From the hometown of woodworking to the capital of furniture
He Ping's testimony
There is no fixed program for the industrialization of agricultural areas. The best "program" is to "long" the industry from the comparative advantage, to strengthen the industry from the acceleration, and to develop a distinctive development path.
From the “Hometown of Woodworking†to the “Furniture Capitalâ€, the “Furniture Sonata†of Qingfeng County has distinctive features and unique flavor. The development of the county is expensive in a "special" word, focusing on a "transfer" word, turning ideas, transferring methods, transferring methods, changing styles, turning traditions into advantages, changing advantages into brands, and "small but full" "Special and fine", "ugly duckling" has gradually become a "white swan", "the largest furniture industry in the central region" is energetic.
The development of Qingfeng fully explains the principle of “doing simple things is not simpleâ€. In the adjustment of the industrial structure adjustment and development mode of the county, it is not necessary to be greedy, but it is necessary to build a clear and focused industrial system, adhere to the characteristics of development, misplaced development, and move and persevere, and finally find out oneself. Heaven and earth.
â–¡ Wang Tianyang
Qingfeng County is the hometown of carpentry. The people of Qingfeng are working hard and the furniture is beautiful.
In the 1980s, there were economically minded craftsmen who started the wooden workshops and workshops. Later, they developed “home furniture, households and factoriesâ€, and Qingfeng won the praise of “the hometown of woodworkingâ€.
In the new century, the furniture industry has developed rapidly. From “small carpenters†to “small workshops†to “small enterprisesâ€, the annual growth rate of output value is over 30%. In 2011, the number of employees reached more than 50,000, accounting for more than 43% of the county's total industrial output value, accounting for 42% of industrial income, accounting for 38% of fiscal revenue, accounting for 59% of farmers' income. The furniture industry accounts for almost Qingfeng. "Half of the mountains and rivers" of economic development.
However, the spontaneous and extensive development model faces many “growth constraintsâ€:
Thousands of enterprises are scattered in layout, simple in technology, backward in tools, and low in product quality, at the low-end of the industrial chain;
Most of the business owners are the original skilled craftsmen, but the management is a layman, with extensive management and high production costs.
With the acceleration of the pace of new industrialization, the upgrading of industrial structure has been surging, and a major discussion about the development path has gradually started in Qingfeng.
In the initial stage of industrialization, are we going forward in parallel with multiple industries, or is it clear that key industries are the key industries?
Agriculture is not strong, industrial development is backward, urbanization rate is low, urbanization lags behind industrialization, where does Qingfeng County break through and promote the coordinated development of “three transformations�
Through visits, inspections, discussions, and arguments, we have made a firm choice: to enlarge and strengthen the furniture industry, to promote the development of Qingfeng industry and the coordinated development of "three transformations."
The furniture industry needs to develop and the way out is "turning." Change to the middle, and improve.
In the analysis and discussion again and again, we reflect on the development of the furniture industry in Qingfeng for decades. We have an industrial base, a technical foundation, a market environment, and a marketing team. Why do we have to find another breakthrough everywhere?
To make the furniture industry bigger and stronger, for Qingfeng, it is a win-win situation.
The furniture industry is a labor-intensive industry, an evergreen industry, able to expand employment, drive the tertiary industry, and promote new urbanization.
Qingfeng enhances the conditions of the furniture industry, which not only increases the wage income of farmers, but also increases the fiscal revenue; it can not only "enrich the people" but also "strong counties."
Thinking about the steps, the hundred percent will not look back. Aiming to create the grand goal of “China's Central Furniture Capitalâ€, we will focus on four-step chess and walk out of the “three-oriented†coordinated scientific development path with Qingfeng characteristics.
Turning the idea, change "small but complete" to "special and fine."
The layout of small and medium-sized furniture enterprises is scattered, which takes up a lot of land and lacks scale benefits.
To be strong, integration is the first step. We invested in the construction of small and medium-sized furniture industrial parks to encourage small and medium-sized enterprises to concentrate on entering the park.
An industry association was established in the county to establish an intermediary organization. Adopting mergers, shares, and leases to guide furniture companies to enter the park and expand their scale. After integration, Jinguan Furniture specializes in producing medium and high-grade solid wood furniture, and Art Gore Furniture specializes in producing fine fabric sofas, and Harbin Industrial specializes in producing fine rattan furniture. Some small businesses switch to a large enterprise, producing a single accessory, doubling the annual profit.
