Why is Dongguan printing and packaging industry so cattle?
Source: Dongguan Economic Network
With its geographical advantages, low labor costs, perfect industrial support, and the consumer market such as Europe, Japan and the United States, which are open to the reform and opening up, Dongguan, located in the Pearl River Delta, is a pioneering paradise for Hong Kong and Taiwan enterprises and private enterprises.
The indispensable packaging and printing industry has also rapidly developed under the prosperous economy of Dongguan. As with all traditional manufacturing industries, the packaging and printing industry has already mastered the process of industrial upgrading and gorgeous transformation in the years of change, from a simple dressing function to a brand culture.
Nowadays, with the development of digital technology, Dongguan packaging and printing industry will seize the opportunity of the times, fight the sky and fly.
Good: a number of leading packaging and printing companies flock to Dongguan
In recent years, Dongguan's packaging and printing industry can be described as unique, not only local enterprises are more powerful, but Shenzhen enterprises have gone north to Dongguan. Although the packaging and printing industry in Dongguan has been affected by the migration of footwear and textiles to Southeast Asia, the abnormality of the electronic information industry and electric commerce has made up for the gaps caused by the withdrawal of some industries.
In recent years, a large number of leading packaging and printing companies have invested heavily in Dongguan, making this city, known as the “sexual capitalâ€, regain its brilliance.
On October 1st, 2014, the investment of 100 million US dollars of Toppan Paper Products Co., Ltd. was completed one year ahead of schedule and grand opening. The two factories in Shenzhen Gongming were closed.
In August 2013, Dongguan Tangxia New Factory, a total investment of 250 million yuan, was officially completed and put into use. Upon completion, it will become the largest packaging and printing enterprise in the town.
In October 2017, the Lijia (Dongguan) Environmental Packaging and Printing Industrial Park, which was built by Lijia International with an investment of 680 million yuan, was grandly held in Dongguan Qiaotou. Since then, the group's factory in Henggang, Shenzhen has moved to Dongguan Qiaotou.
Recently, there have been rumors in the industry that as the factory site has been bought by Country Garden, Dangali Company, located in Shenzhen Putian Petrochemical Industrial Zone, plans to relocate its production capacity to the Dongguan base.
In addition, there are countless small and medium-sized packaging and printing companies that have moved from Shenzhen to Dongguan.
Brilliant: Forty years with Dongguan manufacturing
Dongguan is one of the largest manufacturing bases in the world. The total output value of manufacturing industry accounts for more than 90% of the total industrial output value above designated size, forming electronic information, electrical machinery, textile and garment, furniture, toys, paper and paper products, food and beverage, The modern industrial system with eight major industries such as chemical industry as the pillar. It has 45 global top 500 companies and more than 800 overseas listed companies. Investors come from more than 20 countries and regions in the world, and a number of internationally renowned companies such as Nokia, Nestle Meiji, Samsung and Shengyi Technology.
The prosperity of the manufacturing industry has laid seeds for the packaging and printing industry located in the midstream of the industry, and the foreign-invested enterprises represented by Yijia have made great strides in the Pearl River Delta. In 1994, Yijia brought a group of world-class printing equipment to build a factory in Tangxia, Dongguan, and fortunately caught up with the once-in-a-lifetime world factory in China. Subsequently, some private packaging and printing companies have sprung up, making the printing and packaging industry one of the four pillar industries in Dongguan.
At the end of the 1990s, with the representatives of Foxconn, Nokia, Delta Electronics and other companies, Taiwan-funded enterprises known for their OEMs entered Dongguan in a large scale, which drove the related industries to flourish. However, due to the low packaging orders of Foxconn and other foundries, delivery and after-sales service are difficult to cope with. Many established Hong Kong-funded enterprises are not willing to pay for these low-cost and high-demand orders. Many young people who are born in grassroots, obscure, and only dreams, rely on a motorcycle, a telephone, a fax machine, all the way through the thorns, constantly seeking knowledge, leading a small workshop that grows unremarkably. Private enterprises such as Dongguan Mingfeng, Dongguan Shuangguan and Jinshun Packaging have seized this historical opportunity and become the industry giant.
