What are the toys that all American teenagers are madly chasing?
Nowadays, there is a wave of slime in the United States, which is the most popular among teenagers aged 8-12. Some students have made Slime for sale at school or Etsy.
“This is fun,†says fifth grade student Goldie Bronson, who believes that slim can be decompressed. “It’s like you are doing a science experiment at home.â€
“Slime feels soothing,†said 13-year-old Stella Templin. “It sounds very satisfying.â€
The slime in Goldie and Stella is a viscose toy. It can be made with the laundry enhancer borax or Emer glue. It is an object between solid and liquid. Slimy slippery. Many people will also add phosphors, pigments, various types of oil, corn flour or shaving cream to the glue, so that the toy is not only good-looking, good smell, but also sounds very soft.
According to the New York Times, there is now a wave of slime in the United States, the most popular among teenagers aged 8-12. Some students have produced Slime for sale at school or on Etsy. At present, there are 3.5 million tags on Slime on Instagram, and since October last year, the search volume of Slime on Etsy has also increased by 9000%.
YouTube is also full of videos from various DIY productions of Slime. Many people who watch the slime video don't want to learn to make it, but want to decompress it through video.
Figure / pinimg
“Especially those who are anxious, they can see that the video of Slime can be calm. My fans also said that this can help them sleep,†Alyssa Jagan, 15, likes to upload his own video on making a slime on social networking sites.
Some students started to start business with Slime. In the past few months, Goldie and her friends made Slime toys at home and sold them to school classmates.
“We would ask if they want to be soft or very flexible,†Goldie said in an interview that her orders were completed in 1-2 days, “just like Amazon Prime.â€
She estimates that she has sold 30 slimes, each for $5. Some large slims can sell for $10 each.
Karina Garcia, known as the "Slime Queen", has a bigger profit. She is 23 years old and started uploading a video of Slime online at the end of 2015. After 7 months, she started making money, and now she can be completely independent without having to rely on her parents.
“I decided to do something related to the senses, like some slimy things,†she said. “I think kids like this. They like Play-Doh, they like any slimy stuff.â€
Karina Garcia
Now her video has millions of views, and the hottest video "100 Pounds of Slime" has gained 17 million hits.
In fact, she doesn't need to sell any slime at all. She currently works with advertisers such as Audible, Coca-Cola and Disney, and receives sponsorship fees ranging from $30,000 to $60,000. She works 3-4 days a week and has a good income in one month.
“Sometimes I can earn $200,000 a month,†Garcia said. In March of this year she had bought a 6-room house in California.
Figure /sanwen8
The popularity of Slime has also driven the glue industry. Emer confirmed that the company's sales of white glue and fluorescent glue began to grow rapidly since the middle of last year, and sales in December last year doubled.
According to estimates by Barclays Bank of the United Kingdom, Emer’s total sales increased by 25% last year and increased by 50% in the first quarter of this year. Michael Polk, CEO of Newell Brands with Emmel, told investors that the new demand “is related to glue.†Because many of Emer’s products are quickly sold out, companies must increase their capacity. It plans to more than double the capacity of its plant in North Carolina.
However, this clay toy also had some accidents. In March of this year, a girl in Massachusetts was burned because she made Slime with borax, so some children started wearing gloves and masks while playing Slime. Garcia also stopped using borax, and now she replaces it with baking soda, contact lens fluid and glue.
Source: Curiosity Daily
Author: Wen Xin language
Title map: adweek
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