, it is necessary to rely on the positive actions of the relevant departments!
Liu Yufan (founder of Dadong Street): This is a relatively nonsense statement. Mo Yan has many people know him before he won the Nobel Prize in Literature. If there is a little detonation in China, then some people will be playing. I love literature and read the works of Mo Yan. In fact, why is this happening in China? The reason is that Chinese education has not paid attention to literature, and people have been pushed by some short-term craze. If we can attach importance to literature from a fundamental education, then it is only a change in the Nobel Prize for Literature. There are many literary lovers in China, but they are only hobbies. There is absolutely no platform for real display, and the world has not realized it. Because small education tells us that surface data is very important, high scores represent everything, too much thinking. Being sprayed. This education led to the rumors of the Nobel Prize in Literature and the sensation of the whole of China. It also changed the popularity of some people. But these are just a moment, and I want to promote e-reading personally feel that it is purely nonsense.
Wang Yijian (IT commentator): Mo Yan won the Nobel Prize and promoted his work to be more familiar, which has nothing to do with digital reading, because if digital reading requires social hotspots to pull He must have no future. But in fact, digital reading has great potential in the future. It is more convenient to read with mobile phones and tablets, and the cost is lower! Is there any reason not to choose? However, to be honest, go to the library to read books, and go to the bookstore to read books, basically They are all under the university. After graduating from college, they basically use computers. They don’t read any paper books! Not only because of the convenience and cost, but more importantly, everyone can read through the search engine. Understand the problem, this is also impossible to achieve in traditional paper books!
Non-IT Beauty (Netizen): This Mo Yan’s Nobel Prize not only promotes digital reading, but also pulls on traditional reading! Since it has a role in both, you can’t be biased towards either side! But digital reading does not take traditional reading. I have come across a big challenge. Since college, I have never bought any book in the bookstore! The reason is very simple, the Internet is very convenient, and it is almost free! In fact, there are many ways to read, not to read only paper books. It’s called reading!
Shuangshizi (webmaster): Mo Yan hot, not ordinary heat, but the Chinese people are not interested in long articles and rural themes. Whether it will promote digital reading, it needs to be studied. After all, the current society is relatively impetuous, and it is relatively rare to read e-books. The paper-based books are relatively rewarding to read!
Zhang Yuqin (Editor of Speedway) When Mo Yan didn't win the Nobel Prize, many people still don't know him. Even if he knows "Red Sorghum", he doesn't know Mo Yan. This shows that people don't pay much attention to literature, or prefer it. Movie video animation, and the acquisition of the Nobel Prize, which will more or less make people turn from animated video to static e-reading, which is for sure.
Jin Lao Xi Wang: In this era of fragmented information, more people buy Mo Yan's book and only throw aside when they look at a small part, so most people follow the trend to temporarily promote sales. The people who really read are a minority. Personally think that promoting digital reading has to "depend on" the current online novels to "popularize."
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