According to the data, on the first day of 2018, the country's major e-commerce companies generated 1.352 billion express logistics orders throughout the day, a year-on-year increase of 25.12%; all postal and express delivery enterprises handled 416 million pieces, an increase of 25.68% year-on-year. Create another record high. The rapid development of the express delivery industry has brought significant opportunities to China's packaging industry. In addition, Guangdong Tian and other companies committed to providing labels and packaging bags for the express delivery industry have also made considerable progress.
Since 2010, mobile phones have entered the era of intelligence. Mobile phone giants like Nokia have been “lost†in the rivers and lakes because they cannot quickly transform, and they are packaging packaging for mobile terminal manufacturers such as Apple, Samsung and Huawei. Enterprises such as Gaochun in Dongguan have become the biggest winners. At the same time, after the financial crisis, companies began to focus on brand building, so that the demand for packaging and printing industry suddenly increased.
Survival: environmental protection, digitization and intelligence are the main melody
After years of development, the printing and packaging industry as a whole has begun to encounter bottlenecks, and the market has entered the inventory stage. At the beginning of 2014, under the continuous pressure of global demand shrinkage and environmental storms, the packaging and printing industry was caught in the “slump†of overcapacity and high cost.
“With the changes in the economic environment, the simple processing and manufacturing in the past can no longer meet the needs of enterprises. The lack of brand advantage makes us stay at the bottom of the 'smile curve' for a long time. Especially after the international financial crisis in 2008, most enterprises are facing transformation and upgrading. Lack of self-branding and channels, it is difficult to directly face consumers, it is difficult to find out their pain points.†Chen Chengwen, Chairman of Hucai Printing Art, spoke in an interview with Nanfang Daily, saying that there are pain points in the current industry and repeatedly It is clear that if we adopt the old development model, it will be difficult for enterprises to double.
Combining the development track of the packaging and printing industry in recent years, it is not difficult to find that environmental protection, digitization and intelligence have begun to penetrate the entire industrial chain and gradually guide the transformation and upgrading of the industry. The current packaging and printing leader, Tiger Color Printing, is one of the first manufacturers in China to adopt digital color printing technology. In 2010, Tiger Color Printing purchased a large number of digital printing machines. Since then, Tiger Color Digital Printing has entered a period of rapid development, and it has launched the digital printing mode in China, opening the era of digital printing. In 2015-2016, Tiger Color Printing created an industry miracle that has grown 15 times in two years.
The future: some grinding, the dawn
At one time, packaging printing was a carrier and a protective object. The traditional packaging printing was to take orders and do a good job. With the pace of change in the times, product packaging has become a part of the product, gift packaging has become a part of the value, advertising gift packaging has become a part of the spread, and now the packaging and printing enterprises are the integration of tradition and technology, is The creator of cultural creativity. Under the wave of digitization, with the development of smart packaging technology, on the basis of personalized packaging, packaging and printing has a new mission - collecting user data, achieving deep-level precision marketing and interactive experience.
Although in the context of economic globalization, technology cross-integration and technology integration have developed rapidly, these changes have seriously impacted the traditional printing industry, and the industry has undergone a more intense reshuffle, but it does not mean that these companies have lost opportunities. With the development of artificial intelligence and Internet technology, the traditional packaging and printing industry will become the sunset industry. If the packaging and printing industry wants to gain new development opportunities, for many traditional packaging equipment companies with backward equipment, perhaps only another way to pass Transformation, innovation and service upgrading can only save the crisis from crisis.
The turmoil brought about by consumption upgrades and new retail has already given the whole industry a feeling of spring breeze. In the next ten years, Dongguan packaging and printing enterprises can fully expand their competition in the new round of market competition and create greater glories. Let us I am looking forward to Dongguan packaging printing in the process of technological change and development in the years of change.
Responsible editor: Ge
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