Lack of talent in sporting goods industry
2021-05-09 15:02:02
The lack of talent in the sporting goods industry Date:2014-08-22 11:17
There is a problem with innovation in the sporting goods industry. 1 The sense of innovation is generally weak, and the short-term benefits are paramount. As most of the sporting goods companies in China are privately-owned SMEs and family-owned companies, the competition among enterprises is fierce and they always face the risk of failure. Therefore, most companies maintain Survival is the top priority of the company. These companies strive to ensure their livelihoods all the time. They have no time for innovation and no intention to innovate. Even if some companies innovate, they focus on product features and service features, and on process and technology innovation. Very small, and technological and technological innovation is the main value of innovation and the core ability to enhance the competitiveness of the company. According to the survey, the number of companies that truly carry out innovation activities in China’s sports goods companies is small, and there are even fewer companies that have real technological innovation achievements and patents for inventions. Many companies have the idea of ​​focusing on sales and light innovation in their business concepts. Focusing only on immediate interests and ignoring the truly dynamic innovations that promote the competitiveness of enterprises and the growth of economic benefits, coupled with the fact that most sporting goods enterprises in China are small and medium-sized enterprises, innovation investment and risk bearing capacity are limited, and most entrepreneurs lack the sense of independent innovation in order to survive. And power. 2 Lower level of entrepreneurs' culture The majority of sporting goods enterprises in China are located in the regions of Fujian, Zhejiang, and Guangdong. In these three regions, sports goods (sports equipment, sportswear, sports shoes) enterprises account for about two-thirds of the country's total output, output value, Exports accounted for the first place in the country, with more than 70 sporting goods brands appearing in the whole country, including Fujian, Zhejiang, and Guangdong. However, the sporting goods companies in these regions are mainly family-owned SMEs, and a considerable number of entrepreneurs. Academic qualifications are undergraduate. 3 Related talents lack of independent innovation People-oriented, talents are the actual implementers of research and development activities. Only with core specialized talents with creativity can companies have the possibility of independent innovation. There is a lack of high-quality management, R&D, design, marketing talents and skilled workers in China's sporting goods companies. Especially with the development of economic globalization, China’s sporting goods companies have entered the international market and are currently lacking in some high-quality standards that are familiar with the international market. Marketing talents, especially those who specialize in product design and development, are scarce, which to a certain extent has led to a serious shortage of innovation capabilities for sporting goods companies.
There is a problem with innovation in the sporting goods industry. 1 The sense of innovation is generally weak, and the short-term benefits are paramount. As most of the sporting goods companies in China are privately-owned SMEs and family-owned companies, the competition among enterprises is fierce and they always face the risk of failure. Therefore, most companies maintain Survival is the top priority of the company. These companies strive to ensure their livelihoods all the time. They have no time for innovation and no intention to innovate. Even if some companies innovate, they focus on product features and service features, and on process and technology innovation. Very small, and technological and technological innovation is the main value of innovation and the core ability to enhance the competitiveness of the company. According to the survey, the number of companies that truly carry out innovation activities in China’s sports goods companies is small, and there are even fewer companies that have real technological innovation achievements and patents for inventions. Many companies have the idea of ​​focusing on sales and light innovation in their business concepts. Focusing only on immediate interests and ignoring the truly dynamic innovations that promote the competitiveness of enterprises and the growth of economic benefits, coupled with the fact that most sporting goods enterprises in China are small and medium-sized enterprises, innovation investment and risk bearing capacity are limited, and most entrepreneurs lack the sense of independent innovation in order to survive. And power. 2 Lower level of entrepreneurs' culture The majority of sporting goods enterprises in China are located in the regions of Fujian, Zhejiang, and Guangdong. In these three regions, sports goods (sports equipment, sportswear, sports shoes) enterprises account for about two-thirds of the country's total output, output value, Exports accounted for the first place in the country, with more than 70 sporting goods brands appearing in the whole country, including Fujian, Zhejiang, and Guangdong. However, the sporting goods companies in these regions are mainly family-owned SMEs, and a considerable number of entrepreneurs. Academic qualifications are undergraduate. 3 Related talents lack of independent innovation People-oriented, talents are the actual implementers of research and development activities. Only with core specialized talents with creativity can companies have the possibility of independent innovation. There is a lack of high-quality management, R&D, design, marketing talents and skilled workers in China's sporting goods companies. Especially with the development of economic globalization, China’s sporting goods companies have entered the international market and are currently lacking in some high-quality standards that are familiar with the international market. Marketing talents, especially those who specialize in product design and development, are scarce, which to a certain extent has led to a serious shortage of innovation capabilities for sporting goods companies.
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