Examine the variable data printing business and start a new transformation journey
2021-05-01 07:07:21
Today, with the maturity of digital technology printing, variable data printing is no longer a strange concept for printing companies, and it has been integrated into the production processes of many printing companies. Even so, today, we still need to re-examine our variable data printing business. I believe that apart from the promotion of relevant government policies, the profitability of the variable data printing market for pharmaceutical electronic regulatory codes is slightly optimistic. There are other purely variable data printing businesses that can achieve this success.
In the Internet era, all kinds of data are rapidly expanding and accumulating. It can be said that it determines the future development of variable data printing enterprises to some extent, and it also poses new challenges to the data control capabilities of enterprises. It has put forward unprecedentedly high requirements for enterprises' profound and comprehensive market insight ability.
Here Tianyuan Printing hopes to provide you with a new perspective to help you re-examine your variable data printing business, and from the origin-massive data, change our thinking and production methods, and then start a new journey of transformation.
â–ºForefront of variable data printing market
The prospect of global variable data printing market is good
According to incomplete statistics, the print output of this market in 2012 was 656.756 billion sheets (A4), and it is expected to grow to 853.907 billion sheets by 2017. North America and Western Europe are the regional markets with the largest share of global variable data printing. The level of digital printing technology used in direct mail printing and other document printing fields far exceeds that of other regions of the world, especially in the application of inkjet printing technology. In addition, in emerging markets such as Eastern Europe, the Middle East and Latin America, variable data digital printing output also performed exceptionally.
North American offset printing market share fell to 60%, variable data printing increased substantially
According to data released by an Australian online media, in 2012, the market share of traditional offset printing in the North American printing industry will drop to 60%, while the market share of variable data printing will increase significantly. It is expected that by 2015, the market share of traditional offset printing will be further reduced to about 45%. For printing companies, digital printing will become a development direction with the most potential, and among many digital printing technologies, inkjet technology will become the mainstream. Of course, in the future, digital printing is still difficult to become the core business of printing companies, because its quality, capacity, stability, printing format, etc. need to be further improved.
At the same time, offset printing technology will continue to improve, providing customers with more low-cost, high-quality products. But the market share of traditional offset printing will still be eroded by digital printing, and digital printing technology will have a huge impact on the entire printing industry.
â–ºThe highlight is not "printing" but "data"
Getting a bottle of Coca-Cola with its own name is the modern experience of variable data printing applications. Even for online merchandise marketing activities, variable data printing can also participate. In fact, the wonderful thing about variable data printing is "data" rather than "printing". Do you know that most of the promotional advertising brochures in supermarkets are variable data printing applications? Vegetables, radishes ... Hundreds of products will appear in the same advertising brochure every time, but the price will be different each time. If common layout software is used for typesetting, the project is complicated and difficult to proofread, which is extremely error-prone. With a database of variable data, you only need to change the form, proofreading confirmation is very simple, this is an authentic variable data printing application.
â–ºData link is the key product service is fundamental
At present, many foreign variable data printing enterprises have relied on their own variable data resources and their application needs through long-term technical accumulation and market cultivation, through marketing planning, product design, data mining and value-added expansion, in a rich product form , Accurate market segmentation, and customized personalized services have gained a huge market and formed some profitable paradigms. Whether it is a printing company or a data service company in China, although a variety of variable data application solutions are drawn like cats and tigers, there are many hard pursuits, and the successful ones are rare. The reasons can be summarized as the following two points .
1. I see "data", it is difficult to find "data link"
2. Only focus on product form, and ignore product connotation
â–ºHigh confidentiality variable data printing production management
Variable data printing means that during the printing process, the printed image or text can be changed according to the preset content and format, so that the first to last prints have different images, texts or barcodes, each print Both can be designed and printed for their specific objects. Variable data printing with high confidentiality is essentially different from ordinary variable data printing, that is, the confidentiality and security of variable data. High confidentiality variable data printing is an emerging business in the printing industry, and various enterprises are exploring their own production management model to meet the new market needs. Based on its own production practice, Tianyuan Printing summarizes the matters needing attention in the production management of variable data printing with high confidentiality, mainly in three points:
1. Software and hardware management of the plant
Mainly include the physical security of the plant, temperature and humidity control, data security control, production equipment requirements, etc.
2. Personnel management
Enterprises should strictly control the turnover rate of employees, which can greatly reduce the impact of employee changes on enterprise information security. At the same time, increase employee training and network information security protection measures.
3. Process management
It is necessary to customize a reasonable process flow, quality control point and key quality control point operation process. At the same time, it is equipped with online testing equipment to conduct online testing, management and control of information.
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Hardware, Consumer Electronics, Mini Disinfector
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