68.89% of the market for cultural office supplies continues the trend of “brand is kingâ€
The annual survey results of China's industrial enterprise information release center on the national key consumer goods market show that China's consumer goods market has four major characteristics in 2010: the consumer goods market continues to develop steadily and rapidly, and the contribution of hot consumer goods is prominent; the market segmentation trend in circulation is obvious. Retail enterprises accelerate the pace of mergers and acquisitions, financing and listing; raw material costs, rising labor costs and exchange rate changes have become the main pressure on consumer goods manufacturing, transformation and upgrading has become the theme of development of various industries; famous brand enterprises in home appliances, daily chemicals, food The advantages of the industry are outstanding, and the purchasing power of the clothing market is relatively scattered.
Judging from the market sales of more than 80 kinds of major consumer goods surveyed by the China Industrial Enterprise Information Publishing Center, China's consumer goods market has continued the trend of brand consumption in the mainstream in recent years. The average market share of the top ten brands in sales is 66.34%. In terms of categories, the market concentration of household appliances consumer goods is still the highest, followed by food, daily chemicals and daily necessities, cultural office supplies, and clothing. In the home appliance category with the most obvious brand advantage, the market share of the top ten brands is 82.26% on average. In small appliances 
In the field, consumers' brand recognition rate is also relatively high. In the field of kitchen and household appliances, the induction cooker still maintains the highest market concentration, and the market share of the top ten brands in sales reached 87.46%. The market share of the top ten brands of rice cookers, Yuba, electric pressure cookers and gas water heaters is above 80%, and the market share of top ten brands of electric fans and vacuum cleaners is 84.4% and 87.89% respectively. In the daily consumer and consumer goods markets, the market share of the top ten brands in sales is 73.88%. Compared with other consumer goods markets, the concentration of clothing, footwear and hats is still not high. In 2010, the market share of the top ten sales brands averaged 44.78%. In the food market, the market share of top ten sales brands averaged 75.21%. In the cultural office supplies market, 68.89% of the market purchasing power has been invested in famous brands.
The China Industry Enterprise Information Publishing Center has conducted in-depth research and analysis on China's consumer goods market for 15 consecutive years. It publishes information on leading brands in the consumer goods industry to the society every year, and has played a good role in promoting the growth of China's brand enterprises. Consumption has played a positive guiding role.
Source of information: Internet
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