Newzoo Mobile AR/VR Market Report: Games account for 25% of AR app downloads
Recently, game market research institute Newzoo released a new AR/VR market report and said: AR/VR technology improves the interactivity and immersion of the game, especially VR has a stronger sense of immersion, but it is based on bulky The head display is not only troublesome to install, but also has high requirements for hardware configuration. The AR is different. Under the driver of Google ARCore and Apple ARKit, AR has more potential than VR in the mobile scene.
AR Market Layout Overview
Newzoo said: At present, AR application scenarios are mainly concentrated on games and Android/iOS apps, while HoloLens and Magic Leap are expensive and are more suitable for B-end.
A quarter of smartphones on the market support AR
At present, the main AR hardware of the C-end is a smartphone that supports the AR function. The game or application with the AR function is the same as the traditional APP, through the Google Store (or other Android store) or the Apple Store.
Top rankings for AR app categories
According to Newzoo research data, 25% of iOS AR application downloads come from games, and games are also the most popular category in iOS AR applications, followed by 20% of life apps.
In addition, production tools are also one of the popular AR application categories on the iOS side. The main purpose of such applications is to assist with daily tasks such as schedule tracking, communication/social and reading/sharing information.
Production tool AR applications include Google Translate (AR function), Mind Map AR, AR Plan 3D, AR ruler, Torch AR, and Vuforia View. In terms of the number of applications, the shopping and productivity AR app is the fastest growing category on the iOS side in 2018.
In addition, the game is also the most popular AR application category in the Google Store.
Newzoo also said that mobile VR has higher hardware requirements than AR. According to Newzoo data (based on September 2018 data), only 9% of mobile phones compatible with VR helmets such as Daydream and GearVR are currently available.
At present, AR seems to be more suitable for mobile phones, but the number of mobile phones supporting ARKit and ARCore is still not enough, as of September 2018, only 26%. Although Google has optimized ARCore for more than 100 mobile phones, there are more than 7000 mobile phone models on the market, but Google is constantly providing ARCore support for more devices every month, aiming to expand ARCore's presence in the Android market. rate.
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