Dongshahe Town of Tengzhou City was awarded the title of “2016 Shandong Buggy Crib Industry First Town”

Qilu Net Tengzhou News January 6 (Tengzhou Taimiao Xiaotian) On January 5th, the opening ceremony and award ceremony of the 8th Shandong Brand Culture Festival was held in Shandong Building. The Dongshahe Town of Tengzhou City won the 2016 first prize for the first child stroller industry in Shandong Province at this cultural festival.

The 8th Shandong Brand Culture Festival

The theme of this cultural festival is "Brand Leads Industry Transformation and Upgrading, Culture Helps Lu Shang to Become Evergreen". It focuses on displaying the brilliant achievements made by the provincial enterprises and featured townships in brand building and brand strategy implementation, and integrates the Summit Forum (Guotai Junan Special events, the opening ceremony and the awards ceremony have attracted hundreds of companies and townships from 17 cities in the province to participate in the selection, resulting in “2016 Shandong Provincial Industry Brand” and “2016 Top Ten Blue Economy”. "Leadership Award" and more than 200 awards.

The 8th Shandong Brand Culture Festival Award Presentation

In recent years, Tengzhou has always adhered to the principle of “strong industrial city and industry-based city”, vigorously implemented the development strategy of the township area, and relied on Dongshahe child carriage crib production base. . At present, there are 128 children's crib cradle companies with a total of 11,700 employees. It has been named "Shandong Child Carriage Crib Production Base" and "Shandong Province Small Business Startup Coaching Base".

Dongshahe Town of Tengzhou City insists on the development of the industry as a unique industry in the city. It has entrusted professional institutions with high standards to compile the development plan of the child carriage industry for cradle cribs, clearly define the development orientation, and scientifically and rationally allocate them to lead the development of the child crib cot industry. At the same time, in the form of financial subsidies, the company encourages and guides the development of medium and long-term development plans for key enterprises such as Xiaolong Children's Products and Wanbao Baby Carriage, and forms a relatively complete planning system for “industries and enterprises”.

Faced with the unfavorable situation in which the downward pressure on the macro economy continues to increase, we encourage children's crib cot business to actively explore various markets and increase the market share of products based on the consolidation of the original sales market. In 2015, some children’s stroller companies were organized to attend the first “China Children’s Products Expo” in Beijing and a special Tengzhou stroller exhibition area was established, which attracted merchants from all over the country to participate in the transaction and called the Tengzhou stroller's crib brand. . We will vigorously implement the “go global” strategy, actively guide key enterprises to obtain self-support import and export rights, encourage small- and medium-sized enterprises to cooperate with foreign trade platforms such as “Shandong Yidatong”, and successfully develop foreign markets such as the Middle East, Southeast Asia, Russia, and South Korea. At the same time, firmly grasp the "Internet +" this major change, and actively explore the network sales market, some companies network sales have accounted for more than 30% of total sales.

After nearly two decades of development and growth, Dongshahe Town of Tengzhou City has initially formed a development pattern featuring leading enterprises and small, medium and micro enterprises. Currently, Xiaolong Children's Products Co., Ltd. has more than 1,500 employees. The leading products include five series and more than 60 varieties including trolleys, twisters, walkers and so on. The annual output of children's beds is nearly 3 million sets (sets). Driven by the radiation of leading enterprises such as Xiaolong Children's Products, 15 baby stroller manufacturers, 7 research and development institutions, including Wanfulong stroller, auspicious dragon stroller, Xiaoguilong cot, Huafeng stroller, etc., have emerged one after another. Supporting enterprises and processing small workshops, individual industrial and commercial households 113, has grown the scale of the industry, and promoted the level of industrial clustering.

At the same time, Tengzhou continued to increase the coordination of policy funds and strive to create a successful "small enterprise entrepreneurship counseling base in Shandong Province," and obtained special support funds, effectively stimulating the growth of a small child cot business. Strengthen the construction of innovation platform, and actively establish the child carriage crib product quality supervision and inspection center in Shandong Province. After completion, it will greatly enhance industrial innovation ability and core competitiveness.

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