Large-format printing market can not be ignored huge potential

Some surveys have shown that printers are underestimating the potential of the large format printing market.
The printing market is changing with each passing day and the competition is increasing, but at the same time it is full of opportunities. Large-format printing is a promising market. According to a survey conducted by a survey company in the United States, commercial printers are missing an opportunity to make huge profits in large-format printing.
The report shows that large-scale printing is the most potential and most easily overlooked of all potential value-added services that commercial printing companies can provide. Large-format printing has existed for a long time in the market, but it has only attracted the attention of the industry just because of recent technological innovations.
Nowadays, there is a growing demand for large-format printing on various substrates. Advertising companies, design studios, posters for posters, indoor and outdoor POP advertising, and retail logos and commercial displays all require the support of large format technology.
At present, more professional companies are required to complete these tasks than commercial printers. Service companies, signage agencies, screen printers, and photo agencies are positioned to provide large-scale output services. However, this does not mean that commercial printing is required. The factory can't get a share of it.
This is a market worth following. The demand for digital outdoor and POP advertising is increasing. The funds spent on printing POP images in 2002 were US$44 billion, of which one-fourth required the provision of digital services, and the funds for printing outdoor advertising images were US$16.7 billion. There are 2.2 billion completed in digital printing.
These are all very impressive figures, but according to authoritative forecasts, it is estimated that 8% of commercial printers will provide various types of large-format printing services, and one-quarter of them only provide services related to proofing. Will provide output services. A printing plant that invests in large-format equipment and uses it for proofing and output purposes will benefit from both, so it can quickly recover costs and create new business opportunities.
Commercial printing companies are not the only companies that can benefit from large format printing. Surveys show that 3% of print and prepress companies, 16% of commercial photographers and 6% of publishing companies have plans to invest in large format printing. Although these figures do not constitute a majority, they represent a certain direction of development, and they are the highest proportion of investment in various technologies and equipment.
It is difficult to understand why the industry’s interest in large format continues to grow. But it can be attributed to the following reasons. First, the economic environment continues to improve. Various market sectors are planning a new round of investment. In addition, large-format technology has been greatly improved, and printers are getting faster and faster. The quality of products is getting better and better. In addition, the printing materials have also been improved. The ink has become more and more stable. The ability to handle large files processors and workflows related to large format operations have improved. Of course, although the equipment is still very expensive, it has also experienced a certain degree of decline.
Note: If a printing company decides to invest in the large format printing market, there are many challenges that may be faced. For example, if the equipment is large, large storage space is needed, consumables are also expensive, and rigorous training is required. For example, the use of solvent-based ink for outdoor advertising requires special handling. In addition, the volume of the documents is also large. Need a powerful workflow and processor features. Certainly also need some special technology to provide the company's competitive ability.