Internet + Hotel: Can you get a turning point after you get through the second line?

Companies facing enterprise-level services have become hot spots in the industry in the past two years. If the development of mobile Internet in the past few years benefits from the "width" brought by traffic coverage, in the next few years, based on "depth" - user value and service depth Opportunities will grow larger and larger, and hotel accommodation, as a typical representative of the service industry, is experiencing a “supply-side reform”.

One stay, multiple toss

According to the report, the domestic online accommodation market reached 126.7 billion yuan last year, up 18.3% year-on-year, accounting for 40% of the annual accommodation market. It is estimated that the online market in 2017 and 2018 will reach 147.7 billion and 170.1 billion respectively, corresponding to the growth. The rate is 14% and 13%, and the growth rate may decline year by year in the next three years.

Along with the 100 billion-scale market, in the past, online accommodations have produced a number of giant companies - Ctrip, the industry leader in the harvesting industry, and the fascinating US team in the O2O field. In the past, they relied on huge traffic to cover every user, but at the depth of service, they were still at a fairly early stage. The typical in-store process for a mobile phone user is: first make a reservation on the OTA platform, enter the store check-in and check-out, etc. through the hotel PMS system, the final service review needs to return to the OTA platform, which can be described as "one stay, multiple times toss". From the time of booking to the check-in process, the order cannot be completed due to the asymmetry of information, and it also happens from time to time.

The root of the problem is the isolation of data between the online platform and the offline hotel, which directly causes the splitting experience before, during and after the stay. For consumers, this is a problem that has existed for many years. It is a typical supply. Side defects".

Hotel cloud PMS management system is the most effective solution to solve the problem of data unification. If the upstream industry is the Internet OTA reservation platform and the downstream is the hotel internal service system, then the hotel cloud PMS system is the central node connecting all of them.

One end of the PMS system connects to the platform order, and the other end implements the hotel service, and the root of the hotel is to open up the "Dun Du Ermai" of the hotel industry.

Returning to the reality scene, through the hotel PMS system, users can directly use the mobile phone to make reservations, order, open the door lock, control air conditioning, curtains, and payment, comment, etc. For the hotel, it is equivalent to a mobile front desk manager. Data warehouse, even eliminating the need for marketing, report management, etc. For the industry, the hotel PMS system has done a few things in the supply chain: first, to improve efficiency, greatly improve user experience, and second, to reduce costs and reduce The necessary expenditures, third, have the potential to generate more new businesses.

At present, the informatization of most hotels in China is backward, the competition between OTA platforms is fierce, and manufacturers are reluctant to open cooperation. This directly leads to the uneven development of PMS and the scale effect of the industry. From the outside, PMS is not the first choice for SaaS services. Investment objectives.

One leaf knows the autumn, the turning point is coming

"I think the industry is too impetuous now. Many people are not really sinking to do the service. The fake SaaS and pseudo-cloud PMS are destroying the industry," said the red CEO Huang Xiaoling.

In 2013, Huang Xiaoling, who had a background in technology and worked for many years at Microsoft and Hanting Hotels Group, stepped out of his own comfort zone and officially founded the hotel cloud PMS company “Don't be red”. In April 2014, he won the angel round investment and was awarded in early 2015. A round of financing, in December of the same year, reached a strategic cooperation with the US Mission Review and completed the B round of strategic financing. To some extent, Huang Xiaoling's understanding of the toB service and "

Wang Xing, the proponent of the second half of the Internet, coincides with the macro market, which is one of the important reasons for the cooperation between the two sides.

In his view, domestic enterprise-level services are in their infancy, and the mobile Internet is pushing the hotel industry to reform, so this stage has great potential for development and is worth investing. In a previous public speech, Wang Xing also mentioned that the business needs to be "grounded" and truly touches on deep service. "Only the connection of the C-end is not enough, and it is necessary to go deep into the industry and then connect."

Therefore, the core of the cooperation between the two parties is that the C-end customer ability of the US group commented on the B-side service capability of the other red, truly realizing the online and offline data, and deepening the business, so that the supply and demand sides can be reasonably matched.

Recently, another kind of product launch was held in Shanghai. On the one hand, it released “Three Red Core PMS+ Core Products” and “Different Red Cloud PMS+ Top Ten Scenes”; on the other hand, different red will be with its eco partners. Together to create the "Amazon Ecology Plan", "Original Clearance", the phenomenon of false big and empty in the market, let the hotel cloud computing based on SaaS and PaaS apply to hundreds of thousands of hotels.

The three core products released by the other red are the standard version, the chain version and the apartment version.

This corresponds to the differentiated accommodation unit - the standard version is for small and medium-sized single hotels, which can realize self-management of the whole process; the chain version is developed for chain hotels, providing services from central control, mobile channels, marketing strategies, etc. The apartment version supports multiple types of accommodations outside the traditional hotel, including long-term rentals, full-rent rentals, and centralized decentralization of apartments, which are compatible with the integrated owner platform, real estate, goods, leases, revenue, energy consumption, Expenditure and other aspects can be integrated management.

At this conference, Don't be the same as partners to jointly release the cloud PMS+ top ten scenes: cloud electronic house price card, mobile PMS, WeChat smart hotel, mobile smart room, smart door lock multi-scene opening, speed invoice, self-check-in , multi-screen smart TV, direct channel access, revenue management. These top ten scenarios cover almost all the functional needs of the hotel, and realize hotel operation, management and marketing in one step.

After releasing the product and defining the scenario, Don't be willing to release the Amazon Eco-Plan with the hotel partner. For example, in the Amazon forest, the harmonious closed-loop ecology of birds, beasts, fishes and worms, and other exotic flowers, will also connect all software, hardware and services, and work together to create the “Amazon Forest” belonging to the lodging industry.

Huang Xiaoling's expectation for a different kind of red is "from PMS, but not only PMS", and the core of the other red is the industry focus + number of hotels + technical advantages. From the product point of view, the other kind of red is completely based on cloud services, born on the Internet, and many of the competitors still use the traditional software architecture; from the income model, it is the mainstream cloud service provider's style of play, to provide hotels with The cloud PMS system charges the corresponding service fee; in the future planning, the company will also try to provide more value-added services in combination with upstream and downstream, including the use of algorithms to improve order quality. In a word,

Help the hotel improve management and help the hotel make more money.

There are close to 500,000 accommodation units in China, and the number of hotel reservations that can be booked is close to 5 million per day. This can be regarded as the ceiling of the PMS. From the comparison of all the companies in the industry, it is still “insignificant”. Whether it is a different kind of red or other service providers, the upside of enterprise-level services has just begun, and high-quality products and services are the best opportunity for the industry to usher in a turning point in growth.

Editor in charge: Hotel

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