E-commerce representatives discuss the path of channel transformation in the home building industry

"Double 11" not only made the electric business fire, but also excited the "E-commerce today" who struggled in the home building materials industry.

Yesterday, "Today's Morning Post" and the China E-Commerce Research Center jointly hosted the "Today's E-Commerce" salon's home building materials special, e-commerce elite and dozens of home building materials first-line brand merchants, to discuss the e-commerce operation of the home building materials industry.

At the event site, Cao Lei, director of the China E-Commerce Research Center, said that the sales of China's decoration home building materials e-commerce website in 2009 was about 17.67 billion yuan, accounting for 2.5% of the entire home decoration industry; in 2010, it reached 22.85 billion yuan. It accounts for about 2.9% of the decoration home building materials industry, and there is huge room for the future expansion of the home decoration online shopping market. Not only that, Zhang Yuyu, vice president of Business Bao, and Wang Xianfei, CEO of Yanjia.com, also interacted with the guests.

In the home building industry for more than 20 years, Zhang Huigang, the operation department of Zhejiang Jiayibao Residential Decoration Co., Ltd. shared the e-commerce transformation model of the home building materials industry. He revealed that the company is currently developing an e-commerce model for the residential home improvement industry, and the product is expected to be launched soon.

"We combined the common elements of home building materials decoration, productized home improvement, integrated design, effect, material selection, preparation, total price and other elements into a finished product, and fixed and standardized it, and then adjusted according to customer requirements." Zhang Huigang said that customers can find their favorite products through 3D presentations, PPT and other visual image information on the website, order online, and then complete the home improvement order through offline communication.

It is worth mentioning that there is also a home building materials industry e-commerce from Shanghai to the salon site. Through the example of the love bee home experience museum to analyze the online sales offline experience model, triggered the on-site home building industry industry insiders The unit price of the home products network is less than one thousand yuan, and the "confrontation" of the traditional channels of nearly 10,000 yuan.

In this regard, according to the two major contradictions in the traditional enterprises such as home building materials testing water e-commerce - the contradiction between e-commerce and traditional channels and the contradiction between the enterprises and dealers to develop e-commerce platforms, the on-site guests also conducted in-depth exchanges.