Building materials female boss gorgeous transformation signing excellent home purchase to change the whole house home
Affected by the Internet, the development of the traditional home furnishing industry has been hampered, and some home furnishing stores have been unable to withstand the pressure. If you want to survive in the Internet age, you can't live without the Internet. Many home stores have "shocked" the Internet, and with their home e-commerce platform, their home business has gradually warmed up and achieved breakthrough development. Ms. Xu from Zhenjiang, Jiangsu, realized on the Internet that the O2O solution expert from China's home furnishing store had a good home purchase and embarked on the road of Internet home.
Expand your business, join the home to buy the whole house
Ms. Xu currently opened a home-buying brand experience hall on Longshan Road, Dantu District, Zhenjiang City, covering an area of ​​700 square meters. The experience hall covers finished furniture including American, European, modern, Mediterranean and other styles, flooring and wooden doors. Building materials such as curtains, as well as custom cabinets, wardrobes, etc., the product category is rich, attracting the patronage of many local consumers. Ms. Xu said that she had opened a sanitary ware shop in a building materials market. The business was still barely. In order to meet the needs of more consumers, Ms. Xu decided to expand her career and unintentionally learned about the home purchase when she searched for the goods online. Under the advice of the excellent family purchasing staff, Ms. Xu decided to reopen a store, build a brand home experience hall, and do the whole house.
According to reports, Youjia is the first home cloud cloud concept e-commerce platform in China. It not only has an online mall, but also has hundreds of brand experience halls under the Internet, helping thousands of traditional home stores to successfully transform. Like most franchisees, the reason why Ms. Xu chose to do brand franchise is to focus on the high quality and excellent source of goods and the precise source of customers. In addition, the store's 3D designer can also give franchisees. Bring sales surprises.
Global supply factory direct supply saves 30% of the cost of goods
It is understood that all the products in Ms. Xu's shop are from the excellent family, including Haier, Hao Laike, Meng Li, Han Li home, creative players and other global first-line home brands, covering furniture, building materials, etc., consumers to the store You can purchase the required home products in one stop, saving a lot of time and effort. Moreover, Youjiabu has a cooperative relationship with thousands of furniture manufacturing factories at home and abroad. All products in the store are directly supplied by the factory. Ms. Xu said: “It is very convenient to get goods from Youjia. I only need to place orders online. Directly sent from the factory, reducing the intervening of the middlemen, the cost of getting goods is about 30% less than the previous purchase channel, and there is an advantage in the price."
Online drainage to the store to effectively solve the customer problem
The traditional entity store is most worried about the problem of rare customers. It is understood that in order to help franchisees solve this problem, Youjia has developed a set of WeChat marketing system. Ms. Xu said: “Before joining, I went to the Youjiabu company to visit. Under the introduction of the staff, I learned about the operation mode of this WeChat marketing system. Youjia has a professional operation team and passed the big Data technology can tap into accurate customers. If it is within the scope of my store service, they will directly direct customers to my store. Moreover, the recent group activities have also attracted a lot of attention, and many customers have passed The group activity found my store, the store traffic increased, and of course the rate is a must."
Increase the unit price of furniture sold by 3D designer by 1 time
Youjia's storefront APP has always been the most popular sales software for franchisees. In Ms. Xu's store, it also has this operational magic weapon. Many consumers are attracted by the store after they arrive at the store. The reporter learned that the store has tens of thousands of different styles, categories and styles of products, covering furniture, building materials, lighting, etc., to meet the needs of different customers. Through the 3D designer in the store, customers can accurately locate their own homes and easily match the home products. And, the 3D Designer also has a custom closet editor that can fully satisfy customers with customized needs. With the 3D designer, customers can more intuitively feel the whole house with the effect, easy to achieve the whole house. Ms. Xu said: "A lot of customers are willing to buy a set in the 3D designer, so that the unit price can be almost doubled."
From the opening of the National Day to the present, Ms. Xu’s home hall attracts a large number of customers to visit and purchase every day. Ms. Xu said that in a short period of time, she has already experienced a significant change. When she opened the ware shop, the product category was single. Customers have to shop around and have lost a lot of customers. Now, after the whole house is home, the products behind the store can fully meet the needs of different consumers, the customer base is increased, and the 3D designer can realize the order of a full set of household products in one step. For consumers, shopping becomes More convenient, for Ms. Xu, it is easier to sell. It is reported that since its establishment, Youjia has been insisting on helping traditional home furnishers to embark on the development path of the Internet. With the development, Youjiabu has established hundreds of brand experience halls across the country, and its unique O2O operation mode. Also sought after by more and more dealers.
Editor in charge: Kebang
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