Strategic Packaging of New Products - Selling a Leather (4)

Sixth, packaging features and key node processing

Packaging in the process of forming a holistic, impactful focus is a combination of skill and critical node processing skills. The packaging product portfolio emphasizes coordination and consistency, while the key node processing emphasizes perfection and exquisiteness.

1 The first packaging combination is color consistency. Inner and outer packaging color consistency is very important for product packaging harmony, especially for consumer goods companies, in order to make consumers cognitively not unnecessarily troublesome, many companies have chosen the principle of consistent internal and external packaging main screen, can be described as a relatively simple and simple method.

2 The internal and external coordination of the package shape. Inside and outside packaging should be consistent in style, to avoid the appearance of huge inconsistencies in the color, shape, and material of the outer packaging and the inner packaging. Internal and external packaging coordination is mainly taking into account the brand heritage and dissemination.

3 The appearance of the packaging product line is consistent. Under normal circumstances, in order to form a certain degree of protection for new products, we need to form a relatively complete series of products and ensure that the style consistency of product packaging is also the focus of the packaging portfolio.

4 The principle of consistency in the style of the packaging text. The texts appearing in the packaging include trademark texts and non-trademark texts. It is necessary for us to coordinate and coherently handle text styles based on the positioning of texts so as to avoid major transitional effects on texts.

Key node processing is mainly reflected in the perfection and refinement of the transitional part.

The perfect pursuit of packaging in the manufacturing process is the basis for quality packaging. Therefore, as a liquor production enterprise, it is very important for the details in packaging. It is mainly the planar part and the transition part that require a lot of specific skills.

1 Round transition and standard

2 Planar part uniformity and fine processing

3 The color of transition is natural and aesthetic

4 Specification and integration of visual and textual use.

Seventh, highlighting gender characteristics of packaging

Packaging is also gender-specific. Not only that, people can basically judge consumers’ age, tastes, values, etc. through packaging. This feature of packaging tells us. Competition for packaging elements has entered a very sophisticated era of subdivision, allowing us to make naive mistakes in packaging.

We can see that there is a very clear boundary between gender use in beverages. The combination of sex drinks and functional beverages in packaging styles and colors shows that packaging gender characteristics can be displayed completely through simple elements.

Eighth, packaging brand tone style

There are two direct features of the packaging style, one is the function of product function, the other is the product brand communication function. Product functions include standard function propaganda and sensory function propaganda. Under normal circumstances, standard function propaganda is a kind of explanation that we must do. However, propaganda of sensory function is a creative space for us.

The other role of packaging is the role of brand publicity, mainly through the packaging itself and the appearance of the internal shape, the packaging of text style and color, packaging, brand advertising language and other combinations to convey the brand attributes and values.

People rely on clothes to ride on saddles and goods to sell a skin. As the variety of consumer products on the market increases, more and more products need a jumping package to disseminate product information and brand information. We can see that new product element combinations are active in all areas where product packaging can be involved. Therefore, we have reason to believe that packaging is not only a simple material enjoyment for products, but also a spiritual pursuit.

Case selection: Qiaqia seeds, the first brand packaged

The melon seeds are simply a kind of snack food in the daily life of ordinary people in China. Even before Qiaqia seeds appeared, it was hard to believe that melon seeds could also form a brand awareness and preference. It is precisely such a small, common product that Anhui Huatai Food Co., Ltd., through exquisite packaging, has made a pillar industry in Hefei, Anhui, and has created a legend in the Chinese business community. The emphasis on product packaging innovation and innovation is the key to success.

First primary color selection.

Unlike traditional melon seeds, the colors of the seeds are different. The Qiaqia seeds adopt Chinese traditional red in the choice of packaging colors. They are very strong eyes, and they also capture the eyes of Chinese consumers because as a snack food, the main consumption occasion for melon seeds is Winter and various festivals, warm and festive red give consumers a good psychological hint and return of value. Therefore, the use of Qicai Packing Color is just right and natural.

The choice of packaging materials is ingenious.

Qiaqia abandoned the simple paper packaging on the packaging materials, which is easy to crack and has poor texture. The heavy and strong kraft paper was used in the product packaging to form a new wave of unique kraft paper packaging on the Chinese market. Qiaqia will also use peritoneal techniques for internal packaging, making the high-end image of Qiaqia seeds stand up.

Author: Wang Chuan only Source: Southern strategy consulting