China's current situation of plastic flexible packaging industry and gravure ink market

In the former domestic plastic flexible packaging industry, only about 10% of the large-scale enterprises in the upper scale, and SMEs accounted for over 90%.

Large-scale plastic packaging companies have advanced printing presses and fast printing speeds (high-speed printing presses); high grades, large batches, special varieties, high quality inks, and large amounts of usage, are generally fixed up to two to three ink manufacturers Ink. However, in many small and medium-sized plastic packaging companies, although many printers have been updated in recent years, medium- and low-speed printers still account for the majority of them. The equipment and conditions are poor, but the varieties produced are numerous, and the batch size is small and the number is small. Therefore, the use of ink is more complicated, there is no fixed ink manufacturer to use the ink, and the general market is sold at a low price. Plastic gravure ink usage:

Large-scale plastic packaging companies are large users of ink, but they are small markets in the domestic ink market; medium-sized plastic packaging companies are users of ink, and are the ideal market for ink manufacturers; numerous small plastic bags. Businesses are small users of ink.

Market ink varieties:

Plastic gravure inks are mainly used in food packaging, salt packaging, cosmetic daily product packaging, pharmaceutical packaging, paper product packaging, and garment packaging in plastic flexible packaging. Food packaging is mainly composed of compound inks, and some candy papers are printed with table printing inks. Steaming packaging uses high-temperature cooking inks. In general, vacuum packaging uses polyester inks. Dairy products are packaged with water-resistant, acid-resistant, and heat-resistant inks. Pharmaceutical packaging and cosmetic packaging are based on polyester inks. Some manufacturers of salt packaging use printing ink, some manufacturers use composite printing ink, but more manufacturers use polyester ink. Daily goods packaging, paper product packaging and clothing packaging use a lot of ink, but the table printing ink should be a special, smooth, scratch-resistant, anti-adhesion ink. With the increase in the packaging market, the use of composite inks and specialty special inks is increasing.

Market price of plastic gravure ink:

At present, the price of plastic ink is divided into high, medium, and low third gear, and the ink market prices of Shanghai DIC Ink Company, Jiangmen Toyo Ink Company, and Shenzhen Shenzhen Ink Company are relatively high. Shanxi ink ink company, Zhejiang New Oriental ink company ink prices in the middle. Zhejiang Yong Chemical Company's ink price is relatively low, but there are too many small ink manufacturers producing low-priced ink in China.

General plastic gravure printing ink market price: The average price of steamed ink is about 50-60 yuan; the average price of polyester ink is about 25-30 yuan; the average price of table printing ink is about 15-20 yuan; The average price of ink is about 18-25 yuan; the average price of ink used in dairy products is about 25-30 yuan. The price listed above is generally accepted by each packaging plant and is also an ideal price to guarantee quality.

The status quo of domestic plastic gravure printing ink market:

In recent years, the price of domestic petrochemical products has continued to rise, and many varieties are still in short supply. By July 2004, the price of petrochemicals in the market had risen to the highest price in nearly a decade, but the price of plastic gravure inks was difficult to adjust.

Similarly, plastic flexible packaging processing companies have also increased their raw material prices (especially the price of polyethylene plastic pellets and printing thinner, which are the most used ones, more than doubled). However, the prices of plastic packaging products have been raised slightly. For example, large-volume products: instant noodle packaging, milk packaging film, the original profit would be minimal; this has caused losses, and the greater the loss of production, the greater.

Large-scale plastic flexible packaging processing enterprises: Although they are well-equipped, strong in technology, and rich in funds, they need to seek orders for large-volume products. The cost of small-volume products is too high. However, the current large orders are in short supply, and the profits are meager; therefore, high-value loans, large amounts of money cannot be returned on time, and credibility is declining and operating is difficult.

Medium-sized plastic flexible packaging processing companies: the shortage of funds, loans are often not in place. The technological transformation of the equipment is imperative, and the funds are lacking; the quality of personnel needs to be improved, and no suitable local training can be found, and it is in a predicament (especially for new enterprises).

Small plastic flexible packaging processing enterprises: poor equipment, the quality of personnel is not high, technical strength is weak, the product is crude, can only barely maintain their livelihoods.

At present, the soft plastic packaging market in China is weak, and the competition in the plastic intaglio printing ink market continues to intensify, and it is still in a state of saturation and oversupply. High-priced ink sales decrease, medium-price ink ratio service, and low-priced ink are everywhere. Alcohol ester inks have become a trend to replace benzene dissolving inks. Although water-soluble inks are environmentally friendly, they are not yet mature. Packaging companies want a single solvent, a wide range of applications, table printing, compounding, cooking one, the price is moderate and ideal ink, the market has not yet appeared.

Domestic sales strategy:

Large users have large amounts of ink, large price discounts, large amounts of pressure, and long pay-back periods. Ink manufacturers need to be well-funded and have great strength. They have large initial investment and high risk in the later period.
The user-friendly sales management is the ideal target for sales, but the ink factory needs the support of sales policies and long-term patient input.

Many small users in the current domestic market for ink sales, it requires a lot of manpower investment, relying on after-sales service.

Marketing strategies should be used to control the use of large ink users, the development of ink in the household, the development of small ink users. Priority is given to the production of high-profit varieties, plans to produce micro-profitable varieties, and to reduce or not produce loss-making varieties. Users and distributors of cash payments must ensure and satisfy supply. The users of the reconciliation payment plan to supply. For users with poor operating conditions, poor creditworthiness, and large defaults, they must be cautious and eliminate supply. Only by concentrating the limited capital of the company, minimizing the risks and maximizing the economic benefits

In summary:

The rapid expansion of domestic plastic packaging manufacturers, the soft plastic packaging market, the price of petrochemical products continued to rise. Intensified competition in the ink market, difficult marketing, and reduced sales profit margins, some varieties are not profitable. A large number of sales will cause losses to the company, and production companies will have to make strenuous efforts. In particular, the manufacturer of medium price inks will be more difficult.

How can a manufacturer of plastic intaglio printing inks get rid of the current difficulties? First of all, we must understand the current situation and needs of the market, and then according to the company's own characteristics and advantages, strengthen corporate management and develop a series of practical marketing strategies. Second, to avoid their own shortcomings, training to improve the overall quality of all marketing staff, to cultivate the belief in teamwork and increase the intensity of market services. Then the production personnel must closely cooperate with each other, based on the product quality first, increase production and save for the purpose of steady development for survival.

Therefore, in the future, the competition in the ink sales market is fiercer, and each ink manufacturer must prepare to invest more funds and manpower, reform and improve sales policies, and strengthen the after-sales service team. To survive in the fierce competition in the market, to respond to the rapid changes in the market, price competition alone is not enough. Must be scientifically managed, planned for production, guaranteed supply, reasonable shipping, and effective sales. To seek sales in the market, pre-sales promotion is very important; but more crucial is after-sales service, after-sales service is an extension of sales. Only by giving users a sense of security and trust can they consolidate and occupy the market.

The general principle of marketing strategy: The strategy of external sales is: vigorously publicize, steadily, focus on promotion, and wait patiently. The strategy of internal management is to strengthen management, improve learning, train with quality, increase production, and save.

In short, scientific management, standardized management, tapping potential, saving, and diligence are the short-cuts for enterprises to survive and develop in a dilemma.

Information Source: Ink Information