What psychological strategies should be considered in the design of product packaging?

(1) Unification of packaging and packing strategies In the packaging design of goods, a uniform and consistent strategy should be adopted from the color of the packaging to the image, which has a great influence on consumers. That is, when the consumer sees the product at the first retail outlet, he may have some impression of the product's image; when the consumer sees the product again at the second retail outlet, due to the uniform color of the product and The image will arouse the memory of consumers; when the consumer sees the unified color and image of the company at the third retail point, the impression of the product will be further strengthened, and even form a profound memory, affecting future purchases. activity.
In recent years, the wide penetration of CI's image design has enabled the product to have a unified packaging image, and consumers are more likely to recognize the unified visual image and trademark image.
(2) Design packaging according to the coordination of color matching.
The coordination of color coordination emphasizes that the color design itself must have a corresponding sense of beauty and coordinate with the characteristics of the product and the environment in which the product is used.
Black packaging has a sense of weight and pressure, and is more suitable for the packaging of televisions, stereos, and electrical appliances. White is an elegant and clean color that is suitable for most commodity packaging. It can reduce the weight of consumers. Red is a Warm and exciting colors are suitable for the packaging of gifts and festive goods, but not suitable for drug packaging.
(3) Designing packaging based on commodity performance Many commodities have different physical and chemical properties, and their presence and performance are also different. Designing a product package based on its existence and performance is a design principle that must be followed. For example, flammable, explosive, highly toxic liquid goods, packaging should not only be closed, safe, but also have clear signs outside the packaging. In short, according to the design of the product's performance, it should focus on the scientific, practical and safety of the packaging and decoration of goods, provide reliable protection for the goods, and give consumers a sense of security and convenience.
(4) According to the principle of convenience of consumption, the packaging and packaging of products must be designed to provide consumers with convenience and convenience for consumers to observe, select, purchase and carry them. Therefore, the use of "window-style" "transparent" and "translucent" packaging will give consumers an intuitive, vivid and authentic psychological experience.
(5) Targeting and serialization of packaging design Consumers differ in their income, lifestyle, and consumption habits. They are selective in the packaging of goods and commodities, and some pursue high-end luxury, while others prefer simple and elegant products, depending on consumers. Psychological requirements, you can use the following strategy.
a. Serialized packaging. On the one hand, in the packaging design, the design style can be serialized. "Yangchun Baixue", "Lower Riba People"; traditional, modern, various styles of commodity packaging to achieve serialization. On the other hand, it refers to the packaging design according to the value of the goods, which is graded in order to form the serialization of the price in the design so as to meet the different consumer demands of different consumers.
b. Special packaging equipment. This is a special type of packaging that is designed for high-value or rare goods with a high artistic appreciation value. It mainly refers to the packaging of art treasures, jewelry, antiques and rare herbs. It can serve as a icing on the cake.
c. Gift packaging. This is a decorative, elegant, festive and joyous package of goods. Although the price is higher, consumers are still willing to accept it because they can "get it."
d. Simple packing and filling. This is a low cost, simple packaging design. It requires affordable, low-cost to meet the psychological needs of consumers in daily life to save practical.
e. Repeat the use of packaging. Refers to non-disposable packaging. The lifespan of this kind of package is longer than the lifespan of the product, and it can be used repeatedly by consumers. For example, a variety of snack boxes, candy boxes, etc. are exquisitely designed and are very popular with consumers.
f. Gift Packing and Filling. Give a small gift in the product package. Such as high-end wine packaging with a small glass, children's high-grade food packaging bags containing small toys, etc., have attracted consumers to buy.