Mobile phone POS market prospects become clear new choices for entrepreneurs
Mobile payment is an integrated application of IT technology that utilizes advanced mobile communication technology and Internet technology, combined with the processing requirements of banking services. The innovation and promotion of this business will raise the IT level of China's financial technology to a brand new Height and positive impact on the development of mobile e-commerce in China.
Industry analysts pointed out that the promotion of mobile payment will form a new industrial chain and create huge economic benefits in various industrial links in the industrial chain. Therefore, the state actively encourages and supports the promotion and development of the project, and the pos machine has a large market space.
The mobile phone POS machine, that is, the mobile phone card reader, is similar in size to a matchbox and is inserted in the earphone jack of the mobile phone. The user only needs to download the application software and follow the prompts to complete the registration and then use it normally. By swiping the bank card on the card reader, the user can easily realize shopping, group purchase, air ticket, credit recharge, water and gas gas fee, transfer, credit card repayment, and the payment that can be completed on the computer, which can also be realized by the mobile phone.
The functions of mobile phone POS products mainly include consumer transactions, payment transactions, self-service payment, balance inquiry, value-added services and so on. In terms of consumer transactions, it can realize the function of mobile phone POS, support all the credit card purchase transactions of UnionPay cards, and apply to the bank card transaction acceptance of small and medium-sized merchants; in terms of payment transactions, it can help users complete the card transfer function, one machine is in hand, the transaction is not Worry; In terms of self-service payment, it can realize credit card repayment, mobile phone bill payment, public utility payment and other personal terminal payment services; in terms of balance inquiry, the user can realize the debit card card balance inquiry function held by himself or others; In terms of business, users can purchase airline tickets, train tickets, lottery tickets, Alipay recharge, Q currency recharge, online game recharge, and online shopping transaction settlement in personal terminals.
"2014-2017 China POS Machine Industry Development Prospects and Investment Forecast Analysis Report" shows that mobile phone payment is not subject to time restrictions and is not subject to geographical restrictions. The software background is automatically upgraded regularly, which will become the most mainstream transaction settlement method for human beings. In 2-3 years, the mobile payment service will cover large, medium and small cities in the country.
According to relevant statistics, in the first quarter of 2014, the transaction volume of China's third-party mobile payment market reached 1,532.88 billion yuan, a full-scale increase of 112.7%. With the further expansion of this development trend, it will inevitably affect the payment of POS machines in China. It is understood that in the current third-party payment market in China, the traditional POS machine industry can no longer meet people's growing payment demand. The mobile payment POS machine industry will become the mainstream business in the future POS machine market. With the new industry chain, the mobile payment terminal is gradually becoming a new battleground for the military.
With continuous improvement of product technology and good market development prospects, the mobile payment POS machine industry has quickly attracted the attention of a large number of entrepreneurial investors. Among them, a new type of mobile payment tools represented by mobile phone pos machines are for many entrepreneurs. It has a strong new gravity.
For many small and medium-sized merchants, the mobile phone POS machine is easy to use and has ultra-low rate, which can effectively reduce its own operating costs. The mobile phone POS machine also has a stable settlement channel, the account is stable and timely, the application procedure is simple, and there is no threshold. Account security is high, 17-layer data protection, attack testing through more than 600 different means, to ensure product security mobile phone pos machine has become the best choice for many small and medium businesses.
Since its introduction, mobile phone POS products have been adopting the franchise franchise model, which is conducive to the market, enabling entrepreneurs to grasp the mobile payment market more quickly. The company has always adopted a high efficiency and low threshold marketing strategy to attract more. Many people with lofty ideals joined the market team of mobile phone pos machines to jointly develop the domestic market. The person in charge of the market project of Shenzhen Futong Venture Capital Investment Co., Ltd. told reporters.
As early as 2103, the mobile phone users in China have surpassed the computer users, and the popularity of smart phones is becoming more and more popular. This indicates that the mobile payment industry has broad prospects for development. Both individuals and small and medium-sized enterprises will be widely used. In the future market development, it will be favored by more consumers, which is undoubtedly good for entrepreneurs in the mobile payment industry.
When talking about the future market development prospects of mobile phone pos machine, the person in charge of the project told reporters that the mobile phone pos machine is expected to complete the market scale of 2,000 agents at all levels within three years from 2014, so that the new POS machine will patronize more. Consumer groups.
In order to further promote the competitiveness of the market, the POS machine has designed a set of profitable service solutions for all its agents. The mobile phone pos machine currently has a service team of nearly one thousand people, from the technical service of the products. In the later stage of profit analysis, the mobile phone pos machine has a clearer idea in the process of business development and service.
Six profit-making design, including mobile POS machine sales profit receipt business credit card transaction fee distribution, other financial transaction fee distribution-value-added business, offline agent distribution income, advertising revenue, etc., can guarantee the mobile phone pos machine now The franchisee can have sufficient profit margins.
Looking to the future, the competition in the mobile payment POS market will be more intense. The mobile phone POS machine will gradually stand out in the market by mastering the core technology of payment products and advanced marketing concepts, which will undoubtedly further increase the confidence of entrepreneurs who choose mobile phone pos machines. And power.
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