Home shopping malls are blowing up "price mad war"
The competitive means in the shopping malls have always been full of tricks, and the "price war" is one of the means that the merchants disdain and are generally inseparable. Recently, the most prominent performance of this means is the rising e-commerce industry. From the Jingdong Suning war last year to the fuse, and finally to the e-commerce group, the smoke is full. This June's battle situation has reappeared, and even the industry has spread. In today's increasingly deserted home industry, this trend of "price mad war" has gradually begun to blow up.
Industry cold-blooded merchants get together to cut prices and break through
With the pains of the real estate market, the home industry has been the most affected. Although the market generally began to heat up in the first half of this year, with the advent of the “post-real estate era†and the oversupply of household products, the desertion of the home market environment will become the norm for a long time to come. In order to change the status quo, dealers, manufacturers and stores have adopted "floor sales" to drive sales. There are even a number of home brands that have joined forces to bring the current market through the “bargaining†format, and various preferential promotions have reached unprecedented levels.
The increasingly deserted home industry is blowing up the "price mad war"
The reporter recently visited a number of home stores in the island city and found that since the summer, the market is generally very deserted. Qingdao Decoration City, Gaokeyuan Decoration City and other markets are even more impressive. This is not only reminiscent of the recent large-scale home building materials stores across the country. The fact of sharp decline. Through random interviews with sales personnel in the store, it has been known that merchants have launched various forms of promotion activities in recent years, and the price has reached an unprecedented low level. However, in the case of such "small profits", there are still many businesses whose business is still not improving.
Medici: "High-end imported furniture brand" will never allow "price war"
In response to the current price cuts in the industry, some insiders pointed out that "the purpose of price cuts is to stimulate consumption, so that consumers can generate desires when they do not have a demand for purchase, and when they have a purchase demand, they must exceed the constant purchase. In the daily necessities or luxury goods, it is possible to receive good results. However, in the field of home building materials, there may be little effect. The consumption of such products has the characteristics of non-irritating consumption, and the price is caused by excessive price cuts. War is extremely harmful to the entire industry and branding."
According to Fan Shubin, Marketing Director of Metic, “The cultivation of the brand should be a long-term process of value-added. Only the brand that emphasizes the added value can win the recognition of consumers. The crazy bargaining can only make the brand depreciate. For the health and development of the entire industry is extremely unfavorable, short-term sales growth will only be worth the loss. Take foreign imported furniture brands, we represent more than 30 high-end Italian imported furniture home brands, the original manufacturers will never appear this The blind price war sales method, which is first of all impossible to be allowed in the brand's honor considerations."
It can be seen that in the e-commerce industry, the “price war†can be raging, and moving to the home industry is not only difficult to achieve the purpose of promoting sales blasting, but also the devastating impact on the most important brand growth and upgrade. For the sound development of the industry, merchants can make detailed information collection and accurate market considerations from the perspective of consumer demand, and take appropriate measures for household products, but avoid falling into the "price war." This is also the requirement to protect brand value and reputation and win the trust of consumers.
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Shijiazhuang HuangJia Trading Co., Ltd , https://www.hj-cosmetic.com