Turn the way to create a characteristic industrial cluster.
The transition from "small but complete" to "specialized and refined" is the prerequisite for the realization of the furniture industry. We set up a platform to plan an industrial agglomeration area of ​​16.46 square kilometers, actively welcoming industrial transfer, attracting high-quality enterprises to settle in, improving the industrial chain, reducing production costs, and forming an agglomeration effect.
The Qingfeng furniture industry cluster area is mainly oriented to the production of panel furniture. Relying on the radiation of large-scale furniture leading enterprises, we have introduced manufacturers and distributors that are compatible with plate furniture manufacturers, such as plates, hardware, paints, sponges, mattresses, and latex.
Among the 180 industrial clusters in the province, Qingfeng Industrial Cluster has become the only industrial cluster that features the furniture industry. It has been included in the “Twelfth Five-Year Plan†of Henan Province and has become the largest furniture industry in central China.
Turn the method, grasp the specific breakthrough, grasp the quality and seek the brand, and grasp the city to build the plastic environment.
The industry is strong and excellent, not only in scale, but also in the comprehensive superposition of factors such as capital, technology, talents and environment.
In view of the low quality of employees, we regularly hire experts to train business owners and employees, organize study tours, broaden their horizons, increase their skills, and improve the quality of their employees. At present, there are nearly 1,000 senior technicians in the county and more than 5,000 intermediate technicians, which have become the talent support for the development of the furniture industry.
For non-independent brands, we strongly promote technological innovation, transform production processes, introduce the world's most advanced production lines, build a modern industrial system of energy conservation and environmental protection, and strive to create famous products. It now has 4 Chinese well-known trademarks such as Southern Furniture and 12 provincial furniture brands.
Focusing on the development of the production city, we have “built roads, increased green, built gardens, and water controlâ€, and invested a total of 2 billion yuan to make the county town. The road is clear, the water is clear, the street is clean, the lights are on, people's mood is comfortable, the good environment forms a powerful "magnetic field", and Qingfeng County is also rated as "the most valuable investment county in the Central Plains."
Turning to the style, to attract business, and strive to build the capital of furniture.
Grasping the historical opportunity of industrial transfer, aiming at the top 100 furniture industry in the country, the leaders of the four major teams in the county went to visit the door, "climbing friends and friends", sincerely attracting investment, attracting business with investment, and attracting merchants.
Touched by our sincerity, we are optimistic about our potential. The Southern Furniture Group of the National Top 35 Soft Furniture Groups has placed the Group's largest furniture production base in Qingfeng with a total investment of 800 million yuan, becoming the first introduction of Qingfeng. A furniture company with over 100 million yuan. All the friends of the whole family, such as furniture, double-family furniture, good scenery and furniture, have also settled in Qingfeng, and formed a unique phenomenon of the well-known furniture enterprises in the country.
Since the beginning of this year, the county has signed 31 new furniture projects with a contractual value of 18.6 billion yuan, of which 8 projects have exceeded 1 billion yuan and completed an investment of 5.67 billion yuan. After the completion of these projects, Qingfeng will become the country's largest production base for panel furniture and the furniture capital of central China.
The furniture industry has become bigger and stronger, which has stimulated the economic vitality of Qingfeng and promoted the coordinated development of “three transformationsâ€.
The rapid development of the furniture industry has driven the rapid growth of the county industrial economy, creating a large number of jobs, and the farmers have turned into "industrial workers."
Many farmers are freed from the bondage of the land. The land will be transferred to the large planters, and the agriculture will benefit from the scale. The 10,000-mu grain demonstration party and the 1,000-mu high-efficiency agricultural park came into being. The grain production exceeded 500,000 tons for nine consecutive years, and the agricultural foundation was more solid.
At the same time, we rely on the support of the furniture industry to build 8 new rural communities such as Ruixiang, and realize the resettlement of farmers without leaving home and urbanization on the spot.
The development of clusters has become a climate, and brand production is getting better. Qingfeng furniture industry has a strong foothold and great potential, which will support the development of the county economy. Towards the goal of building the "City of Furniture in Central China", the people of Qingfeng are persevering and striving, and firmly adhere to the road of continuous exploration of the "three-oriented" coordinated scientific development.
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